Mark said:
I have never been to Philly or South NJ but I was wondering since NBC owns the TV stations in NYC and Philadelphia, wouldn't it be kind of dumb for WMGM-TV to push for any carriage, cause then all NBC would do is to pull, or not renew WMGM's affilation with NBC
Probably - but NBC seems okay with Nexstar's WHAG 25 from Hagerstown MD being on Dish Network in D.C..
Whether one is in the wealthier nearby areas surrounding D.C. or the more remote counties out, he can get NBC 25 now with NBC4, on Dish Network. For that matter, if a viewer close to D.C was to go for OTA HD, I'm sure Baltimore's WBAL-DT would show up easily in the scan. Yet, I'm sure majority of D.C. DMA residents will still choose to watch NBC on WRC4 even if another NBC station was on the dial, as WHAG's and WBAL's news is a lot less relevant, and both look like smaller market stations. Still, in the 90s, WBAL was dropped from cable systems on WRC's request.
Likewise, I'm sure the same with Philly DMA residents - that most will continue to watch NBC10 and NBC wouldn't care if WMGM was on Dish Network and DirecTV. Maybe NBC10 wouldn't like WMGM on cable in Camden County, however - because cable has more TV HH, and it'd be competing right against WCAU.
As for WMGM getting on cable in Southern Ocean County - that stretch of land is among the least importance to the NYC or Philly stations. Still, for the benefit of those in that area, they should be given something local.
WMGM could always play the "we are the only local TV news-source for Atlantic City... and we'd be forced to cancel our news if we didn't have a network affiliation" - if NBC ever tried pulling affiliation from it, giving NBC a bad reputation. Yes, technically, NBC could strike a deal with Council Tree Broadcasting, The Telemundo owner (WWSI 62) to just relay WCAU on a digital subchannel, boosting WCAU's over the air signal. [Still wouldn't deal with the local Atlantic City/Cape May news aspect that WMGM provides]
From stations like WMGM and WHAG - maybe NBC gets a small portion of their local advertising revenue. I'd think the small additional exposure to the network couldn't be enough to justify the affiliations, as the affiliations compete against O&O viewership.