OCT PPM

[xmusicmatt]

All I can say is .. WOW.. Look at the Fan on FM... Even the Hot AC format never scored that high .. Looks like the Buckeyes are doing big favor to WBNS-FM's PPM score.

 

[Nu_Roo_2]

Looks like the lion's share of the increase for The Fan is due to an increase in cume -- up 39%.  This suggests that the surge reflects mainly people who are tuning into 97.1 solely for the games, and not coming back for the Buckeye talk (or any of their other sports talk).

 

[allstar2003]

Somethings that stand out to me in the October numbers.

-The Fan's "Buckeye Football assisted" number

If there numbers are that high in December, January and February, You got my attention. But right now it's expected with the machine of Buckeye football in full swing. In November that number will grow for sure. With Penn State, @Iowa, and "The Game at home vs U of M all being pretty good games with big implications in The Big Ten race. It's bound to go up.

-WLZT might be stronger than I hear from around here.

I have read the "93.3 is a waste of a big stick" threads and comments but I have taken a look at there numbers. For you all wishing for WTVN-FM, It not happening soon.

They have put a pretty decent numbers (3.2 and 3.6) and their cume is not that bad (avg around 305,000 for the two months) Now with Christmas coming they are about to goose the number at a very good time for them. Now, they are not anywhere near WSNY's Ratings (6.0 and 5.7) or its cume (avg of 426,000 for the two months) but it does a good job of doing what it's suppose to do of chipping away from WSNY.

Now, their Soft Rock 93.3 branding and formatting that a completely difference story (For the Record, I'm hoping they move 106.7 down the dial to 93.3 and WLZT goes to 106.7. But alas I can only dream and I just made the case for that not to happen, didn't I?)

There more but this enough for now.

 

[TANK1]

Hummm, if you are so plugged in maybe look at the number during the week and not the weekend.

 

[jharmon]

Congratulations to the Fan for a great PPM.
And with that sports talk programming.
Buckeyes are their best friends right now.
They should be printing money right about now.

 

[xmusicmatt]

Ofcourse as everyone has said in the past. PPM also hurts Urban type stations.. I've not seen WCKX that low in the ranks in a long time.

If I was Soft Rock 93.3 I would flip to Christmas any moment now and take advantage of that Christmas Cow that they do every year ... I would think Christmas is VERY PPM friendly

 

[TANK1]

Has anyone seen Xmas numbers in other markets - should be big.

 

[Nu_Roo_2]

-WLZT might be stronger than I hear from around here.

I have read the "93.3 is a waste of a big stick" threads and comments but I have taken a look at there numbers. For you all wishing for WTVN-FM, It not happening soon.

They have put a pretty decent numbers (3.2 and 3.6) and their cume is not that bad (avg around 305,000 for the two months) Now with Christmas coming they are about to goose the number at a very good time for them. Now, they are not anywhere near WSNY's Ratings (6.0 and 5.7) or its cume (avg of 426,000 for the two months) but it does a good job of doing what it's suppose to do of chipping away from WSNY.

Now, their Soft Rock 93.3 branding and formatting that a completely difference story (For the Record, I'm hoping they move 106.7 down the dial to 93.3 and WLZT goes to 106.7. But alas I can only dream and I just made the case for that not to happen, didn't I?)

93.3 is still being wasted, no question. It is by far the lowest-share big stick in October. No other big sticks even come close to doing that poorly -- even with their increase to 3.6, which is actually closer to what I had expected them to do in September, given rumors about the pre-currency numbers. (And yes, I realize this is just 6+.) Add the fact that it's providing a duplicative format in a market that is short on really good signals, and it is still a perplexing and stubborn, utter waste of that signal's potential.

They'll get the Christmas kiss -- maybe even bigger in PPM, but they'll no longer benefit from the "afterglow" that the diary always provided in Arbitrends (since they were 3-month rolling averages).

