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MikeShannon914
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I'll be working again before Russ is, thank you! And thanks for the kind words. Ego-boosters are ALWAYS appreciated! :-*
I don't think I said ever.tex192 said:Its funny how many of the people bashing the decision to put the RMS back on the air are many of the same that said there was absolutely no possible way Russ Martin would ever make it back on the airwaves in DFW.
What if I just don't think he's that funny? As Shannon noted upthread, with a 3 share, there's still 97% of the audience that isn't listening to him. That doesn't think he's that good.Funny how your argument has shifted. I think that those of us who listened to the RMS know why Mike Shannon has a beef with RM and that's fair enough, not sure what the rest of you people's problem is with him.
. And more than 95% of the listening audience didn't enjoy his show. Station I used to work for shared a TON of listeners with Live 105.3. SO I listened because that was one of our main competitors. And for a casual listener, he's a hard listen. Too many in-jokes, too many bits that go on way too long for the average listener, etc. Not a lot of resetting, so you tune in and it takes a while to figure out what they're talking about, what kind of bit they're doing, etc. And that's reflected in the ratings. Russ gets a small audience (p-1's) that tunes in for a LONG time, but doesn't get a ton of casual listeners (p-2's and p-3's)My point is maybe RM is an ass, don't know, don't particularly care. I do know that I enjoyed his radio show for the most part
Thanks for giving me credit for that, but hey, I'm letting this turn into something personal and that's not fair to anyone, including Russ. I'm just going to step back and let things transpire and reserve comment for then. If this does work out, that's one point in radio's favor in general. There's just not enough compelling radio out there today to keep people interested in radio itself. If Martin can pull something off, in spite of the odds against it, well, so be it. If things work out, then perhaps some radio group(s) will sit up and take notice, and start putting value into live-and-local again. I think that's something we'd ALL like to see...and hopefully to benefit from in some way. I know a lot of good, solid radio folks who are out of work, or doing something way beneath them or completely unrelated to the industry they gave their best years to.tex192 said:I think that those of us who listened to the RMS know why Mike Shannon has a beef with RM and that's fair enough,
tex192 said:I think that those of us who listened to the RMS know why Mike Shannon has a beef with RM and that's fair enough...
MikeShannon914 said:Thanks for giving me credit for that, but hey, I'm letting this turn into something personal and that's not fair to anyone, including Russ. I'm just going to step back and let things transpire and reserve comment for then. If this does work out, that's one point in radio's favor in general. There's just not enough compelling radio out there today to keep people interested in radio itself. If Martin can pull something off, in spite of the odds against it, well, so be it. If things work out, then perhaps some radio group(s) will sit up and take notice, and start putting value into live-and-local again. I think that's something we'd ALL like to see...and hopefully to benefit from in some way. I know a lot of good, solid radio folks who are out of work, or doing something way beneath them or completely unrelated to the industry they gave their best years to.tex192 said:I think that those of us who listened to the RMS know why Mike Shannon has a beef with RM and that's fair enough,
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Just cause you say it doesn't make it true. You are not an expert and don't have a crystal ball. Again I ask what market did you succeed in? Since "This is the only market Russ could".
Brandon1980 said:I have zero connections to the radio industry, just depend on it to make my work day a little brighter. He's hated on this board though, a radio INSIDER board. He isn't looking for you guys to listen anyways, it's the masses he's looking for.
little1 said:You can't really get away with 'well, this radio guys was blowing up his boss's office, and I' couldn't miss the end of it..."
ead061 said:little1 said:You can't really get away with 'well, this radio guys was blowing up his boss's office, and I' couldn't miss the end of it..."
I think the Observer article exposed Russ as being a fake. Do u really think listeners are gonna buy the whole " blowing up the boss's office" bit anymore?
little1 said:Not necessarily, but it' s just easier now to counterprogram against it.MikeShannon914 said:And, really, isn't Hot Talk a dead format now?
Here's why- if you have a news station, a sports station AND a hot talk station in a market, the first 2 KNOW who their audeince is. The news listeners want to hear news, talk politics (for the most part) etc. The sports listeners want scores, opinions, sports news, etc.
What does the hot talk listener want? Well, to be entertained, sure. But what specifically are they tuning into listen to? Survey an audience and people will tell you they want country music, or R&R, oldies, what have you. People aren't going to tell you 'I want engaging local personalities to discuss whatever interests them, no matter what it is, no matter how irrelevant it may be to me, etc..."
Now Russ CAN be very engaging. But at some point, he crosses that line to 'irrelevant to the listener". A lot of people aren't going to care about a movie that they're never going to make, a bar they're never going to open, or whatever. Most people want to hear about what interests them, not what interests Russ. Or fellow practioners of that format.
