OCT PPM

[jakej]

Hey at least 1230 shows up in the ratings.. Where is WCRS-LP? Someone forget to get an PPM Encoder?

The FCC only permits WCRS to be on the air five hours a day, which I suppose hurts its chances of having much of a ratings impact. And yeah, for all I know, there ain't no encoder; I'll ask somebody about that. Maybe we're 4.8 and we don't know it.

 

[xiradiodotcom]

Oh, and for the record, the Long Island Gen X that just launched sounds much better than Gen X Radio 106-7

http://www.my94x.com/

That's probably because it's not Clear Channel. Just a guess.

 

[battlefield]

WCRS a 4.8? Sure... especially when you're modulating at 20%.

 

[knowbetter]

Hey at least 1230 shows up in the ratings.. Where is WCRS-LP? Someone forget to get an PPM Encoder?

it's not installed yet..Arbitron did contact WCRX, and the equipment was scheduled to be installed, but it hasn't been done yet, due to a software problem with the call letters...

As far as I know, the locals have not screwed this one up...I don't think that WCRS has been directly involved, but it doesn't matter, as Arbitron would show both stations, and the schedule would be easily understood.

but, things could have happened, or altered that i don't know anything about....I'll check and get back to you.

 

[lovejamminoldies]

Power - They need to fix it and fast. Worst book in years. Just last year, they were #1 in the city... now, not so much. They better drop the urban and get to playin' the hits or they will continue to suffer.

Personally, one gets the feeling that WCKX might want to look at the other Rhythmics accross the US, like, say for example WNVZ/Norfolk, and see how its done.

WNVZ is a good example!

 

[xmusicmatt]

it's not installed yet..Arbitron did contact WCRX, and the equipment was scheduled to be installed, but it hasn't been done yet, due to a software problem with the call letters...

As far as I know, the locals have not screwed this one up...I don't think that WCRS has been directly involved, but it doesn't matter, as Arbitron would show both stations, and the schedule would be easily understood.

but, things could have happened, or altered that i don't know anything about....I'll check and get back to you.

Ok that makes sense.. I wasn't putting blame on WCRS.. It's just if a station isn't encoding they don't show up at all. What you say is logical. Hopefully they have it installed soon/working.

I love how PPM creates a level playing field for everyone. no more just filling in all slots with your favorite station..

 

[Florentino]

I'm interested to hear what Florentino has to say about Mix 1079 vs. WNCI

Mix is a good radio station, and they're doing what they can with an insurmountable disadvantage in signal, budget, and manpower.

No, we're not worried about them, but I can't even lie. I'm enjoying kicking the crap out of the station that my team and I built in January 2009.

 

[lovejamminoldies]

I'm interested to hear what Florentino has to say about Mix 1079 vs. WNCI

Mix is a good radio station, and they're doing what they can with an insurmountable disadvantage in signal, budget, and manpower.

No, we're not worried about them, but I can't even lie. I'm enjoying kicking the crap out of the station that my team and I built in January 2009.

Do you think Mix should drop the '80s?

 

[KevinFodor]

CBS FM - possibly... I dunno, those classic hits formats really need promotion if they're going to work. It's one thing if you've existed in the market for years or are heritage like WGRR in Cinci, but to flip to a classic hits format these days is tough to work with. You have A LOT of heritage stations in Columbus. Although, Big 1065 is showing some light in Dayton.

Some light, yes...but it's largely in demos you can't sell...and the station seems to be slowly skewing back to more 60's music...

 

[KevinFodor]

Hey at least 1230 shows up in the ratings.. Where is WCRS-LP? Someone forget to get an PPM Encoder?

The FCC only permits WCRS to be on the air five hours a day, which I suppose hurts its chances of having much of a ratings impact. And yeah, for all I know, there ain't no encoder; I'll ask somebody about that. Maybe we're 4.8 and we don't know it.

I would be surprised if any LP-FM has an Arbitron PPM encoder...but with the total PPM breakout, you can check to see when listeners tune in and listeners tune out. So yes, Jake...you could see what was happening during those 5 hours a day...but...you'd have to subscribe to Arbitron to find out.

 

[KevinFodor]

I would have to agree that Columbus would be well-served with a station like CBS-FM... I think it is THE best radio station that carries on the traditions of great stations around the country like WABC, WLS, and even WCOL here in town. I think the Greatest Hits of All Time could do very well here in Columbus.

Speaking of WCOL... it really is a shame what has become of 1230. I wonder if it's still economical to pay the electric bill at their transmitter. I understand that AM is yesterday's news and that WYTS doesn't have the big power of WTVN, but there has to be something worthwhile that can be done with that station. You can't tell me that bringing back the WCOL calls and playing music from the WCOL heyday would do worse than they're currently performing.

I'm not telling anyone how to do their job... but there has to be something than can be done with 1230.

I worked for WCOL-FM as an oldies station, and with WCOL-AM as Kool Gold. Sorry...but there's no music format, even oldies that will work on that station anymore.

50's music will get you an audience, maybe even a one share in the ratings...but no advertisers. (The listeners are too old...sorry.) Same for early 60's. The CBS-FM style of Classic Hits might work in Columbus, but not on AM. And the 1230 signal doesn't cover near enough ground anymore, especially at night.

