Looks like radio has lost OSJL for in-store listening. At the one I was in today, they have their own music service with only Job Lot spots interspersed. All mid 50's through late 70's (The Rapper by The Jaggerz, Chuck Berry, Marvin Gaye, James Brown, etc). The only oddball one was Van Morrison's Bright Side Of The Road, which didn't seem to fit the AM radio gold feel of it. It's actually kind of a loss for stations like B101, Coast, and LITE since a store that plays music as loudly as Job Lot does can introduce potential listeners to a station they haven't given a listen to. Sounded good though, and I saw customers of all ages humming and singing along. At first I thought it was B101 until I heard The Rapper, which has disappeared from radio.
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OCEAN STATE JOB LOT RADIO
- Thread starter Runrigger
- Start date
Hey look at that. Another one of my stupid predictions came true. I wrote about this here several months ago saying that stores would ultimately ditch typical radio and just air their own music with their own spots. You don't have to pay a radio station this way. Plus you are grabbing consumers attention while they are actually in the store to buy your product. I expect a lot more of this in the future.
You never had to pay radio stations, but you sure as hell still have to pay music royalty fees. Job Lot is still paying the same fees, there's no cost savings here.
The "savings" is that you control the ads. That way, you don't have to worry about an ad for Big Lots blaring through your store for :30 seconds.
The "savings" is that you control the ads. That way, you don't have to worry about an ad for Big Lots blaring through your store for :30 seconds.
reelyreal said:
I worked with Vic Micheals in the 90's and he told me A radio station cannot be used for entertainment purposes in a Store,Bowling Alley etc and technically if you do you are supposed to pay royalties.
Skynet74 said:
...except Job Lot is still placing significant ad buys. Only advertising in-store is a dumb move, no reasonable business would do that. Why would you advertise exclusively to people ALREADY in the store? You want people to COME to the store. Job Lot has been good to radio, and radio has been good to Job Lot. I have a job lot buy on the air right now, and I have no fear of losing it anytime soon.
kenwood101 said:
Well that's exactly it, you can play radio stations, but depending on the square footage and the number of speakers, you have to pay royalties. It's not true for every business, but for most that's the case.
BMI is the one out there on the streets bullying businesses for royalties.
Runrigger said:
I've noticed in the past that lots of Gas stations and convenience stores have HJY and Hot106 on. Not sure if that really counts as a public broadcast though. It's just what the clerk behind the counter is listening to on their little radio. I guess it wouldn't count unless they are actually rebroadcasting it on store speakers. On the flip side, tons of businesses have TV's on in their waiting rooms. Just about every bar and restaurant in America too. I wonder what the rules are regarding that.
The Job Lot in Norwood, Massachusetts (a 10-minute walk from my house) likewise is doing this.
I thought they may have done this as a response to WODS-103.3 in Boston dropping oldies, WWBB-101.5 in Providence going mostly 1970's/1980's, and not to eliminate ads from their competition being heard in-store (since most ad revenue for music-formatted stations comes from retail advertisers).
One more thing: Job Lot will not have to wait for WWLI-105.1 in Providence or WROR-105.7, WHBA-101.7, or WBMX-104.1 in the Boston area to go all-Christmas. They can begin to broadcast an all-Christmas format on their internal network when they want, even if it's earlier than the date of those over-the-air stations flipping.
I wonder if this is being fed by satellite, or if it's recorded on CD-R's being played in-stores, or a webstream.
I thought they may have done this as a response to WODS-103.3 in Boston dropping oldies, WWBB-101.5 in Providence going mostly 1970's/1980's, and not to eliminate ads from their competition being heard in-store (since most ad revenue for music-formatted stations comes from retail advertisers).
One more thing: Job Lot will not have to wait for WWLI-105.1 in Providence or WROR-105.7, WHBA-101.7, or WBMX-104.1 in the Boston area to go all-Christmas. They can begin to broadcast an all-Christmas format on their internal network when they want, even if it's earlier than the date of those over-the-air stations flipping.
I wonder if this is being fed by satellite, or if it's recorded on CD-R's being played in-stores, or a webstream.
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