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NYT: Viewers Flee MSNBC

Wait until November-December 2025 when MSNBC, Fox News, CNN, Newsmax starts hyping up the 2026 Governors and congressional elections. It's kind of like when Cable News in 2021-2022 put lots of attention to Gubernatorial elections in Florida and Arizona given that DeSantis and Kari Lake were Trump endorsed candidates for Governor.

en.wikipedia.org

2026 United States gubernatorial elections - Wikipedia

en.wikipedia.org en.wikipedia.org


This time places like California will get more national attention for the Governors election because it's the home state of soon to be former VP Harris and who she endorses for Governor will be the big one in 2026. I don't think MSNBC is going away but it's just has less viewers for now until the 2026 elections.


en.wikipedia.org

2026 California gubernatorial election - Wikipedia

en.wikipedia.org en.wikipedia.org
 
Most normal people stay away from cable news in general. It’s the die hards that watch constantly. Fox News is on its own island of news entertainment where they keep the base happy.
 
Don CT said:
Most normal people stay away from cable news in general. It’s the die hards that watch constantly. Fox News is on its own island of news entertainment where they keep the base happy.
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Thing with Fox News is that many residents of retirement homes don't know how to change the channel. One reason we just left Grandma's TV on the Weather Channel in her later years.
 
I agree with a lot of the comments here. This isn't about who won the election. Either way, the horse race is over. The trophy has been presented. Now the challenge is to somehow hold the audience for the trophy presentation and the hours of post-race commentary. That's a very different challenge. It hardly ever works. Once the race is over, I've switched the channel to something else.

Now all of these channels have to rely on creative ideas to attract audiences. Give us a reason to watch. How do they do that? I have no idea. They seem to be falling back on traditional news coverage. I don't think that's the answer. Maybe it's time to revisit all the stories they haven't covered while they were covering the horserace. Not very sexy, but it's something to talk about. If I'm in those strategy sessions, that's what I'm looking at.
 
In my experience, every time you try and get to the "stories less covered" people either find them less "sexy" and tune out, or some other chaos happens (particularly these days) that derails it.

The public swears they want real news, credible journalism with depth, but the majority of them love the drama. And for some people, politics is just their version of sports. We get the media the loudest and simplest demand.
 
Andy Travis said:
The public swears they want real news, credible journalism with depth, but the majority of them love the drama. And for some people, politics is just their version of sports. We get the media the loudest and simplest demand.
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The model is Dateline. They take something from the news and turn it into a story with actors portraying the real people. The problem is it's expensive. Much cheaper to just have pundits talking. But sure, there seems to be a lot of the same audience watching sports or news.
 
Not only flashy and new, but short. The stats on music consumption are truly humbling. If you don't grab your average streaming listener on a song in 5 seconds, many of them just click next.

What this means for society and art is troubling, and it's even more disturbing when it's applied to news, things that involve people's lives and futures.
 
radiofan2023 said:
Unfortunately most long form, investigative journalism doesn't happen on TV, unless it's a show like Frontline or sometimes a local tv station (KSHB has a good investigative team).
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CBC's marketplace is FANTASTIC for long form investigative journalism
 
Don CT said:
Investigative journalism is the first to get cut. One people don’t want the truth getting out and it’s expensive.
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Or it's called "investigative journalism" and it's just retreads of long lived scams like fake event tickets, fake "you better pay this charge that's completely made up" texts/emails, etc.

What would be more helpful than "watch out for these scams that we tell you about every year" would be some media literacy lessons as part of newscasts.
 
www.latimes.com

A wild year for cable news: Shakeups, firings and ratings challenges

Fox News and CNN saw declines from last year while MSNBC saw a slight gain. The networks still face an existential threat from cable cord-cutting.
www.latimes.com www.latimes.com

The decline in younger consumers using pay TV has cut into one of the strengths of CNN, which has long boasted an audience with the lowest median age in cable news. CNN’s median age was 67 this year, up from 60 in 2017.


That figure is still lower than the median age of the Fox News (68) and MSNBC (71) audiences. But CNN long benefited from being the destination for younger viewers who were not habitual cable news viewers. They could be counted on to tune in during major breaking news events. Not so much anymore.
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It's also the median age for MSNBC that sparked NBC to split CNBC, MSNBC away from Comcast in the spinoff. Sure we said this is about the election but it's more than that given that NBC has moved NBC Reporters to the NBC News Now feed on Peacock. Yes the median age whonis watching MSNBC is 71. How Spinco lower the demos for their media brands is yet to be seen beyond firing multiple MSNBC and CNBC pundits.
 
I always thought NBC News thought of MSNBC as the stepchild and hurting the legacy brand being extreme left-wing and NBC News being left of center like CBS & ABC News as well and more moderate in my opinion.
 
Will_H_69_9 said:
truth be told, today's youths are gonna be getting their news from Social Media and most of it will be misinformation.
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"gonna be?", "will be?", as in future tense? My friend, the future's been here a while already. Most of these kids couldn't make it through a long-form New York Times article if their lives depended on it, much less an investigative piece from the Atlantic, or the New Yorker, or even (to be even-handed) the Wall Street Journal or the National Review. They have no patience for any depth, and that's going to be the downfall of our civilization. But we'll go out watching 15 second TikTok clips of cats dancing the rhumba on a Roomba.
 
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