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NYC Metro Radio Ratings: September 2022

101tm said:
Wow, I wouldn’t expect WEPN-FM to do that poorly considering that sports stations generally can get poor numbers but still bill well.
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My take is WEPN was billing poorly because they were being managed by Disney. Now under Good Karma, those numbers may improve. But as Cumulus discovered, a single-station owner doesn't have a lot of leverage with advertisers who are looking to buy mass numbers.
 
TheBigA said:
My take is WEPN was billing poorly because they were being managed by Disney. Now under Good Karma, those numbers may improve. But as Cumulus discovered, a single-station owner doesn't have a lot of leverage with advertisers who are looking to buy mass numbers.
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I believe WEPN has also struggled to get any big time team on FM even which has probably been a downward pull. It’ll be interesting to see if Good Karma can make any progress there.
 
macattack said:
That would require giving Kaplan the pink slip. Even now he’s trying to force “Another Love” by Tom Odell onto Alt as a current, a song that is both older than dirt and clashes violently with the burned 90’s gold. He just can’t help himself.
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That song went viral on TikTok and has had an international comeback. It just debuted this week on Billboard's Hot Rock & Alternative chart at #22.
 
kevtronics said:
That song went viral on TikTok and has had an international comeback. It just debuted this week on Billboard's Hot Rock & Alternative chart at #22.
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Just because it’s big on TikTok doesn’t mean it deserves Alt airplay.

“Tek It” by Cafune? Great indie rock, fits the format perfectly. “Sex, Drugs, Etc.” by Beach Weather? Boring IMO, but has a The Neighbourhood-esque vibe to it, playing it makes sense. “Mary On A Cross” by Ghost? Heavier than the typical Alt song but very, very catchy in the vein of many a classic Alt hit.

“Another Love” sounds like a Lewis Capaldi demo. Alt listeners have never gone for that kind of sound. Ballads usually need some kind of urgency historically. The song will work on Hot AC, mind you.
 
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