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WRKS 98.7 Kiss FM New York . The Number One station in The Big Apple ( Spring 08 Ratings ).
Justin Case said:Congrats Kiss on the City win... though as I was looking at the Long Island numbers and Jersey numbers (and I'm sure lower Hudson will be the same) very strong showing by Z100... Up to #3 on the Island and #1 in Jersey, so they'll still be the areas ratings leader, but when you are counting just the immediate #1 market... congrats Kiss on squeeking one out... #1 is #1 no matter the margin!
neo11 said:Justin Case said:Congrats Kiss on the City win... though as I was looking at the Long Island numbers and Jersey numbers (and I'm sure lower Hudson will be the same) very strong showing by Z100... Up to #3 on the Island and #1 in Jersey, so they'll still be the areas ratings leader, but when you are counting just the immediate #1 market... congrats Kiss on squeeking one out... #1 is #1 no matter the margin!
The NYC book includes Long Island, Jersey, Westchester, etc., not just the five boroughs.
Justin Case said:neo11 said:Justin Case said:Congrats Kiss on the City win... though as I was looking at the Long Island numbers and Jersey numbers (and I'm sure lower Hudson will be the same) very strong showing by Z100... Up to #3 on the Island and #1 in Jersey, so they'll still be the areas ratings leader, but when you are counting just the immediate #1 market... congrats Kiss on squeeking one out... #1 is #1 no matter the margin!
The NYC book includes Long Island, Jersey, Westchester, etc., not just the five boroughs.
Not totally true... it only contains immediately adjacent parts of those... Long Island (Nassua & Suffolk) is US Market #18; Jersey (Middlesex, Somerset, and Union, NJ) is market #38; and the Hudson Valley is also its own market for what Westchester, Orange, Middletown and Newburgh in at #139...
When you consider the ratings for Market #1, along with the surrounding "markets" or commuter suburbs as I think of 'em... you get a clearer picture of the area's numbers. Z100 does very well across all these markets and probably has the most listeners, even if edged out in the city ratings shares.
neo11 said:Wrong. All of those markets are embedded within the NYC book *and* also broken out separately. The numbers from all of those books count towards the overall NYC book.
Justin Case said:Wouldn't that be the New York TSA not the MSA? Total Survey Area, not Metro?
Justin Case said:Well I just went through the 2008 Market comparisons on the Arbitron site and the numbers just don't add up for the NY metro, and lets not even mention the 3-million plus others added in the TSA? They surely do not come from the rural areas. LOL... This is just another reason why I don't trust the numbers... people being counted twice, makes no sense, and who knows how many times they're weighted anyway... and may be weighted differently per market survey.