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Numbers

P

Parttimer

Two things jump out at me:

1) How does the Point go up that much? After playing the same 300 records for 5 years it suddenly finds an influx of new listeners?

2) WWBA has lost almost 50% of its 12+ numbers since WFLA took Hannity away.

Any other observations?
 
WWBA: Signal problems at night plus the lead weight of Barney the Purple Dinosaur in the afternoons. It's time to revive the concept of bringing in talk show hosts from out of town -- as in moving in, not as in ISDN or satellite, not just settling for whatever former HSN or infomercial pitchman is out of work today. Isn't it ironic that 1040 is facing all this woe just after adding three faces (Fasulo, Schulman and S. Lance) to the payroll?
 
I dont know what the in demo numbers are, but my bet is that they are making money with Fasulo. Its also obvious that he's going after younger demos and women. Remember, all the advertising is theirs now. 970 probably hasnt gained much with Hannity because its not cleared live
 
Smart move by WFLA, strong afternoon show and eliminating his biggest competition.
 
Yeah but that is not the point. Schnitt was already strong and local. Hannity was a big name. When he went to WFLA surely alot went to Schnitt.
 
I think I read somewhere that in Fall Book, MJ is number one and Schnitt is number one.
Although he's done this before, it's still nice having Mr. Hannity parked safely away.
Congrats MJ/Todd!
 
852RadioDude said:
Yeah but that is not the point. Schnitt was already strong and local. Hannity was a big name. When he went to WFLA surely alot went to Schnitt.
Click to expand...
Schnitt's hardly local. He rarely talks local Florida issues because his show, while locally produced, isn't local. It's a national show.
His show's always on politics, or Paris Hilton, or whatever else is in the news. Hardly any kind of local programming unless you consider Entertainment Tonight or Rush local.
 
Parttimer said:
1) How does the Point go up that much? After playing the same 300 records for 5 years it suddenly finds an influx of new listeners?
Click to expand...

You know, just being out and about around town over the last few months, it seems like I've heard 101.5 on in stores/offices that used to play 94.9 or 100.7. Maybe it's just a coincidence. One example that stands out is how the new cafeteria at St. Pete College has 101.5 on, yet I doubt most college students want to listen to '80s music.
 
radioguy555 said:
One example that stands out is how the new cafeteria at St. Pete College has 101.5 on, yet I doubt most college students want to listen to '80s music.
Click to expand...

Then what DO college students want to hear? I keep in touch with a friend who has been a station manager at a college radio station for 15 years. He tells me that college students these days don't really embrace music of their own generation and more often than not will choose classic rock. Of course the college age generation doesn't listen to radio anyway (at least it's not their first choice.)
 
Parttimer said:
The 19-year old kid in my warehouse bounces between FLZ, Mix and The Point.....
Click to expand...

Well, I'm college-age too, and I really like those 3 stations also. I just know that a lot of people around my age like FLZ, 97X, and 98 Rock. I don't know if The Point's key demo is college students, but I could be wrong.
 
I'm 26 and I'm a huge fan of the point...and I live in Orange County!

When I was in my late teens/early 20's, the town I was living in (Richmond, VA) had an 80's station, and that was #2 preset on my car.

I tend to think more teens/twentysomethings listen to 80's music than you might imagine. You go to some of the clubs in Orlando for 80's nights, and 70+% are probably in their early-mid 20's. Of course, more are probably fans of hip hop/rock/CHR.

I doubt Cox is really reaching for the 18-24's with the point, I think they're after the 25-40's...obviously ;D

Radio-X
 
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