Walter Graff said:
The fact that no one responded to this post should tell you what the future of O&A is. They built their original radio listenership off of Howard Stern and lost it when they lost the synergy of him on radio. And now, they are just one hit wonders waiting for their future to be publicly announced.
Please explain how O&A got their success in NYC sponging off Stern when they were on TWO COMPLETELY DIFFERENT RADIO STATIONS.
Remember to use a #2 pencil and for God's sake, show your work.
That being said, the argument that O&A "sponged off stern" doesn't hold water. Most O&A fans will tell you the following things, and most people who have an idea about radio will probably agree:
1) The majority of O&A's audience is on satellite and staying there. They are already paying for radio and have no interest in listening to the rest of K-Rock. The entire audience is cannibalized. With the way arbitron diaries are distributed, there was no way, no chance to get a sample if they would get better ratings when they were suspended off XM earlier this year.
2) Before you refute #1, go back and look at Ron and Fez's numbers. Mid-day satellite show that was showing growth with a new, original show nights on Free-FM. The audience will follow as long as they aren't getting the same thing.
3) Content of the show. Opie's become the thing he railed against the most, the "too cool for the room" guy, with too much Jim Norton and not enough Anthony.
4) As said before, the time of the show.
5) The general bitter tone of the show. I don't know what it is, but the entire 202 XM platform has this aura of bitterness that wasn't there with the same block of shows five years ago. I know things change, but there was a much more positive vibe when they were on WNEW than the situation they are in now.
6) The issues with XM and CBS. XM was always the "fallback" position for O&A if something blew up on CBS, similar to Imus. But now with XM being blown up for Sirius, they don't know where the hell their bread is being buttered and they are caught in quite a vicious catch-22.
Bottom line, the show has changed RADICALLY from it's heyday in 2000-2002 to what it is now.