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NWA Ratings

R

radioaircheck

Interesting ratings this time. Soem stayed the same, and some tanked big time!! 94.9, not too bad with their format. Wondering if people are just sampling the station. Teh bigest change is in the sports stations. Looks like "The Fan" has completely fall off the map. Time for a format change there. "The Ticket" seems to be coming up with "The Hog" right behind it.
 
My Random Thoughts:

1) The usual top 5-6 is pretty much the same. I don't expect this to change anytime soon.

2) 104.9 The X is down a bit. Most likely, Kruz @ 94.9 took a bite from their older & female demos.

3) US 94 had a bad book. I don't listen to country much, but I think I saw a thread saying that US 94 dropped most/all of their classic country...was this during the Spring book? If so, maybe they should go back to classic country? Does KBTN out of Neosho, MO play classic country? Interesting that they showed in someone's diary...perhaps because of recent US 94 changes?

4) Kruz @ 94.9 did about as good as I thought. An improvent to the horrible Fall book under Y94.9, but not much different than their other books. The Hot AC/AAA hybrid format has a limted cume for around here, but hopefully they will develop enough of a loyal following thru TSL (Time Spent Listening) to survive.

5) 92.1 The Ticket seems to be emerging as the sports leader. Not a surprise given they have the best signal for most in NWA. With Bo Mattingly now on The Ticket from 2-6PM Drive, this should remain and I predict that they will have even better ratings come Fall.

6) Too bad Jon & Deek don't seem to be returning to The Hog Sports Radio. I miss hearing them in the morning drive slot. Sounds like Vertical Magazine was paying for their salary, and Dan Storrs can't afford to employ them the salary they want on his own.

7) AM 1190 The Fan continues to slip, not even showing up in the ratings. With Bo Mattingly and Jim Rome no longer on there, I don't listen to them much as I used to. Will Butler make a format change? A 60s-70s based oldies/classic hits format seems like a good candidate to me.
 
The X is down 0.5, KMYZ Tulsa showed up with a 0.5, thats where those numbers went. Dumb move at US 94 cost them they are n longer unique. 92.1 has reached its peak unless HSR or The Fan go away, and that wont happen, thereare only 3 shares of sports available. To put music on a.m. is rediculous. Kruz up but you could take 1030 and putit on there and get higher numbers. You will see another drop in numbers on The Eagle in Fall, usually takes about 6 months before changes show up in Arb.
 
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