L
LinoNYC
Guest
http://www.nydailynews.com/entertainment/tv/2007/05/01/2007-05-01_fresh__mexican_formats_playing_well.html
One of the interesting points is the rise of Mex-formatted WQBU, even with a poor NYC signal (much worse than WCAA BTW) it has vaulted into the top ten in 18-34.
I have entensive dealings with restaurants and know well over 100 Mexicans, Salvadorans etc. Within a week of this format's debut, everyone who could receive the station was aware and listening in their homes and work areas. Not since WTJM ((jammin' 105) have I seen such instant and widespread interest.
This does bring up some somber points for free radio in general. The trend, as I see it, is toward much greater emphasis of the ethnic audience.
With a growing percentage of the White middle-class moving toward personal media (I-Pods) and non-commercial radio, it's probably inevitable that within the next decade we'll see a rise in foreign language stations, perhaps to 70% of FM commercial outlets. It's already rumored that both Univision and SBS are interested in WQCD's slot.
Unrelated: I have noticed that some business that I frequent have begun to drift back to WLTW from 'Fresh".
Also: I was in a Radio-Shack today and they had their usual display of HD radios. I spoke to one of the salesmen, he was "somewhat" familiar with the tech and pointed out that since February thay had sold ONE set. Unlike the other stores I visited last fall, this one did have the sets reasonably well set up and the Acurian was receiving and IBOC from WKTU, problem is, in a room full of noisy large sets and loud music these table radios aren't going to make much impression. They really need to introduce a component level tuner.
The salesman pointed out that the public didn't seem to know anything about these radios.
Lino
One of the interesting points is the rise of Mex-formatted WQBU, even with a poor NYC signal (much worse than WCAA BTW) it has vaulted into the top ten in 18-34.
I have entensive dealings with restaurants and know well over 100 Mexicans, Salvadorans etc. Within a week of this format's debut, everyone who could receive the station was aware and listening in their homes and work areas. Not since WTJM ((jammin' 105) have I seen such instant and widespread interest.
This does bring up some somber points for free radio in general. The trend, as I see it, is toward much greater emphasis of the ethnic audience.
With a growing percentage of the White middle-class moving toward personal media (I-Pods) and non-commercial radio, it's probably inevitable that within the next decade we'll see a rise in foreign language stations, perhaps to 70% of FM commercial outlets. It's already rumored that both Univision and SBS are interested in WQCD's slot.
Unrelated: I have noticed that some business that I frequent have begun to drift back to WLTW from 'Fresh".
Also: I was in a Radio-Shack today and they had their usual display of HD radios. I spoke to one of the salesmen, he was "somewhat" familiar with the tech and pointed out that since February thay had sold ONE set. Unlike the other stores I visited last fall, this one did have the sets reasonably well set up and the Acurian was receiving and IBOC from WKTU, problem is, in a room full of noisy large sets and loud music these table radios aren't going to make much impression. They really need to introduce a component level tuner.
The salesman pointed out that the public didn't seem to know anything about these radios.
Lino
