NY PPM 5/09 Ratings Analysis: 4/30-5/27/2009

[pjc1961]

Here's the overall 6+ publicly released data for 5/09 (Thu. 4/30/09 - Wed. 5/27/09): New York PPM Ratings Grid.

Also, David Hinckley's N.Y. Daily News article on New York's May 2009 PPM ratings.

Courtesy of allaccess.com, here's some more numbers:

Rankings 25-54: WLTW, WHTZ, WAXQ, WKTU, WBLS, WCBS-FM, WFAN, WPLJ, WRKS, WSKQ, WWFS, WCBS-AM, 16. WPAT-FM, T17. WRXP, 19. WXRK

Rankings 18-49: WHTZ, WLTW, WKTU, T4. WAXQ & WQHT, T6. WWPR & WPLJ, 16. WXRK

Rankings 18-34: WHTZ, WQHT, WWPR, 12. WXRK

 

[neo11]

Amazing that 92.3 Now can't even crack the top 10 in 18-34!

Now you see (hear) them, now you don't?

 

[John Waywoods]

Why didn't 92.3 go Classic Hip Hop? They would take ratings Hot, Kiss, Power, KTU, and BLS. Sounds like a potential powerhouse.

 

[magicjellybeans]

Re: NY PPM 5/09 Ratings Analysis: 4/30-5/27/2009 no JAMZ?

I cant beleive the big city of NY doesnt have a 92.3 JAMZ station like this one
http://www.92qjams.com/ or WPGC 95.5 around Maryland.Im actually shocked!

 

[htowler]

I see you target NOW.

This has been mentioned before, NOW had to build an audience from scratch. the numbers are rising.

mar>Apr>May

1.4>1.5>1.8

CUME (VERY interesting)

1.6M>2.1M>2.5M

If it keeps the same rate it will DOUBLED in a 4 month period.

Don't Count NOW out just yet

 

[neo11]

Yes, their cume has grown, but they seem to have a *very* low TSL. TSL does tend to be lower for CHR formats, but Now must be even lower than the norm.

The fact that they've been on for a few months now (with fairly heavy promotions) without managing to break into the 2's yet or in the top 10 in their own target demo is not encouraging at all. Sure, things may improve for now, but it seems to be that it's CBS Radio that has some improvements to make first. CBS Radio definitely is putting more effort and attention into Amp Radio in LA than 92.3 Now.

 

[nd2023]

Gee, I wonder why WXRK's TSL is low. Perhaps it's because they repeat songs very often. Or that annoying DJ at night makes people hit another preset button. I can't listen to Now FM for more than an hour at a time.

 

[hotpatrick2004]

Could it be because ktu is the reason now is not doing that well and los angeles does not have a station like that.

 

[John Waywoods]

If TSL is below normal that means people may only be dwitching Now when Z or KTU go to commercial break. How do you make money on a station that serves as a backup?

 

[nd2023]

If TSL is below normal that means people may only be dwitching Now when Z or KTU go to commercial break. How do you make money on a station that serves as a backup?

Before Pulse 87's signal improvement in central NJ, I used to switch between Now and Z100, with Now as my primary station because it speeds up the music and I like that. After June 12, I haven't listened to Now or Z as much, since I just keep 87.7 on, even through the short and exciting commercial breaks on Pulse 87 (yes, it's actually interesting to listen to the commercials on Pulse 87).
Now FM is ditching commercials on Mondays, so hopefully that will improve TSL somewhat. Ditch the ultra-power rotation of the same 5 songs, and you might improve TSL more.

 

[JustinCase]

I still bump back and forth between Z and KTU, I flip to Pulse every now and again, I like all the remixes, but some of the newer dance songs just make me reach for the dial... Flanders, Guru Josh Project, Anna Grace... they just make me feel like I should be doing the hyper bunny bouncing like back in the 90's... their signal is improved, but still doesn't penetrate buildings very well... I can't get them in the office or my apt tower on the westside. As for NOW, the tight rotation chased me away a long time ago, and I haven't been back.

 

[icybluelake]

As for NOW, the tight rotation chased me away a long time ago, and I haven't been back.

Me too, but the tight rotation's fixable. If CBS has the commitment to stay with it and make tweaks as needed, and they are needed, I wouldn't count them out. But those are some big ifs.