Thanks for taking the time to post the audio samples. Some examples sound better than others, but I suspect that all are "good enough" for most listeners. I've found, at least in the world of streaming audio, that most people are very happy with 48Kbs audio streams, and many are content with 32 KBs streams. Most people are quite satisfied with the audio they get from Sirius or XM as well, although I think both sound a little odd. It doesn't surprise me in the least that most people will find HD-2 channels to be quite adequate.
Have you ever notice what an amazing processing device the human brain is? A good example is going to a rock concert. Even with today’s technology, they usually start sounding quite awful, but as your brain gets used to the information your ears are delivering, things seem to get better. By the third song, you find yourself getting quite used to what is going on, and actually enjoying it. For the most part, it is your brain that is doing that. And all this time, you thought it just took a while for the soundman to get his act together. OK, sometimes that happens too, but for the most part, it is psychoacoustics. Your brain is compensating for the poor acoustics of the venue, or the tonal imbalance of the sound system. Because you can see the performers, your eyes help your brain pick up that guitar solo. The sound man doesn’t need to do a thing. The fact that you can process complex data and add the missing parts is why any compression codec works. HD radio is no different.
Even though most people will acknowledge that it sounds fine, I don't think audio quality is the "killer app" for HD radio. Most people are not audio purists. Have you ever listened to some peoples car stereos? You can't miss some of them as they drive by. By and large, they do not sound good. They certainly aren't accurate reproducers of music. Usually, they are simply loud with very over-exaggerated bass. Some people seem to actually like distortion. The sound of a boom box running at a clip due to low batteries and high volume is actually considered "good" by a large segment of the market. To be blunt, most people are tone deaf, or simply don't care about audio quality. This may come as a shock to those of us who value good audio, but our views are not shared by the majority of the listening public.
For HD to be a success, you'd better have something that people actually want to hear on these secondary (and even primary) channels. Sorry, content is king. Most people could care les about the technology involved. The system used also needs to get along well and play nice with its neighbors in the RF spectrum. It seems that that can usually be done in the FM band, although I know of one PubCaster in the Finger Lakes area of N.Y. that is having difficulty with interference issues caused by close spacing. They’ve had to shut off their HD feed, until they come up with a solution. Or at least, so says their Chief Engineer.
Whether this technology will "play nice" on the AM band, remains to be seen. That doesn't look as hopeful, unless the station decides to go "digital only." That isn't likely to happen for a long time.
In the mean time, it is an interesting spectator sport.