• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

NYC Metro Radio Ratings: August 2022

P

pjc1961

Not much change in the age 6+ numbers; WAXQ down 0.6, WNEW-FM up +0.4 and WINS down 0.4, within wobble range.

Covering the dates from Thu. 7/21 through Wed. 8/17:

radioinsight.com

New York

Nielsen Audio PPM Monthly Ratings New York City (Market #1) Population: 16,299,100 Black: 2,670,400 - Hispanic: 4,273,100 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com

Top 5+ rankings in demos 25-54, 18-34 + 18-49:

www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. WSKQ 2. WHTZ 3. WKTU 4. WLTW 5. WCBS-FM 6. WNEW
18-34: 1. WCBS-FM 2. WHTZ 3. WQHT (up from 8) 4. WAXQ (down from 1) 5. WSKQ 7. WLTW (down from 3)
18-49: 1T. WAXQ 1T. WHTZ 3. WKTU 4. WCBS-FM 5. WLTW 6. WNEW 9T. WAXQ (down from 5) 9T. WNYC-FM

*********************************

For Nassau-Suffolk: https://radioinsight.com/ratings/long-island/

For Middlesex-Somerset-Union, NJ: https://radioinsight.com/ratings/middlesex-somerset-union/
 
Last edited:
Whats the deal with WNYL ratings drop? Bad morning show or due to getting away from news music for more classic alternative including playing the most played out classic alternative?

I am going to guess a combination of both. It feels like we have been here before in NY several times. As if they intentionally bleed off listeners by crapping up the format for a major format change. I wonder if that is the plan what they intend to change it to.

It would be sad to see them go as it was sad to see them drop new alternative but I would rather have the classic format than see them change to all talk, some urban format or Spanish language format.
 
mikerock said:
Whats the deal with WNYL ratings drop? Bad morning show or due to getting away from news music for more classic alternative including playing the most played out classic alternative?
Click to expand...
My guess is they are trying to ride on the coattails of WAXQ’s success, but I agree with the assertion that the reason why other rock stations are largely successful is the personality. I don’t think they’ve got that part sorted out at WNYL, especially in what I see as an identity crisis at the station (as much as I love grunge, hearing Glass Animals into Kate Bush and then Alice In Chains is bewildering).

I will also note that WAXQ has started to play a lot more Alice In Chains, post 2000s Foo Fighters, Collective Soul, and 90s alt faire in what I see as an attempt to just stomp out competition from WNYL from a classic alt perspective, although you could also argue it’s the station making a musical evolution.

mikerock said:
As if they intentionally bleed off listeners by crapping up the format for a major format change. I wonder if that is the plan what they intend to change it to.
Click to expand...

Audacy, nor any company, wouldn’t bother with that. Way easier to pull the plug, do a stunt, or just launch something else without fanfare. I don’t think they have anything else in the cards for 92.3 at this time.
 
The HD2 New Arrivals Channel sounds way better than the main Alt channel. I guess that's where they put all the newer songs they should be playing, but aren't.
 
Jeffrey said:
Perhaps a relaunch of AMP would do better. Seems there's just no traction on WNYL although maybe it makes some money..?
Click to expand...
There is no traction due to how obvious they are doing it wrong. No one that wants to hear new music is going to listen to what is basically a niche classic oldies Alternative station playing songs from 20 to 40 years ago.

How long did corporate radio think they can milk music for Ad dollars from 20 to 40 years ago music rather than play something new to give people a reason to tune in and get off streaming?

Besides, anyone that listens to the morning show would realize what a complete disaster it is. I do not need to hear Howard Stern like booby or pee pee talk or morning zoo crap to get me to tune in. It is that they are just completely uninteresting. Even the disaster that was WNEW's "Hot Talk" was far more listenable than this mess they have on the morning. Sorry to say that but I tried, it is just really bad and insincere.
 
mikerock said:
There is no traction due to how obvious they are doing it wrong. No one that wants to hear new music is going to listen to what is basically a niche classic oldies Alternative station playing songs from 20 to 40 years ago.

How long did corporate radio think they can milk music for Ad dollars from 20 to 40 years ago music rather than play something new to give people a reason to tune in and get off streaming?

