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October 2022 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
KBLX is 7th in 6+. Not bad for an Urban AC in a market that is about 6% black.
Country on KBAY is doing reasonably well in San Jose, though of course, it will take time before it reaches KRTY's levels, if it will.
If Soft AC is dying almost everywhere, it continues to have its place in the Bay Area.
KSOL has been so out of luck for a while, when it comes to 6+ ratings. A couple of decimals above a 1 share.
Country on KBAY is doing reasonably well in San Jose, though of course, it will take time before it reaches KRTY's levels, if it will.
If Soft AC is dying almost everywhere, it continues to have its place in the Bay Area.
KSOL has been so out of luck for a while, when it comes to 6+ ratings. A couple of decimals above a 1 share.
How does KMEL do so well in a market with a small black population
Because it's a rhythmic CHR, not an urban AC or hip-hop. Suburban whites listen to rhythmic CHRs, maybe even in numbers comparable or superior to urban Blacks. The format also appeals to Hispanics.
It's rhythmic and gets a good percentage of Hispanics.
They left out a station that is popular in the East Bay : KKDV 92.1. At least it used to be popular when it was formatted AC, because it could be played in the background at work, kind of like soft rock/pop in office environments.
Then it just switched to country. I don't know if the signal is strong enough to be heard in the city, but it comes in pretty clearly in my East Bay suburb. I like country music, but I'm not sure it's very popular in the suburbs here.
Maybe they don't have enough listeners to show up in the ratings. I think they are owned by Alpha Media.
KKDV is a simulcast with KBAY. They show up under KBAY.
Thanks, David ! That's why they have a country format now - that explains it.
Thats probably explains why stations like KQKS do well despite denver's demographics
Possible flip? It also competes against its own properties.
Take note KSOL is using both San Jose/San Francisco markets all in one book.
KSOL is a simulcast of two non-overlapping properties (KSOL and KSQL are given single line reporting because it is a 100% simulcast). It has a separate format from KBRG and from KVVF. In the last book, KSOL had a 1.9, KVVF had a 2.0 and KBRG had a 2.4
Rememember, among Spanish dominants, you have to multiply each share by about 8. That is because the market is about 25% Hispanic and Spanish dominants are about 48% of them. So KBRG had a 19 share in Spanish dominants... and this is how buyers look at Spanish language buys... sort of a "market in a market".
I am not detailing San Jose as it is just a part of the San Francisco MSA which is broken out separately.
That is interesting. I never thought of it that way. But of course it makes sense. It also explains somewhat how certain stations can survive in ways I would have never thought possible - especially some of the top-of-the-dial AM's that just keep chugging away year after year. What I'm wondering is how do the listeners of a certain ethnic group (Punjabi, Hmong, Russian, etc) learn about these stations in the first place? Strictly word-of-mouth?
Dave B.
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