M
mwebster
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The Sunday Times includes a profile of Rachel Maddow. The article says Maddow is expected to move into morning drive. The article also mentions the loan from Boys and Girls Club and AAR's online fund-raising drive (for those of you who thought the Times was sitting on these stories).
When AAR launched, the big stars were Franken and Garofolo (as depicted in the HBO documentary). Now AAR sees Maddow and Rhodes as the future.
<blockquote>If the Air America network hangs on long enough to reach the next presidential campaign, Ms. Maddow and Ms. Rhodes can claim some of the credit. The network's chief executive, Danny Goldberg, calls them "exactly the two people who have emerged in dramatic fashion" from the shadows of Air America's stars, Al Franken and the comic actress Janeane Garofalo, who helped the network make a high-profile debut 20 months ago.</blockquote>
The article mentions Rhodes' prior broadcast experience but says Maddow's resume is limited to working in a coffee shop and being an activist for prisioners with AIDS.
Former record executive and current AAR CEO Randy Goldberg acknowledges the company is selling bumper stickers to help pay the bills.
<blockquote>Since then the network has added and lost stations, dipped in the ratings, then slightly risen again, while lagging far behind conservative talk radio in popularity. Its New York station, WLIB, was ranked 24th in the city in the most recent Arbitron ratings report, compared with WABC, the conservative talk home, at No. 8. Air America's reputation was also shaken by revelations that a founder, now departed, had borrowed $875,000 from a Bronx Boys and Girls Club to finance the network. In a statement, the network's current management said that it had repaid the loan into an escrow account, "where the money will remain until the city has completed its investigation of the club."
As for its current financial outlook, Mr. Goldberg said, "We pay the bills any way we can." Earlier this fall the network started an online fund-raising drive similar to a public radio campaign. </blockquote>
Clouds on the horizon: Big name talent, including Rhodes, are looking at other options and life after radio.
<blockquote>The network's biggest stars can be distracted. Ms. Garofalo was off filming episodes of "The West Wing" this fall, and Mr. Franken has said that he might run for Senate in Minnesota. "Air America has to look beyond Franken and Garofalo," Mr. Harrison said, "and Rachel and Randi are turning out to be quite good, and quite successful for them."
The network is expected to announce imminently a move by Ms. Maddow into a more prominent morning drive-time role. She also has a gig debating the conservative commentator Tucker Carlson on his MSNBC show, "The Situation," and a contract to appear on other MSNBC programs. ...
Ms. Rhodes gives the impression she is not entirely committed to Air America, though Mr. Goldberg said her contract runs into 2007. She said she cringes when the network rattles the tin cup, as with its pledge drive.</blockquote>
Interestingly, The Times, which had been a cheerleader for the "fledgling network" when it launched is now somewhat cautious about its future prospects: "If the Air America network hangs on long enough to reach the next presidential campaign..."
It will also be interesting to see if AAR moves beyond asking for "help" and offering bumper stickers in return to "pay the bills," and instead follows the lead of other broadcasters (including Stephanie Miller) by selling premium access (e.g., Podcasts, 24/7 on-demand access to programs, Internet videocasts of programs, program audio archives, additional web-only material). It may also be telling that AAR's initial strategy was to plead for "help" to bring programming to more markets (The Times compares it to NPR but it really sounds more like religious broadcasters) rather than to add value and sell the value-added.
http://www.nytimes.com/2005/11/13/arts/13bren.html
When AAR launched, the big stars were Franken and Garofolo (as depicted in the HBO documentary). Now AAR sees Maddow and Rhodes as the future.
<blockquote>If the Air America network hangs on long enough to reach the next presidential campaign, Ms. Maddow and Ms. Rhodes can claim some of the credit. The network's chief executive, Danny Goldberg, calls them "exactly the two people who have emerged in dramatic fashion" from the shadows of Air America's stars, Al Franken and the comic actress Janeane Garofalo, who helped the network make a high-profile debut 20 months ago.</blockquote>
The article mentions Rhodes' prior broadcast experience but says Maddow's resume is limited to working in a coffee shop and being an activist for prisioners with AIDS.
Former record executive and current AAR CEO Randy Goldberg acknowledges the company is selling bumper stickers to help pay the bills.
<blockquote>Since then the network has added and lost stations, dipped in the ratings, then slightly risen again, while lagging far behind conservative talk radio in popularity. Its New York station, WLIB, was ranked 24th in the city in the most recent Arbitron ratings report, compared with WABC, the conservative talk home, at No. 8. Air America's reputation was also shaken by revelations that a founder, now departed, had borrowed $875,000 from a Bronx Boys and Girls Club to finance the network. In a statement, the network's current management said that it had repaid the loan into an escrow account, "where the money will remain until the city has completed its investigation of the club."
As for its current financial outlook, Mr. Goldberg said, "We pay the bills any way we can." Earlier this fall the network started an online fund-raising drive similar to a public radio campaign. </blockquote>
Clouds on the horizon: Big name talent, including Rhodes, are looking at other options and life after radio.
<blockquote>The network's biggest stars can be distracted. Ms. Garofalo was off filming episodes of "The West Wing" this fall, and Mr. Franken has said that he might run for Senate in Minnesota. "Air America has to look beyond Franken and Garofalo," Mr. Harrison said, "and Rachel and Randi are turning out to be quite good, and quite successful for them."
The network is expected to announce imminently a move by Ms. Maddow into a more prominent morning drive-time role. She also has a gig debating the conservative commentator Tucker Carlson on his MSNBC show, "The Situation," and a contract to appear on other MSNBC programs. ...
Ms. Rhodes gives the impression she is not entirely committed to Air America, though Mr. Goldberg said her contract runs into 2007. She said she cringes when the network rattles the tin cup, as with its pledge drive.</blockquote>
Interestingly, The Times, which had been a cheerleader for the "fledgling network" when it launched is now somewhat cautious about its future prospects: "If the Air America network hangs on long enough to reach the next presidential campaign..."
It will also be interesting to see if AAR moves beyond asking for "help" and offering bumper stickers in return to "pay the bills," and instead follows the lead of other broadcasters (including Stephanie Miller) by selling premium access (e.g., Podcasts, 24/7 on-demand access to programs, Internet videocasts of programs, program audio archives, additional web-only material). It may also be telling that AAR's initial strategy was to plead for "help" to bring programming to more markets (The Times compares it to NPR but it really sounds more like religious broadcasters) rather than to add value and sell the value-added.
http://www.nytimes.com/2005/11/13/arts/13bren.html