I agree that 106.7 should move down to 93.3, especially now when Gen-X can use a boost to help ensure the 0.4 points it dropped in October isn't the start of a trend. Gen-X is a "poster format" for CC nationally, and National Sr. VP Programming Jon Zellner's baby. You would think he and the company would want to prove that the format has legs in PPM, and Columbus is the only PPM market with this format! So why they wouldn't move it down to the far superior signal at 93.3 makes absolutely no sense to me....

And for the umpteenth time, CC could chip away at WSNY's demos -- probably a lot better than they're doing with AC-- by flipping to the ratings-topping format that is virtually everywhere except Columbus, and winning big -- namely WCBS-FM type Classic Hits. If 93.3's hurting Sunny much with the current strategy, it sure doesn't show from the ratings. Sunny's 5.7 is great. And yes, I know the chip-away strategy may have elements that go beyond ratings. But still, look at the facts. The fact that after what -- 7 years? -- they will not try anything but insipid AC formats on the signal is a travesty.

 

[Nu_Roo_2]

I agree that 106.7 should move down to 93.3, especially now when Gen-X can use a boost to help ensure the 0.4 points it dropped in October isn't the start of a trend.  Gen-X is a "poster format" for CC nationally, and National Sr. VP Programming Jon Zellner's baby.  You would think he and the company would want to prove that the format has legs in PPM, and Columbus is the only PPM market with this format!  So why they wouldn't move it down to the far superior signal at 93.3 makes absolutely no sense to me....

Adding to this thought, take a look at what I just ran across in today's Taylor On Radio-Info roundup of October PPM Ratings:

"WCGX, one of the new crop of “Gen X” 90s-based stations, goes 3.8-3.4 and ranks 13th."

This really gives a bad impression of how Gen-X is doing in Columbus via PPM because, not surprisingly, it doesn't explain that -- even for 6+ -- this is actually pretty good given 106.7's signal deficiency.  As I've mentioned before, I have begun to wonder whether the national -- and maybe even local -- CC honchos realize just how superior 93.3's signal is to 106.7's.  On paper, looking at coverage maps, you wouldn't expect 93.3 to do as well or better than 106.7 in, say, northern Franklin county, but it *does* -- bigtime.  Also, the coverage maps might suggest equal performance by 93.3 and 106.7 around the Dispatch tower, but again the reality is that it's no contest.  93.3's signal always  stays pristine, while 106.7's suffers varying degrees of interference miles from the Dispatch tower (varies some by day, of course).  One thing I can say is that CC engineers did a monumental job with 93.3 -- only to have it wasted for 7 years, except around Christmas.

Move Gen-X to 93.3 or, as second-best, change 93.3 to CBS-FM style Classic Hits.  As third best, change 93.3 to any other format that isn't already being done here (at all or on FM).

 

[lovejamminoldies]

The Fan kicked ass! I do miss Mix 97.1 but you can't argue with those numbers.
WNCI - BEST cume in years! Florentino and Cage have to be celebrating together. I bet Cage is beating City over at Power too.
Power - They need to fix it and fast. Worst book in years. Just last year, they were #1 in the city... now, not so much. They better drop the urban and get to playin' the hits or they will continue to suffer.
WLZT - If 933 sees a 3.1 or below, maybe they'll consider flipping it. Classic Hits though??? Not the best idea. I'd love CC to launch a rhythmic like they did in Detroit with having Channel 955 and The Beat in the same building.
Gen X - Music not as impressive as it was when it launched, it's not something to panic about just yet though.
Mix 1079 - Dropped again! I don't think their canned Hot AC format is working. Drop the crap and be more riskier! Also, drop Billy Bush! Geez!
Cool to see WHIZ FM from Zanesville in there! I listen to that sometimes here in Athens.

Well, that book was slightly interesting.

 

[battlefield]

I would have to agree that Columbus would be well-served with a station like CBS-FM... I think it is THE best radio station that carries on the traditions of great stations around the country like WABC, WLS, and even WCOL here in town. I think the Greatest Hits of All Time could do very well here in Columbus.

