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Obit: Alan Maxwell Pottasch, 79; ad exec helped make 'Pepsi Generation' campaign

C

CrankyYankee

Alan Maxwell Pottasch, the advertising executive who helped create the hugely successful "Pepsi Generation" ad theme in the 1960s...died in his sleep Friday while visiting Los Angeles to shoot a commercial, the company announced.

The groundbreaking "Pepsi Generation" advertisements, launched in 1963, did what most campaigns in those days did not: It focused on the attributes of people who buy Pepsi, rather than attributes of the product such as taste or price.

http://www.latimes.com/news/obituar...ry?coll=la-news-obituaries&ctrack=1&cset=true
 
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