> A Class A at 6KW could have done the
> same job but no one filed to put a Class A in there when it
> could be done.
If memory serves, this station was originally licensed to Forest City, NC, but was purchased from a licensee there and moved to Gaffney. I would suppose that the folks who bought and moved it weighed the costs and projected revenues of petitioning for an addition to the table of allocations, doing the engineering study for a CP application, build-out of the facilities, and establishing a listening habit for a new station at a time when audiences did not normally go searching on the FM band.
The probably determined that the price was right on the existing station, the existing tower would provide the proper signal strength over downtown Gaffney, and the legal expense of acquiring an existing station was much less than starting a new one from scratch.
As for the FCC rules, they are not as "cut-and-dried" as you seem to say here. Federal regulations, of which the FCC R&R's are, are designed to allow some wiggle room to accommodate the policital expedience of a given situation. Otherwise, there would be no allowance for "informal objections" to proposed actions by broadcast stations.
It is, though, in the best interests of station owners for them to represent their actions as being "according-to-law" and to discourage citizens from protesting those actions to governmental entities. Truth be known, anyone can protest any action of any broadcaster to any FCC Commissioner, Congressman or judge who might be willing to give it a proper hearing. Sometimes they DO listen, and the legal costs for a station owner to respond to such a protest push the acquisition cost for a station up astronomically.
One needs only to look at what the listeners to WNCW's translator in Charlotte on 100.7 accomplished when WABZ desired to move 100.9 from Albemarle to Indian Trail, in the shadow of Charlotte. Susquehanna Broadcasting's lawyers spent untold hours answering Informal Objections, billing Susquehanna untold thousands of dollars for their efforts. Eventually, they wrote the project off and sold the CP to Radio One. Supposedly because of their "Minority Broadcaster" status, they were able to move the signal to air rather quickly.
While most people might consider that one as a "loss" for keeping such a station as a local entity, consider that those informal objections kept a unique format on the air in Charlotte for six additional years, and that Albemarle had a locally-programmed and staffed FM station for those same six years. I call that a victory for those who had the guts to take on the challenge of holding on to what is important to them.
By the way, Art, have you looked into putting new service into Cherokee County when WAGI moves east? You are the person in the BEST position to do that.
Later...
Matt Smith
Station Manager
WGSR-TV "Star-39"
Reidsville, NC<P ID="edit"><FONT class="small">Edited by Matt on 03/09/06 01:38 PM.</FONT></P>