column by Alex Beam, Boston Globe
http://www.boston.com/news/globe/li.../19/public_radio_seeks_a_breath_of_fresh_air/
"Like newspapers and television news, public radio has a graying
audience. 'We have learned in focus groups with younger listeners that
they are interested in many of the topics that NPR covers, but often
find the programming boring or staid,' a perhaps too candid
confidential NPR document states. This same NPR memo calls the network
'a national institution of weight, merit and immeasurable value to our
democracy' -- a heady self-assessment to be sure.
"Enter 'NPR Zack: A New Space for Younger Listeners.'"
http://www.boston.com/news/globe/li.../19/public_radio_seeks_a_breath_of_fresh_air/
"Like newspapers and television news, public radio has a graying
audience. 'We have learned in focus groups with younger listeners that
they are interested in many of the topics that NPR covers, but often
find the programming boring or staid,' a perhaps too candid
confidential NPR document states. This same NPR memo calls the network
'a national institution of weight, merit and immeasurable value to our
democracy' -- a heady self-assessment to be sure.
"Enter 'NPR Zack: A New Space for Younger Listeners.'"