Besides, anyone that listens to the morning show would realize what a complete disaster it is. I do not need to hear Howard Stern like booby or pee pee talk or morning zoo crap to get me to tune in. It is that they are just completely uninteresting. Even the disaster that was WNEW's "Hot Talk" was far more listenable than this mess they have on the morning. Sorry to say that but I tried, it is just really bad and insincere.
Click to expand...
WNYL has been mismanaged since 2018, and even with the music mix being changed up it’s a chaotic listen with mediocre personalities. Other Audacy Alternatives that have made music changes almost identical to WNYL’s like KNDD, KKDO, or KVIL have seen success but WNYL does not see the same benefits.

I am sure part of that is the signal (WNYL does not reach suburban areas that would likely give them a boost), some of them is just NYC being NYC, but I think a lot of that is due to the PD. He has a long history of failing upward and he almost buried the entirety of Audacy Alt with his decisions post-pandemic. WAXQ starting to play songs that should be in WNYL’s wheelhouse is just insult upon considerable injury.
 
macattack said:
I am sure part of that is the signal (WNYL does not reach suburban areas that would likely give them a boost),
Click to expand...
Signal? WNYL is identical to or comparable to all the other Empire State Building stations (WBLS is a bit lower power).

Or are you referring to areas outside the Nielsen survey area... which would not help in audience or sales anyway.
 
DavidEduardo said:
Signal? WNYL is identical to or comparable to all the other Empire State Building stations (WBLS is a bit lower power).

Or are you referring to areas outside the Nielsen survey area... which would not help in audience or sales anyway.
Click to expand...
I meant more in signal positioning than the strength of the signal itself. It’s been mentioned before that 92.3 and The Block should swap signals to maximize their potential audiences, I see merit in that argument.
 
macattack said:
I meant more in signal positioning than the strength of the signal itself. It’s been mentioned before that 92.3 and The Block should swap signals to maximize their potential audiences, I see merit in that argument.
Click to expand...
The Block's signal, if it can be successful at all, need to be focused on the smaller area it covers... meaning an "inner city" appropriate format that takes into account the Black and Hispanic populations in the areas it covers (and does not count on the areas, like Long Island) that is does not cover adequately).
 
I doubt Audacy would want to go through the effort, confusion, and expense (I actually know they wouldn’t and I can’t blame them), but I wonder how Alt would do on 94.7 with the better NJ coverage, and The Block on 92.3 where it would hit the areas it needs to? Such a scenario would be an improvement for The Block, but I’m not sure if there would be a lot of loss for Alt.

Just theorizing.
 
101tm said:
I doubt Audacy would want to go through the effort, confusion, and expense (I actually know they wouldn’t and I can’t blame them), but I wonder how Alt would do on 94.7 with the better NJ coverage, and The Block on 92.3 where it would hit the areas it needs to? Such a scenario would be an improvement for The Block, but I’m not sure if there would be a lot of loss for Alt.

Just theorizing.
Click to expand...
Or how about this?
92.3 The Block
94.7 K-Love
95.5 WFAN
ALT 101.9
 
101tm said:
I doubt Audacy would want to go through the effort, confusion, and expense (I actually know they wouldn’t and I can’t blame them), but I wonder how Alt would do on 94.7 with the better NJ coverage, and The Block on 92.3 where it would hit the areas it needs to? Such a scenario would be an improvement for The Block, but I’m not sure if there would be a lot of loss for Alt.

Just theorizing.
Click to expand...
The "better" NJ coverage is a bit of a myth. The station is still a conforming Class B and all the ESB commercial stations cover the metro survey area NJ counties just fine. The issue is that the transmitter in NJ is farther from Long Island and has significant blockage due to the high rise buildings on Manhattan.

Given the enormous cost of a frequency swap in lost ratings and billings and high promotion costs, this is not a win-win situation.
 
If Alt 92.3 is currently playing lots of classic alternative, perhaps they could tweak the format to include classic rock in general, that's not as ancient as what Q104.3 offers. A nearby example would be The Fox, 95.9 in Fairfield County CT. The somewhat broader playlist may have wider appeal than strictly alternative.
The Fox Recently Played Songs
 
Barry said:
If Alt 92.3 is currently playing lots of classic alternative, perhaps they could tweak the format to include classic rock in general, that's not as ancient as what Q104.3 offers. A nearby example would be The Fox, 95.9 in Fairfield County CT. The somewhat broader playlist may have wider appeal than strictly alternative.
The Fox Recently Played Songs
Click to expand...
Kinda like the original 101.9 RXP right?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom