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NYC Arbitron Radio Ratings: May 2012

WBLS jumped from 3.5 to 5.7 within one month.
Apparently a considerable portion of the former WRKS' listeners switched over to 'BLS.
It's also impressive that WLTW has widened its lead considerably, and it's nowhere near Christmas. They manage to stay #1, month after month.
 
TTalkradio1 said:
WABC
3.3(March)>3.0(APRIL)>2.7(May)
Click to expand...

And WOR has recently slipped from its perennial 2.3 to 1.8. But you think that's bad? In LA, KABC has a 0.9 compared with KFI's 4.5. In New York we have TWO rudderless talk stations.
 
wadio said:
TTalkradio1 said:
WABC
3.3(March)>3.0(APRIL)>2.7(May)
Click to expand...

And WOR has recently slipped from its perennial 2.3 to 1.8.  But you think that's bad?  In LA, KABC has a 0.9 compared with KFI's 4.5.  In New York we have TWO rudderless talk stations.
Click to expand...

Perhaps the audience is dying off. Or maybe people are finally fed up with such predictable bluster and vitriol. How can listening to someone complain and be angry at everything all the time be so entertaining anyway?
 
Sports talk related ratings:

WEPN-FM: March 1.2 959,000 == April 1.1 884,200 == May 1.8 1,382,100

The last days of KissFM (4/26-4/29) coincide with the 1st 4 days of this survey period. I wonder how much of the share/cume from those 4 days affected the overall monthly data - likely not a lot, but something to be considered.

Of course, ESPN Radio would say that their share + cume jumped as soon as they hit the FM dial (which was indeed reported in a number of places). I'm assuming there's single-line reporting for WEPN-AM + FM; hopefully someone can confirm. In any case, it's likely the highest share that ESPN Radio has had in NYC since their launch in September 2001. Their highest ratings have usually occurred in the fall with October playoff baseball broadcasts and in December-January the last 2-3 years with Jets football late-season + playoff broadcasts and discussion.

WFAN showed slight gains (Mets broadcasts) as did WCBS-AM (Yankees broadcasts).
 
Barry said:
WBLS jumped from 3.5 to 5.7 within one month.
Apparently a considerable portion of the former WRKS' listeners switched over to 'BLS.
Click to expand...

BLS only gained about 25% in cume but around 60% in AQH. That means that the loss of WRKS resulted in greater time spent listening to WBLS by many of the same people who previously shared time with both.
 
wadio said:
TTalkradio1 said:
WABC
3.3(March)>3.0(APRIL)>2.7(May)
Click to expand...

And WOR has recently slipped from its perennial 2.3 to 1.8. But you think that's bad? In LA, KABC has a 0.9 compared with KFI's 4.5. In New York we have TWO rudderless talk stations.
Click to expand...

I only listen to Mark Levin now.
 
TTalkradio1 said:
wadio said:
TTalkradio1 said:
WABC
3.3(March)>3.0(APRIL)>2.7(May)
Click to expand...

And WOR has recently slipped from its perennial 2.3 to 1.8. But you think that's bad? In LA, KABC has a 0.9 compared with KFI's 4.5. In New York we have TWO rudderless talk stations.
Click to expand...

I only listen to Mark Levin now.
Click to expand...

WEMP is down to a 0.6! They're even trailing NJ-101.5! In Philly, WPHT will go live and local July 25. In NY, we're stuck with WABC and WOR who simply continue with the same syndicated talk programming like it's at the top of the ratings heap.

There's a format hole for live and local talk. What is WEMP waiting for? :mad:
 
It's not working. I really think the only Spoken Word Format that should ever enter FM should be Sports. I admit it Yankee games sound 10x better on FM when I can pull them in on 94.3 out of Hudson Valley which is rare. 101.9 has always sounded like garbage since the moment it flip from CD 101.9 in 2008. Bring either Alternative or Country back to NYC and program it correctly. However if Yankees do go to FM they must stay on AM! You have no clue how crappy it would be without it especially if you're traveling out of the market where they lack a decent signal from the Yankees Affiliate and of course MLB has to blackout streaming games via smartphones
 
I don't get how Lite is so popular they sound so old sounding. KTU again should just go Dance again like they were in 96 when they started and maybe be like how Pulse 87 was-they played dance remixes of songs by the Killers which most stations wouldn't ever play!
 
KTU again should just go Dance again like they were in 96 when they started and maybe be like how Pulse 87 was-they played dance remixes of songs by the Killers which most stations wouldn't ever play!
Click to expand...

KTU has the second highest cume in NY with 5.2-million different individuals a week tuning in. That's about one person out of every three who are more than six-years old and who live in the New York Radio Market.

If you can attract that size weekly audience and do well with AQH in your target demos, you don't want to change a thing. It ain't broke, and that is one huge understatement. Don't Mess with Success!!!!!!!
 
