October 2015 Ratings.....

[secondchoice]

Every classic country station I've heard go back to at least the 70s. Only going to the early 90s would kill it.

There are a few "timeless" Country songs, but the majority has to be post 1980. 55 + demos have little of any value billing wise in this market. Anybody in a money demo was born in 1960 or latter*. 1960 (which will soon be out of the demo) plus 18 (post high school years) equals 1978. Unless its a "Classic" I personally would not play anything popular before 1980 in a rated market.

* Its the same thing with Classic Rock, you do not hear much 1960's and 1970's music except some Stones Hendrix, and Beatles.

 

[littlejohn]

It isn't so much that that demo has money, it does - lots of it. It's that that demo has already decided what to buy when, and consequently isn't swayed as much by advertising as younger demos are. Remember, the more emotional the buy, the better advertising works to influence it.

 

[davideduardo]

It isn't so much that that demo has money, it does - lots of it. It's that that demo has already decided what to buy when, and consequently isn't swayed as much by advertising as younger demos are. Remember, the more emotional the buy, the better advertising works to influence it.

Not only that... older consumers tend to be more resistant to advertising pitches, so they require more "impressions" of the same ad campaign to be convinced to try something different. That increases costs, sometimes beyond the profit on each sale.

 

[CTListener]

Not only that... older consumers tend to be more resistant to advertising pitches, so they require more "impressions" of the same ad campaign to be convinced to try something different. That increases costs, sometimes beyond the profit on each sale.

And some of us out-of-the-demo types have discovered that house-brand generics, in most cases, are just as good as the name brands, further diminishing our value to advertisers. We don't even stay loyal to one supermarket, since house-brand items are usually produced in the same place for multiple chains,