And, sadly...I hate to truth you here...but playing back "the heyday" of WCOL-AM will reach largely only people over 50...mostly over 60 or more. Few will advertise on this type of station. And most people under 50...don't care a whit about the "Legendary 1230".

To succeed with the advertisers, you must be able to get 25-54, with the "tight target" of 35-54 adults, leaned female. Not enough women in this age group even bother to listen AM...and few men will put up with the static.

It hurts me to say these things...I have great respect for what WCOL was back then. But, its time has passed. Let it be.

Remember...Clear Channel tried it once. It didn't bring advertisers.

 

[Nu_Roo_2]

CBS FM - possibly... I dunno, those classic hits formats really need promotion if they're going to work. It's one thing if you've existed in the market for years or are heritage like WGRR in Cinci, but to flip to a classic hits format these days is tough to work with. You have A LOT of heritage stations in Columbus. Although, Big 1065 is showing some light in Dayton.

Some light, yes...but it's largely in demos you can't sell...and the station seems to be slowly skewing back to more 60's music...

I respect your expertise in the industry, but come on...ranking #2 or #3 in the market with a format that has a power ratio of .9 (at least per Miller Kaplan's latest report) does NOT equal sales problems.  If it does, you desperately need better salespeople.

And besides, Soft AC has the identical power ratio, so what is better for WLZT -- an anemic share coupled with a power ratio of .9 (their eternally-won't-give-it-up Soft AC) or a high share coupled with a power ratio of .9 (Classic Hits -- and still hurting Sunny)?

 

[gabigley1]

I worked for WCOL-FM as an oldies station, and with WCOL-AM as Kool Gold. Sorry...but there's no music format, even oldies that will work on that station anymore.

50's music will get you an audience, maybe even a one share in the ratings...but no advertisers. (The listeners are too old...sorry.) Same for early 60's. The CBS-FM style of Classic Hits might work in Columbus, but not on AM. And the 1230 signal doesn't cover near enough ground anymore, especially at night.

And, sadly...I hate to truth you here...but playing back "the heyday" of WCOL-AM will reach largely only people over 50...mostly over 60 or more. Few will advertise on this type of station. And most people under 50...don't care a whit about the "Legendary 1230".

To succeed with the advertisers, you must be able to get 25-54, with the "tight target" of 35-54 adults, leaned female. Not enough women in this age group even bother to listen AM...and few men will put up with the static.

It hurts me to say these things...I have great respect for what WCOL was back then. But, its time has passed. Let it be.

Remember...Clear Channel tried it once. It didn't bring advertisers.

Why not bring back another talk format on 1230 AM? Progressive Talk produced the best numbers on that station for at least a decade.
Do we really need three sports stations in Columbus?

 

[the marv]

I wonder how 1230 would do if they offered Radio Disney too us though I doubt Clear Channel would ever do something like that.

 

[Nu_Roo_2]

I wonder how 1230 would do if they offered Radio Disney too us though I doubt Clear Channel would ever do something like that.

These days Radio Disney has been pulling out of all but the top ten or twenty markets. They feel the net is sufficient for markets Columbus' size.

 

[xmusicmatt]

I wonder how 1230 would do if they offered Radio Disney too us though I doubt Clear Channel would ever do something like that.

These days Radio Disney has been pulling out of all but the top ten or twenty markets. They feel the net is sufficient for markets Columbus' size.

Yes but if Clear Channel wanted to Program Radio Disney on their station and have to be responsible for ad dollars etc.. I think Disney would go for it... Most of the markets the mouse is pulling out they owned the stations (or in the case of a few LMAed) if someone else owns the station ... they don't have no overhead.. Clear Channel would have to be the one who would handle ad dollars, paying the light bill etc..

 

[gabigley1]

Would a Spanish format work on 1230? They would have the best coverage of the Columbus metro area then any of the other three Spanish radio stations.

 

[Nu_Roo_2]

Would a Spanish format work on 1230? They would have the best coverage of the Columbus metro area then any of the other three Spanish radio stations.

Sounds like a viable idea, at least until someone with a better signal flips to Spanish.

 

[Nu_Roo_2]

I agree that 106.7 should move down to 93.3, especially now when Gen-X can use a boost to help ensure the 0.4 points it dropped in October isn't the start of a trend.  Gen-X is a "poster format" for CC nationally, and National Sr. VP Programming Jon Zellner's baby.  You would think he and the company would want to prove that the format has legs in PPM, and Columbus is the only PPM market with this format!  So why they wouldn't move it down to the far superior signal at 93.3 makes absolutely no sense to me....

I see now that CC has introduced Gen-X into another PPM market -- Seattle -- yet it's another rimshot!  Of course, that one's a C3.  With a far superior signal to 106.7's, 93.3 could and should be the national poster child for how well CC's Gen-X format can perform in PPM.

 

[xiradiodotcom]

I see now that CC has introduced Gen-X into another PPM market -- Seattle -- yet it's another rimshot! Of course, that one's a C3. With a far superior signal to 106.7's, 93.3 could and should be the national poster child for how well CC's Gen-X format can perform in PPM.

Since 93.3 is not changing any time soon, why not swap 106.7 and 105.7? The brew would do as well as it does now on 105.7, but I think Gen-X would benefit from the better 105.7 signal. Thoughts?