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NYC Winter book

N

neo11

Surprised no one has started a thread on this already. Some interesting movement in the latest book:

Lite FM, err, 106.7 is down almost a full share, though it's still in a strong lead over the #2 station in 12+.

This seemed to be a pretty poor book for most urban stations. BLS and Kiss were both down around a half share each, Hot and Power were also down, each to their lowest numbers in a while. Z100 managed to go up a tick, and La Kalle remained even (it seems that losing the simulcast on 92.7 hasn't hurt the station). The other two main Spanish-language stations took a dive, however. With summer on its way, I'm betting that the numbers for the urban and Spanish-language stations will recover somewhat.

Que Buena is probably the biggest success story of all, they're only a tick behind Free FM!

Speaking of Free FM, their format seems to be dead in the water. I read elsewhere that Opie & Anthony have managed to double David Lee Roth's ratings. Yet the numbers as a whole have been stagnant since its inception.

CD 101.9 was down and had its worst book in a long time, which will certainly fuel rumors of a sale.

Fresh showed a small increase and moved ahead of CD 101.9. Jack FM also was up a tick, and is pulling away from PLJ, which dipped below the 2's. The billing is strong, but how long will that last if the numbers keep dropping?

WFAN was also slightly down and indeed has been trending downwards for the past few books. The winter book did not even capture the firing of Imus, so the next book should be interesting. Will the Mets, Nets and Devils help WFAN or will they drop off further with the loss of Imus?

Down towards the bottom of the barrel, the gospel format on WLIB seems to be growing slowly, while Air America seems to be flat. I don't think they could really expect much better on 1600, however.
 
"I read elsewhere that Opie & Anthony have managed to double David Lee Roth's ratings. Yet the numbers as a whole have been stagnant since its inception."

I wouldn't call a .2 double what Roth's numbers were! OA and prove one thing, they don't have an audience and considering the $6 mill they get a piece for the lousy ratings, they are making out like bandits. Hope they are saving their money.
 
Walter Graff said:
"I read elsewhere that Opie & Anthony have managed to double David Lee Roth's ratings. Yet the numbers as a whole have been stagnant since its inception."

I wouldn't call a .2 double what Roth's numbers were! OA and prove one thing, they don't have an audience and considering the $6 mill they get a piece for the lousy ratings, they are making out like bandits. Hope they are saving their money.
Click to expand...

That's why I wasn't sure. That being the case, even if they had a .2 increase in mornings, what about the rest of the day? The overall numbers have been flat. Que Buena and WADO as well as suburban WALK-FM are just a tick behind Free FM. It's pretty pathetic if you ask me. I know talk is a slow-growth format, but with Free FM, there's been no growth.
 
Walter Graff said:
I wouldn't call a .2 double what Roth's numbers were! OA and prove one thing, they don't have an audience and considering the $6 mill they get a piece for the lousy ratings, they are making out like bandits. Hope they are saving their money.
Click to expand...
Six million dollars each. Have mercy Miss Percy, there are some dumbass people running the radio business.
 
I'll never understand why the posters to this board continue to make broad assumptions based on 12+ numbers.

Ladies and Gentlemen, 12+ numbers are meaningless. Yes, they're all we can talk about here given Radio Info's logical copyright policies, but that doesn't mean that we need to give these 12+ numbers any credence.

If a station in New York drops a share-and-a-half 12+, you can be fairly sure they dropped in their target demo as well (where they make money, for all you newbies out there). But to argue whether or not moving from a 0.2 to a 0.4 12+ is "doubling" the ratings, puh-freaking-leeeze!!
 
RickSklar77 said:
I'll never understand why the posters to this board continue to make broad assumptions based on 12+ numbers.

Ladies and Gentlemen, 12+ numbers are meaningless. Yes, they're all we can talk about here given Radio Info's logical copyright policies, but that doesn't mean that we need to give these 12+ numbers any credence.

If a station in New York drops a share-and-a-half 12+, you can be fairly sure they dropped in their target demo as well (where they make money, for all you newbies out there). But to argue whether or not moving from a 0.2 to a 0.4 12+ is "doubling" the ratings, puh-freaking-leeeze!!
Click to expand...

