Sorry, I'm still smiling at all the political agendas going on behind the comments.
"What's your vision for what NPR should sound like"
For me, it's the same for every media source, not just NPR. I do think NPR, being even partially publicly funded should have a higher standard. Hope I'm not asked to take my opinion to another board because that thought disagrees with those of others.
Here's a short list of my recipe:
- Don't have intonations or wording that show the opinion of the speaker, the writer, or the administration.
- Refer to every sitting president, or for that matter any major elected official with the honor they deserve; don't refer to favored ones as "President" or "Mr", and disfavored ones by their last name.
- Give me the facts, uncolored either way, and let me make my own decisions.
- Research all sides of issues, not just preferred outcomes.
- Consider which stories get lead positioning, and which are on 'page 10'
This is not a big order. It's basically what the news media did for their entire tenures up until about a dozen years ago...right about the time people started noticing the bias.
And, no matter what their political preferences, many are sick of it all, contemptuous, and mistrusting. I don't listen much at all any more. Terrestrial broadcast can't afford even a single pair of ears giving up on them.
I agree for the most part, but it is worth noting that "right about the time people started noticing the bias" coincides with "right about the time that one side of the political aisle decided that 'the media' was biased against them and decided to do something about it."
This began when someone associated with a very corrupt administration asked "would our guy have been forced to resign if he'd had a friendly media outlet blocking tackles for him?" Over the course of a couple decades, a narrative was presented that "the news" (Walter Cronkite, the New York Times, and others) weren't trusted bastions of journalism, but were at best hopelessly biased and at worst a wide-ranging conspiracy from "the left."
The "liberal media" was* in no small part a construct. An image designed to sell an alternative product as "fair and balanced," and has become so prevalent that the number one cable news network - owned by one of the largest mainstream media corporations on the planet - can with a straight face regularly rail against "the mainstream media" and have it's viewers all nod their heads in agreement.
* I say "was" because in response to competition, the traditional media either pivoted to "the left" or even created their own competing cable network(s).
It has gotten to the point where a media outlet (radio, television, cable, online) HAS to have an obvious bias or they can't survive in the media landscape. Is NPR biased? I think they try not to be, but they are perceived as such in no small part because they don't shout their bias from the rooftops. For the longest time, the formula for a "news" outlet has been actual news at the top and bottom of the hour, and fill the rest of that hour with an opinion host shouting at listeners to tell them what they must be "outraged" about at that moment.
I think NPR follows your recipe fairly well, but they're having trouble competing in the marketplace because instead of breaking away from the news to shout at listeners, they do in depth reporting, or an in depth interview, or a week-long series on international variations of hip hop or the impacts of climate change in far-flung communities. In a way, their dedication to objectivity, a desire to present a diversity of opinions, and digging a little deeper into important issues has become a liability.
Five minutes of "news" an hour and 55 minutes of shouting hosts and commercials for gold schemes and ED pills simply sells better than objective reporting and a thoughtful examination of issues.
And that's depressing.