Well, so many people thought CC was proverbially "breaking" Lite-FM by adding modern uptempo tracks as well as hard rock ("More Than A Feeling," anyone?). Then, the same people thought Lite-FM would suffer by blowing out their 70's selections ("More Than A Feeling," anyone?). With Lite the top-rated station by a mile, the joke is once again on the naysayers.

KABC in L.A. - an 0.9? Wow. And I thought WABC was bad...
 
According to the newsletter Taylor on Radio-Info, WBLS rocketed to #3, in the important 25-54 demo. The two stations with higher 25-54 numbers are WLTW, and Z-100.
Not too long ago, there had been some speculation on this board that with former owner Inner City Broadcasting declaring bankruptcy, WBLS might be sold off, or change format ;).
 
Couple interesting points about these ratings...

At the top, WLTW has to be benefiting from greater TSL, because the cume hardly budged. Both it and second-place WCBS-FM probably benefit from a lot of workplace tuning...

WBLS meanwhile clearly benefited greatly from the demise of Kiss 98.7, which handed it the bulk of its former cume.

WEPN-FM has clearly raised the ESPN English language audience somewhat...but apparently NOT at the expense of WFAN, which seems to be holding its own and even gaining in both cume and AQH. The extra sports talk audience came from someplace else.

Could that someplace else be issue talk, which is in apparent free-fall as a format?

WABC fell to what has to be another 91-year low, to a 2.7 share, and under a million cume, which has to be a post-World War II low in cume for the 770 frequency. WOR's not doing any better, hitting new lows of its own. The WNYC AM/FM combo is gaining marginally but they're clearly not picking up more than a little of what WABC is losing. What's going on? Is issue talk's audience just dispersing all over the dial, or is it going to some specific places we'd need to dig a lot deeper into the numbers and gather some focus groups to find out about? A move to sports may provide some of the answer but surely not all of it.

Issue talk isn't inherently a dying format--but any format that becomes predictable and stale IS a dying format, and that pretty much describes issue talk in NYC and a lot of other markets today. When was the last time a new high energy personality hit town and stuck? Has any station brought in a game changer in 15 years? The format needs a good shake-up or it'll go the way of big band music on the radio dial... :(
 
Another trend that I find interesting is the ratings decline of 2 out of the 4 NYC Spanish FM stations.
WSKQ, La Mega appears to be doing fine, and is the only one to recently gain market share. And WXNY X96.3, with a similar format, is holding its own.
But WPAT FM 93.1 has been mired in a 1.5 overall rating, making it the lowest rated class B in New York, after WEMP. They have recently been through several recent format adjustments, apparently to no avail.
And WQBU Que Buena 92.7, with its regional Mexican format, had declined to .3, in its last published ratings, April '12. I don't recall their exact numbers a year ago, but I believe they were at least double that.
Perhaps Hispanic people are listening to English language radio in increasing numbers, and 4 FM Spanish stations is more than this market needs?
 
I would love to see trhe day-part ratings for WABC and WOR. Is the free-fall across the board, or are certain shows dieing?
 
Bob1370 said:
Couple interesting points about these ratings...

At the top, WLTW has to be benefiting from greater TSL, because the cume hardly budged. Both it and second-place WCBS-FM probably benefit from a lot of workplace tuning...

WBLS meanwhile clearly benefited greatly from the demise of Kiss 98.7, which handed it the bulk of its former cume.

WEPN-FM has clearly raised the ESPN English language audience somewhat...but apparently NOT at the expense of WFAN, which seems to be holding its own and even gaining in both cume and AQH. The extra sports talk audience came from someplace else.

Could that someplace else be issue talk, which is in apparent free-fall as a format?

WABC fell to what has to be another 91-year low, to a 2.7 share, and under a million cume, which has to be a post-World War II low in cume for the 770 frequency. WOR's not doing any better, hitting new lows of its own. The WNYC AM/FM combo is gaining marginally but they're clearly not picking up more than a little of what WABC is losing. What's going on? Is issue talk's audience just dispersing all over the dial, or is it going to some specific places we'd need to dig a lot deeper into the numbers and gather some focus groups to find out about? A move to sports may provide some of the answer but surely not all of it.

Issue talk isn't inherently a dying format--but any format that becomes predictable and stale IS a dying format, and that pretty much describes issue talk in NYC and a lot of other markets today. When was the last time a new high energy personality hit town and stuck? Has any station brought in a game changer in 15 years? The format needs a good shake-up or it'll go the way of big band music on the radio dial... :(
Click to expand...

None of the individual host's ratings are released, so it's we don't know which ones are not doing as well as they used to.
 
I don't listen to non-sports talk radio, so I'm wondering what topics these syndicated shows are covering. Is it mostly left or right political banter? I know there are some people that are passionately one way or the other, but I can't imagine this stuff would be interesting to the average listener.
 
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