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NPR/PRI/APM/Pacifica Fees?

I run a 1,200 watt Non-Comm High School radio station between Indianapolis and Muncie markets (cover city of Anderson 50,000). Ball State has a large network of NPR stations and Indy has WFYI. IF we are thinking of moving in a news direction, we were thinking about doing something a little bit of an "alternate" to these full-on NPR rebroadcasters. I know a lot of public radio is based on underwriting, we only bring in 5K or so a year. What is the typical forumula for the 4 major providers of programming for public radio (NPR, PRI, APM, Pacifica)?

Also, we would want to do our own local shows at ANYTIME...do these 4 usually restrict that? Such as local athletics, political coverage, events (like parades), and our own long-form news.

Do any of the major commercial programming networks (Premiere, Cox, Citadel, Major Shows like Rush, United Syndication, etc.) provide non-comms programming? Maybe send a tone before network spots so we can play local PSA's/Promo's instead?

Thanks!
 
The following is my understanding from some research: it is not personal experience.

NPR only allows member stations to pre-empt its regularly scheduled programs to cover "local stories of importance". And its programming can be quite expensive. For example, if you carry Morning Edition and All Things Considered, you will be paying NPR approximately 25% of your station revenue (including all government grants, salaries paid by related organizations, underwriting, etc.)
 
butlerguy03 said:
What is the typical forumula for the 4 major providers of programming for public radio (NPR, PRI, APM, Pacifica)?
Also, we would want to do our own local shows at ANYTIME...do these 4 usually restrict that? Such as local athletics, political coverage, events (like parades), and our own long-form news.
Do any of the major commercial programming networks (Premiere, Cox, Citadel, Major Shows like Rush, United Syndication, etc.) provide non-comms programming? Maybe send a tone before network spots so we can play local PSA's/Promo's instead?
Thanks!
The obvious question would be the ability to fund the programming, equipment, and other costs associated with any network programming. NPR is a membership organization. You would likely not qualify for NPR membership, as you have to have 5 full time staff members and a decent budget to become a member. You could purchase NPR programs not aired in your market. You can contact member services at NPR to find out. PRI and APM have a slightly different structures. However, even the BBC cost is a minimum og $4400. Add to that the cost of a downlink to pick it up, and the Distribution Fee, and it does add up. Pacifica is a different animal and charges based on a sliding scale based
on population and your budget, as well as what they are willing to charge you. However, there is also a lot of free programming available on the PRSS satellite that is not NPR, PRI, or APM that you can air.
Most of the commercial networks do not provide programming to non-comms.. However, Westwood one will sell you CNN and ABC news for a fee. You still will have to get the equipment to downlink it. Figure whatever satellite gear you need, the hardware will run you about $5 - $10K or more. And covering up the commercials may not be as easy as you think, depending on the provider. Most of the syndicatd shows and sports won't likely be available to you.

The other thing to keep in mind is that you will need to consdier your operation on a 365 day a year basis, if you aren't doing that already. This is especially true of public radio. You can contact APM, PRI, or NPR. However, you can get started by going to the PRSS.ORG to get details on the public radio equipment and service.
 
Thank you for the information. We are a 24/7 365 operation and would/can have the ability to do anything to make sure we cover all responsibilities. However, after seeing the requirements for NPR, I don't think we would even want to be a part of the network. I'm going to look into PRSS.org, thanks!
 
NPR only allows member stations to pre-empt its regularly scheduled programs to cover "local stories of importance". And its programming can be quite expensive.

I speak from direct personal experience and that's simply not true. NPR is a content provider, they are not program directors. Assuming you manage to deal with the issues that Audio4TV mentions and you become an NPR affiliate, you can choose to not air whatever NPR programming you don't want to at any time. At WEOS we routinely pre-empt network programming for sports coverage, and pre-empt for special events like the Homelessness Marathon or broadcasting local speakers (we usually have about 8-10 per semester at least).

Granted, with NPR shows it often has greater consequences from your LISTENERS if you pre-empt stuff all the time; they get annoyed and probably won't hesitate to tell you. Or worse, campaign against you come fundraising season. Given how expensive most NPR/APM/PRI/etc programming is, this is not an idle concern as you almost certainly will have to run regular fundraisers and ramp up your underwriting to be able to afford it.

