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NPR, Sirius & Stern

E

Element9

Hearing a lot of Sirius underwriting (let's just call them what they are, "commercials") announcements on NPR. Many of those, ahem, announcements for Sirius tout Howard Stern. Strange, interesting, yet no surprise, since research showed many of Stern's terrestrial radio listeners also listened to NPR, especially in morning drive.

Further interesting is this item which appeared earlier this week:
Inside Radio said:
A selloff day but not a stampede for the satellite stocks.
The catalyst was Mel Karmazin's trimming of the holiday expectations for Sirius - and then Jim Cramer's pronouncement that it was "the first big miss for the Karmazin team." Cramer - who's had Mel on his CNBC show - says "Mel had been money in the bank. Everyone deserves one strike. But in my league, two strikes and you're out. Even a half-strike more, and you're out of the satellite game." Even so - Sirius stock fell but didn't quite touch its 52-week low of $3.60. Rival XM also dropped, probably in sympathy - despite announcement of a big GM deal.
Click to expand...

-9-
 
Several years ago a former intern at WXXI went to work at WCMF to perform audience research. She called me one day and told me that the survey showed WCMF listeners second choice was NPR. So I am not surprised with the Stern/NPR connection.

On the subject of Stern, I haven't heard that much about the "King of all Media" in a few months. Despite his nice paycheck, I wonder if he's having second thoughts about leaving terrestrial radio?

As for satellite radio I never believed that it would have the impact that Mel and others claim it would, so it doesn't surprise me that both companies stock is so low. The only solution that I see for saving satellite radio is for XM and Sirius to make deals with the car companies to have those radios installed in new models. Of course the price of the car would increase, but the deal I am suggesting would filter some of that increase to the satellite companies to keep them afloat. When I bought my 1972 VW it had an FM stereo radio installed, which got me hooked on FM. I wonder if the same thing could work for satellite radio? It's just a suggestion.
 
Mark Giardina said:
The only solution that I see for saving satellite radio is for XM and Sirius to make deals with the car companies to have those radios installed in new models.
Click to expand...

I guess you haven't shopped for an American car in a while, huh?
 
SirRoxalot said:
I guess you haven't shopped for an American car in a while, huh?
Click to expand...

Roxy,

Who in hell can afford a Cadillac Escalante? ;D
What I was trying to get across is that instead of these high-priced vehicles, the satellite companies should make a deal so that all model cars have satellite radios installed. That's why I mentioned the FM in my 72 VW.

By the way have a Merry Christmas!
 
Mark Giardina said:
Several years ago a former intern at WXXI went to work at WCMF to perform audience research. She called me one day and told me that the survey showed WCMF listeners second choice was NPR. So I am not surprised with the Stern/NPR connection.

On the subject of Stern, I haven't heard that much about the "King of all Media" in a few months. Despite his nice paycheck, I wonder if he's having second thoughts about leaving terrestrial radio?

As for satellite radio I never believed that it would have the impact that Mel and others claim it would, so it doesn't surprise me that both companies stock is so low. The only solution that I see for saving satellite radio is for XM and Sirius to make deals with the car companies to have those radios installed in new models. Of course the price of the car would increase, but the deal I am suggesting would filter some of that increase to the satellite companies to keep them afloat. When I bought my 1972 VW it had an FM stereo radio installed, which got me hooked on FM. I wonder if the same thing could work for satellite radio? It's just a suggestion.
Click to expand...

why would stern have second thoughts? less money and government regulators on his back? strange comment.
and news break but satellite radio is already available in most new cars. gm just announced it will be in 80% of their next year models.
 
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