And that's where the counter programming and imaging comes in. Easy to describe your station as being what the listener is interested in, and the other station as being all about Russ. Or Big Dick Hunter. Or Leykis, or whoever the hosts are. With news and sports you have a built in audience of fans. With hot talk, it's all about how engaging the personalities are...
DFW_Radio_2000 said:Brandon1980 said:I have zero connections to the radio industry, just depend on it to make my work day a little brighter. He's hated on this board though, a radio INSIDER board. He isn't looking for you guys to listen anyways, it's the masses he's looking for.
The thing is, the masses didn't listen to him. Don't get me wrong, I was an avid listener and once he comes back, I will continue to be a loyal listener, I love his show...But the rating don't lie (well, for the most part). He had a small cume (audience) with an extremely large TSL (time spent listening). His mass was made up of a small population who listened for long periods of time.
Frasier Crane once held a party at his Elliot Bay apartment for all of people in his fan club (after he was fired from KACL) only to find out that it contained just three members...Russ' last band appearance was at his car shop, I was told only 35 people showed up.
The Fan is also competing with 2 direct competitors. THAT is why their ratings suck. The point I was trying to make is that in general, politics and sports have built in audiences. That's why every major market has political leaning talk stations, and sports stations, but a lot fewer have 'hot talk' stations. A lot of people care about their taxes, or how good/bad Obama is doing, or how their local team is doing, but less care about a local DJ's cover band. And I didn't say that any of those stations would have 'instant listeners', just that they will probably have an easier time cross promoting and finding an audience than a hot talk station would...JRG440 said:Your statement that you have a built in audience with the other types of programming is just false. Case in point, look at The Fan (a sports station). That station never has done any better than a 1.7 (and that was just after if flipped to sports) Where are their fans or listeners? I’ll tell you….they never had them. They have constantly alienated their fans time and time again to the point that very few people tune in to listen. Your thinking that you are going to have instant listeners just because you are a sports station, or because you are a news station is not only irresponsible, but it reflects the mentality of management in radio today. No matter what your programming is…you got to work for those listeners. Nothing is a given.
10th sucks when you were once first.Yes…Russ still had a pretty decent following (even in the end) 10th overall in the ratings in his target demographic isn’t bad considering all the other choices out there. What were his ratings in other demographics that were not his target? What were the OVERALL ratings of his show? Like it or not, the man did a good job getting people to tune in. Sometimes the most “simplistic at best” thoughts are often the most correct.
I haven't said he'll fail, I'm just not so sure that he's going to be an automatic success like some of the Russ fans posting here are assuming.Old Jack said:So if he can get a big enough splash and start strong (a big if,) won't shorter listening inetrvals avoid the exact burnout effect which lead to his slow decline in the afternoons?
In other words, if the average listener is only catching 15-30 minutes a day vs 1-2 hours a day, won't it take them that much longer to get bored, which is what many of you claim happened to him on 105.3?
Again, I don't have a dog in the fight. My morning commute is either the Musers or KERA. But I'm curious how y'all can be so sure he will fail again when the new time and format will help him avoid the very factor y'all claim caused him to slip in the first place. The logic escapes me.
little1 said:And the other thing- if people are listening for less time (average commute in dallas, 25 minutes)
http://forum.dallasmetropolis.com/showthread.php?t=1980
Then these bits that would last a whole show probably ain't gonna fly. There's a reason why news stations do traffic and weather every 10 minutes, and why talk and sports station recycle topics from early in a show back again later in a show. Becuase the listeners change, the ones at 6-7 am aren't the same ones still listening in the 8 or 9 am hours.
If he's doing his old formula, a lot less people are likely to be able to hear it 'all'. Therefor making it less compelling. After a couple of weeks of no payoff (no fireworks, no burning of Spittles desk, whatever) I would think people would be less intersted in listening...
little1 said:And the other thing- if people are listening for less time (average commute in dallas, 25 minutes)
http://forum.dallasmetropolis.com/showthread.php?t=1980
Then these bits that would last a whole show probably ain't gonna fly. There's a reason why news stations do traffic and weather every 10 minutes, and why talk and sports station recycle topics from early in a show back again later in a show. Becuase the listeners change, the ones at 6-7 am aren't the same ones still listening in the 8 or 9 am hours.
If he's doing his old formula, a lot less people are likely to be able to hear it 'all'. Therefor making it less compelling. After a couple of weeks of no payoff (no fireworks, no burning of Spittles desk, whatever) I would think people would be less intersted in listening...