RickSklar77 said:
I'll never understand why the posters to this board continue to make broad assumptions based on 12+ numbers.

Ladies and Gentlemen, 12+ numbers are meaningless. Yes, they're all we can talk about here given Radio Info's logical copyright policies, but that doesn't mean that we need to give these 12+ numbers any credence.

If a station in New York drops a share-and-a-half 12+, you can be fairly sure they dropped in their target demo as well (where they make money, for all you newbies out there). But to argue whether or not moving from a 0.2 to a 0.4 12+ is "doubling" the ratings, puh-freaking-leeeze!!
Click to expand...

I don't think I saw anyone arguing anything about two tenths of a point moves in ratings or making broad assumptions. I think what we were clarifying is that O&A ain't doing much more than Roth's short stint on the station. All you'd have to do is tune in to see that. About the only thing that is clear is that the radio industry is still acting as they always did and while the world evolves they sit and still think that some station is going to have the same types of numbers that radio did in the golden days of WABC. Ain't gonna happen. Radio is fragmented more than ever and all radio stations can do considering the thin music available these days is take what they get. It's no different than the television networks who are still waiting for the magic numbers that have long since died. As for 12+ ratings, they are a good validation of what any radio listener can tell you. It isn't rocket science.

PS Is that the same Rick Sklar who used to be on "Moving Easy Y97" many centuries ago?
 
RickSklar77 said:
I'll never understand why the posters to this board continue to make broad assumptions based on 12+ numbers.

Ladies and Gentlemen, 12+ numbers are meaningless. Yes, they're all we can talk about here given Radio Info's logical copyright policies, but that doesn't mean that we need to give these 12+ numbers any credence.

If a station in New York drops a share-and-a-half 12+, you can be fairly sure they dropped in their target demo as well (where they make money, for all you newbies out there). But to argue whether or not moving from a 0.2 to a 0.4 12+ is "doubling" the ratings, puh-freaking-leeeze!!
Click to expand...

Um, no one is arguing that anyone moved from an 0.2 to an 0.4. Additionally, I think most posters here (myself included, and I'm no newbie on this board) know very well that 12+ numbers are meaningless.

However, many things can be deduced from those numbers. It is pretty clear that most of the urban stations are slipping. It is clear that WFAN is slipping and it'll be interesting to see what happens in the next book, which will be Imus-less. The success of Que Buena certainly is clear. The miserable performance of Free FM is clear as well, and if we want to delve into the demos, Free FM is 14th, behind the likes of Fresh and Que Buena, in the 18-34 category, and is not even in the top 16 25-54. Their poor 12+ numbers are a reflection of their poor numbers in all the demo and daypart breakouts.
 
RickSklar77 said:
I'll never understand why the posters to this board continue to make broad assumptions based on 12+ numbers.

Ladies and Gentlemen, 12+ numbers are meaningless. Yes, they're all we can talk about here given Radio Info's logical copyright policies, but that doesn't mean that we need to give these 12+ numbers any credence.
Click to expand...

Thank you, Rick. Case in point is everyone's favorite whipping boy, JACK-FM. JACK is showing a 2.2 12+, however in the money demo 25-54, the station in NY is #10 with stablemate FRESH clocking in at #9. The March extrap shows JACK at #7 and #3 in middays.
 
Walter Graff said:
"I read elsewhere that Opie & Anthony have managed to double David Lee Roth's ratings. Yet the numbers as a whole have been stagnant since its inception."

I wouldn't call a .2 double what Roth's numbers were! OA and prove one thing, they don't have an audience and considering the $6 mill they get a piece for the lousy ratings, they are making out like bandits. Hope they are saving their money.
Click to expand...

They've made allusions that they essentially do the XM show for free. I wonder if the 6 mil. is for both shows?
 
Fresh did not show "a small increase". It had the best book (way better than Que Beuna), going way up from the mid 1's to the high 2's...more than a full share.
 
nycdavey said:
Fresh did not show "a small increase". It had the best book (way better than Que Beuna), going way up from the mid 1's to the high 2's...more than a full share.
Click to expand...

Mental error on my part. I was thinking of their number in last month's trend rather than the fall book, when it was still Mix.
 
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