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O&A Returning to Cleveland - it's official!

98.5 is asking the listeners for suggestions and playing a recorded announcement from Bill Louis saying they will develop a new morning show. It is a voice tracked trainwreck. It is clear they have no plan whatsoever what to do with mornings. They knew DLR was on the way out from the moment he started, yet now they are like deer in headlights. It is pathetic.
 
Thats amazing!!I thought O&A had gone total SATELITE like howard stern did......Good to hear they are still on regualr radio :)
 
My prediction: If O&A are any kind of ratings success (either in Cleveland or in general), they'll be on WNCX in morning drive by year's end. Whatever WNCX puts on as a morning show won't do more than half the number that Howard did, and CBS is not going to pay good money for mediocre ratings while they have a potential contender in tape delay.
 
That will never happen. As much as I have read about the doubts of Opie-n-Anthony its all wishful defeatism. Mostly from jealousy. I have yet to see anything wrong with NCX or XRK's decisions. Different audiences with different tastes. O+A are a good fit for 92. Whatever NCX decides to do will be a class act and be a perfect fit for their audience. XRK has had many many changes in the past year. Yes, change is risky but necessary for them to create their nitch. What XRK needs to do is market Rover and O+A if they wish to capitalize on them.
 
I disagree. If O&A aren't a fit with WNCX, then Howard wasn't either. Aside from putting Howard on the air in AM drive, WNCX has a long history of morning drive train wrecks, and putting DLR on is a reminder that history may be doomed to repeat itself. I think that WNCX would be well served by putting on a "class act" in the morning, but I just don't see that happening.... for one reason, they're too cheap... for another, even if the dollars were there, where will the talent come from?
 
>>>WNCX has a long history of morning drive train wrecksWhat in the world are you talking about? WNCX has been on the air for 19.5 years, had Stern for 14 of those years and recently had DLR forced onto them. How does that equate to them “repeating history”? Cheap? They were paying over $1.5 million per year at the end of the Stern contract – by far the most being paid for any morning show in Cleveland. That makes them cheap? Or are you talking about all the way back in 1992? Kind of a desperate comparison, don’t you think? Prior to 1992, WNCX was owned by local owners and had a completely different management staff in place. So just because the only thing that is the same is the call letters -- comparing pre-1992 to 2006, must mean that they’re going to “repeat history”? Hmmm....Cleveland is a different city now than what it was in 1992, the radio landscape is MUCH different than what it was in 1992 and WNCX is by far a much different and much more heritage radio station than what it was in 1992. Just because WNCX was having trouble as a newer radio station at the time (less than 5 years old), in building a morning show (up against Lanigan and Jeff & Flash who had a collective 20 share between them), doesn’t mean that it’s not going to happen now.So “aside from putting Howard on the air”, everyone should just ignore those years and only think about the 5 years prior to that – when everything about the station, management, city and radio market were completely different? I’ve got news for you, things and people change, history doesn’t always repeat itself.BTW, the difference between O&A and Stern with regards to WNCX? Try looking at 25-54 numbers – WNCX is a 25-54 radio station, not 18-34. Stern was number 1 in the 25-54 demo for the last 10 years in Cleveland, which helped carry them in that demo throughout the day -- which was a big seller to advertisers; O&A barely made the Top 5. THAT is the difference and why O&A don’t fit as well as Stern did on WNCX.
 
I couldnt agree with you more Clarismae. Bill Louis knows his audience very well and does a very good job programming to that audience. CBS is not going to let that cash cow's utters dry up. They will spend money there to make money there.
 
Stern was a perennial #2--since 1993, the now-King of Less-Listened-to Media won only a handful of 25-54 books, including men. Lanigan is king, which is what made Stern's "funeral" so hilarious--the next book in '94, Lanigan was back on top. All, Women, and Men 25-54, WMJI is still #1 in mornings.
 
>>>Stern was a perennial #2--since 1993, the now-King of Less-Listened-to Media won only a handful of 25-54 books, including men.Stern was indeed the "perennial #2" -- among Persons 12+. In the 14-year run, he was good for a #1 book once per year after 1994... he did it in about 10 of the 52 books Stern was on in. However I'm sorry Johnny, but your understanding of Persons 25-54 is very wrong. I just ran through the data of Persons 25-54 in Cleveland AM drive going back through Winter 1994 (48 books), Stern was number 1 in the demo in all but 17 of those books going back over the last 12 years. And I'm not talking about Men, I'm talking about all Persons 25-54.It didn't happen right away in fact, as I recall Stern didn't start to take over the the top spot 25-54 until around 97-98. But your understanding of Stern being #2 among Persons 25-54 is very wrong... for 7 of the last 12 years, he was a dominating #1 in the demo. This is not to belittle what Lanigan has done in this town and his demo's, and I appreciate and respect your allegiance to him, however to keep it factual -- Stern was the "perennial #1" in the 25-54 for the last 7-years. You can see the trend for his finishes below (Note: no numbers, just placements which is allowed by Arbitron)... Fa 05 #1Su 05 #1Sp 05 #1Wi 05 #1Fa 04 #1Su 04 #1Sp 04 #1Wi 04 #1Fa 03 #1Su 03 #1Sp 03 #1Wi 03 #2Fa 02 #1Su 02 #1Sp 02 #1Wi 02 #1Fa 01 #1Su 01 #1Sp 01 #1Wi 01 #1Fa 00 #1Su 00 #2Sp 00 #1Wi 00 #1Fa 99 #1Su 99 #1Sp 99 #2Wi 99 #2Fa 98 #1Su 98 #2Sp 98 #1 Wi 98 #1Fa 97 #1Su 97 #1Sp 97 #2Wi 97 #2Fa 96 #2Su 96 #2Sp 96 #1Wi 96 #1Fa 95 #2Su 95 #2Sp 95 #2Wi 95 #2Fa 94 #2Su 94 #2Sp 94 #2Wi 94 #2
 
