NYC ARBITRON RATINGS RELEASED: HOLIDAY 2010

[pjc1961]

http://www.radio-info.com/markets/new-york

Age 6+ overall publicly released data for the Holiday 2010 period Thu. 12/9/10 to Wed. 1/5/11.
Next monthly report will be for January 2011 (Thu. 1/6/11 to Wed. 2/2/11) with the release date of Mon. 2/21/11.

From Examiner.com, Vince Santarelli's column with ratings & demo breakouts: http://www.examiner.com/ny-in-new-york/dreaming-of-a-lite-christmas

 

[Barry]

It seems worth noting that WWFS, Fresh 102.7 has been doing very well.
They are #7 overall. More importantly, they have been #5 for several months in the 25-54 demo.
There have been several marginally successful formats previously on the 102.7 frequency.

 

[radiolives]

Surprise Fresh isn't in the top 10 for the 18-34 demo.

 

[davideduardo]

Surprise Fresh isn't in the top 10 for the 18-34 demo.

Fresh's biggest demo is 45-54, with over 35% of the AQH listening. It falls off on either side, 35-44 and 55-64, and is even more off in 25-34.

AC's don't normally do that well in 18-34. Even a hot AC like KBIG in LA averages around 12th in 18-34; a hot AC tends to have a 35-44 core

 

[radiolives]

Surprise Fresh isn't in the top 10 for the 18-34 demo.

Fresh's biggest demo is 45-54, with over 35% of the AQH listening. It falls off on either side, 35-44 and 55-64, and is even more off in 25-34.

AC's don't normally do that well in 18-34. Even a hot AC like KBIG in LA averages around 12th in 18-34; a hot AC tends to have a 35-44 core

Was saying that because I was surprise to see WCBS-FM rank 10th for 18-34 demo