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NPR Audience Moves Digital

T

TheBigA

We've been watching audience behavior during the pandemic, noticing sharp declines in people using radio and cume. The same has been happening in public radio. NPR is reporting that a large part of its broadcast audience has migrated to digital devices. By their estimation, over 57 million people listen to their programs either by broadcast or by digital:

http://www.insideradio.com/free/pan...cle_ad564922-c723-11ea-a59e-e3f2f9a82b50.html

Ironically, this larger plunge in radio listenership has occurred even as a record number of people are turning to NPR for news and other content. More than 57 million people now consume the network's offerings each week, whether on radio or its various digital platforms. That's a rise of nearly 10% from last year, despite the severe drop in the broadcast audiences. Podcast downloads and the usage of NPR's listening apps are up nearly a quarter, and there is a 76% increase in users of NPR.org as more people access the network's content from home.
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