What in the world are you talking about? WNCX has been on the air for 19.5 years, had Stern for 14 ofthose years and recently had DLR forced onto them. How does that equate to them “repeating history”? As I said "ASIDE FROM STERN"... and aside from Stern, please name one other WNCX morning show that wasn't a train wreck or one in the making.Cheap? They were paying over $1.5 million per year at the end of the Stern contract – I doubt they were paying that kind of money for Stern. If they did, that was just plain stupid.I’ve got news for you, things and people change, history doesn’t always repeat itself.True... but history does have a nasty habit of repeating itself if people don't learn from it.BTW, the difference between O&A and Stern with regards to WNCX? Try looking at 25-54 numbers – WNCX is a 25-54 radio station, not 18-34. Stern was number 1 in the 25-54 demo for the last 10 years in Cleveland, which helped carry them in that demo throughout the day -- which was a big seller to advertisers; O&A barely made the Top 5. THAT is the difference and why O&A don’t fit as well as Stern did on WNCX.Stern bounced between #1 and #2 much of the time in both Men 18-34 and 25-54. Stern's basic schtick, as is O&A.... locker room, male humor.... etc. Now I grant you, O&A are not in Howard's league, but to continue that morning franchise they're the best shot they have. There are other possibilities as well, including Mancow.... but all I'm saying is that WNCX is not going to keep O&A in PM Drive over on a "B" station (WXTM) if they think they can boost mornings on WNCX by using them. And.... Howard gave WNCX a small rise in the ratings, but basically their post-10am numbers did not increase significantly with or without Howard. The OVERALL numbers did increase, but throw Howard out of the equation and they're a 4-share radio station.
 
>>>Stern bounced between #1 and #2 much of the time in both Men 18-34 and 25-54.Sorry, but you lose your credibility with the above statement right there. Stern did not bounce between #1 and #2 with Men 18-34 and 25-54. Stern was #1 period in BOTH of those cells for the last 12+ years straight. Stern was also #1 among ALL persons 18-34 for the past 13 years and #1 among ALL persons 25-54 for a number of them too. I gave you the rankings already in the previous post... that was based on ALL person, not just Men. The bouncing back and forth was with ALL Persons 25-54.
 
We can argue the finer points of the numbers ad-nauseum.... I was in error when I said men 18-34 and 25-54. I should have said women. But... the major thrust of my earlier statement is that O&A is the best ammo CBS has now and they are not likely to waste them in AM drive because I can see nobody else on the horizon right now that is going to give WNCX any decent number in AM drive. The station's billings are in a tailspin because their whole approach was built around Howard. A "more music" approach isn't going to get it done.
 
SonoSational18 said:
The station's billings are in a tailspin because their whole approach was built around Howard.
Click to expand...
It's not all about billing as much as it is about profitability and cashflow. They could bring in a decent morning show to get half the ratings of Stern, but for a quarter of the price -- and come out with higher profitability and cashflow than with Stern. You dont understand how much they were paying for Stern at the end. Recall that they were a very early affiliate and was at the end of their 3rd contract with Stern. There is a reason that CBS is not putting their two 18-34 targeted morning shows on up against each other -- especially by putting one on a station that is built on 25-54 numbers. If you can't figure this out, then I can't help you anymore... but I will give you a hint -- start by looking at the recent AM Drive 18-34 Trends that came out yesterday.Besides, your generalizations about CBS and that radio station in this particular situation, combined with your overall negative view of them going all the way back to you original posts - suggest a much deeper and perhaps hidden reason for your comments. One that none of us privy to know about.
 
Ah, the conspiracy theory. Can't we just have a conversation between a couple of radio geeks?I agree, it is mainly about cashflow, but I stand on my prediction that IF the WNCX morning show fails to gain traction, I think that CBS will look to see what they have on the bench in terms of ready-made replacements (read: syndicated), and right now the most likely (although arguably NOT Howard in many ways) fix would be O&A. Quite frankly, I think Mancow would be a better fit on WNCX, but he is not part of the CBS stable and I think they are going to look "in house" for the next solution. You're giving CBS a lot of credit for forward thinking and strategic savvy. Remember, these are the same people that sat on the sidelines for a year while Howard badmouthed them and promoted his upcoming satellite gig. And after that, the best they could come up with (at least for the East Coast) was David Lee Roth. Anyone who listened to him for ten minutes could tell that it wasn't going to work. (Of course, no one COULD listen for ten minutes... it was painful). This is also the company that has two FM's in New York (WNEW and WCBS-FM) that can't crack a 2-share. Yes, there are some flashes of brilliance out there (KROQ, for instance), but those are few and far between. And as an equal-opportunity annoyer, I will also point the finger at a lot of other large broadcast companies for feeding mediocrity. Clear Channel, Cumulus, Citadel, Entercom, Cox, and most of the other usual suspects should all take a look in the mirror in this regard.
 
How is Mancow, who hasn't scored ratings in any comparable city, possibly be a good fit for NCX? CBS doesn't have him in their "stable" because they didn't want him.
 
Mancow gets ratings in Chicago because Chicago's a rare breed of a town. Stern barely made the Top 5 in demo, and Rover's getting slaughtered. Sub 3s--in men 25-54!By the way, I liked the name "Hack Lawyer" better! :)
 
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