I would check out PRSS, and bear in mind that I think...I'm not 100% sure, though...that PRSS now offers a "Storage Receiver Only" package for affiliate stations, that allows you access to the non-live-stream programs only and it uses an internet connection instead of a satellite downlink. Obviously not having access to the live streams is limiting, but equally obviously, not having to pay for a satellite dish can save you a bundle. Plus a lot of the non-live shows are a lot cheaper; PRSS carries literally dozens of programs that can be acquired and aired for free.

And there's lots of shows that distribute via podcast of MP3's of whatever, many of them are free, too.

On the flip side, if you're really gung-ho for becoming more of an NPR station...you can consider entering an LMA (Local Management Agreement) with one of the existing pubradio outlets in your area. A lot of high school stations do that. It puts your station under the aegis of the larger NPR's station's memberships with NPR, APM, PRI, etc...thus you don't have to spend a fortune to meet their minimum staff requirements. And generally a H.S. station's signal/market is smaller than the NPR's station...so the added cost in program fees is comparatively a drop in the bucket. YMMV, of course, but that's often how it goes.

Usually it's pretty basic: the high school station simply repeats whatever the NPR station is airing (usually by off-air pickup via a radio at the H.S. station's studios), and then the H.S. station has local DJ's for the few hours each day that they'd be there anyways...usually 2-6pm, give or take...and they play whatever they want (sometimes to the annoyance of the NPR listeners).

In your case, it sounds like you might want to do something a little different and whatever NPR station you partner with may be perfectly happy to play along; use your station as an alternative outlet and air shows like The Takeaway instead of Morning Edition, The World instead of All Things Considered, Free Speech Radio News instead of Marketplace, air more BBC World Service shows or add Democracy Now!...stuff like that. It's not easy coming up with alternate programming for the entire 24 hour day, but there's a fair amount of options for most of it. If nothing else you can air the same show at a different time and thus reach a different audience.

And that's just news/talk...I know some stations that are LMA'ing and putting on a mostly Triple-A (Adult Album Alternative) format using World Cafe and Undercurrents as their anchor programs and getting really good ratings with it. Of course, your market may be different so YMMV.

Nice thing about deals like this is that you can also negotiate a revenue-sharing arrangement, too. So you get the larger NPR station's underwriting and fundraising staff & resources working on selling your station for you, and you only have to give up a portion of the revenue. You'll have to noodle on it (and probably haggle with the NPR station, too) about exactly what the ratio is...but in the end you very likely can get more money than if you tried to do it alone, and you don't have to do any work! That's a win-win if I ever heard it.

One thing I would suggest is that if you want to pursue an LMA, make sure you retain a good lawyer who knows FCC rules and knows radio. We generally use the folks at Garvey Schubert Barer but there's a few other equally good firms out there; Pillsbury Wintrop Shaw Pittman comes to mind. It won't be cheap, but it can save your bacon. This isn't to say you should approach an LMA with hostile intent, but you want someone who knows the game to be on your side and protecting your interests...some of which you can't always assume the NPR station will understand are important to you. You'll also want to join CBI (College Broadcasters Inc - www.askcbi.org) and probably IBS (Intercollegiate Broadcast Service - www.ibsradio.org) as well, or at least their listservs. They're both mostly about college radio but have experience with high school radio, too. Just take some of the claims IBS makes with a grain of salt. ::)



BTW, as for the commercial networks? You can spend an idle hour or two asking the networks about it but honestly I wouldn't get your hopes up. They rarely "get" non-comm radio's needs...and their entire structure of commercial placement makes it hard to get away from it. The live-reads by talent alone will usually bite you in the a$$ pretty hard because they're common, frequent, and by definition they happen outside of the local breaks and smack in the middle of regular programming. Besides, why would you want to put COMMERCIAL programming on your airwaves? Ick! ;D Seriously though, people generally tune in to non-comm radio expecting a certain non-comm style; putting commercial programming (even if you manage to get rid of the actual commercials) might be a turn-off.
 
Again, really great details. There is a large network of NPR stations from Ball State. Hmm, never thought about an LMA...and the possibilities of using their underwriting staff. We cover over 250k easily...and some estimates (before Census 2010) have us up to a possible 800k...I think any network would like to be in with us!

I will digest all of this and start thinking about ways to make the station cheaper for the school district to run...other than getting rid of me!
 
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