Speaking of WCOL... it really is a shame what has become of 1230. I wonder if it's still economical to pay the electric bill at their transmitter. I understand that AM is yesterday's news and that WYTS doesn't have the big power of WTVN, but there has to be something worthwhile that can be done with that station. You can't tell me that bringing back the WCOL calls and playing music from the WCOL heyday would do worse than they're currently performing.

I'm not telling anyone how to do their job... but there has to be something than can be done with 1230.

 

[lovejamminoldies]

CBS FM - possibly... I dunno, those classic hits formats really need promotion if they're going to work. It's one thing if you've existed in the market for years or are heritage like WGRR in Cinci, but to flip to a classic hits format these days is tough to work with. You have A LOT of heritage stations in Columbus. Although, Big 1065 is showing some light in Dayton.

 

[Nu_Roo_2]

CBS FM - possibly... I dunno, those classic hits formats really need promotion if they're going to work. It's one thing if you've existed in the market for years or are heritage like WGRR in Cinci, but to flip to a classic hits format these days is tough to work with. You have A LOT of heritage stations in Columbus. Although, Big 1065 is showing some light in Dayton.

It's hard to think of them off the top of my head, but I know numerous stations have flipped from non-oldies formats (including AC) to CBS-FM type Classic Hits and done very well, especially in PPM. One example that I can think of right now is WOCL Orlando, which flipped to Classic Hits in 2008 after 8 years as an alternative. And they would no doubt be doing even better if they didn't have non-traditional AC WMMO in the market playing so much of the same music. (For that matter, a WMMO-type format might be good for 93.3. It's light years away from the approach WLZT is currently using, or any other sound that's currently in Columbus -- especially on a big stick.)

 

[lovejamminoldies]

Mix 107.9 - PERFECT music mix for them would be WMJC in Long Island. Although, they are flipping to Gen X at 5pm today, their last played would be perfect against WNCI.

I bet their Gen X format they launch at 5 is going to sound better than the Gen X in Columbus too!

I'm interested to hear what Florentino has to say about Mix 1079 vs. WNCI

 

[Allfirdup]

I'm interested to hear what Florentino has to say about Mix 1079 vs. WNCI

Since he cant pick Mix 107.9 up in his office i'm sure he isn't real worried about what 107.9 is doing. but again i'm just guessing

 

[jakej]

Speaking of WCOL... it really is a shame what has become of 1230. I wonder if it's still economical to pay the electric bill at their transmitter. I understand that AM is yesterday's news and that WYTS doesn't have the big power of WTVN, but there has to be something worthwhile that can be done with that station. You can't tell me that bringing back the WCOL calls and playing music from the WCOL heyday would do worse than they're currently performing.

I'm not telling anyone how to do their job... but there has to be something than can be done with 1230.

WYTS's market share actually doubled in this latest set of numbers, making it the envy of all of the other stations here in town. (Granted, this doubling was from a 0.1 rating to a 0.2, but it's still very impressive. )

Best to just give up on Clear Channel's YTS and check out my YTS instead, battlefield. We spent some time and had some fun with Steppenwolf, the Seekers, Herman's Hermits, Jackie De Shannon, the Kinks, and many others last night -- ya shoulda been there!

 

[xmusicmatt]

Hey at least 1230 shows up in the ratings.. Where is WCRS-LP? Someone forget to get an PPM Encoder?

 

[lovejamminoldies]

LOL. True. Sure, I doubt Florentino is WORRIED, but I'm interested in what he thinks. Or TJ Holland for that matter.

 

[lovejamminoldies]

Oh, and for the record, the Long Island Gen X that just launched sounds much better than Gen X Radio 106-7

http://www.my94x.com/

 

[only1moore]

Power - They need to fix it and fast. Worst book in years. Just last year, they were #1 in the city... now, not so much. They better drop the urban and get to playin' the hits or they will continue to suffer.

Personally, one gets the feeling that WCKX might want to look at the other Rhythmics accross the US, like, say for example WNVZ/Norfolk, and see how its done.