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October 2022 PPM 6+ Mon-Sun, 6a-12mid
- Thread starter DMK
- Start date
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Mariners and Seahawks certainly benefitting sports radio in Seattle and the election helping KIRO-FM and KNWN. All of that hurting listening to music stations. Will continue through October book and then will change when the election is over, Mariners numbers come out and Xmas music arrives on at least three or four stations. Tis the season.
Wow how times have changed. I've been reading ratings for nearly 10 years now, and it seems KQMV was always at or near the top, now middle of the pack for several books in a row now. I suspect KIRO-AM's numbers will fall back to earth now that the Mariners are out. I'm not sure how that will impact KJR yet, but glad to see that they're finally showing decent numbers.
I'm not holding my breath than those here who bemoaned the move of KJR to 93.3FM as the biggest disaster since the Titanic will admit they were completely wrong.
Not that KJR, let alone any station sells on 6+ ratings, it's gaining traction that was predicted here would never happen.
So to those of you with the dire prediction: How's that crow sandwich tasting?
I don't believe that is an accurate statement. Who said it would remain in the ratings basement forever?
I'm glad the station is picking up steam, especially since I advocated for 93.3 to go Sports months before the move was actually made.
I still believe the 950 / 93.3 simulcast was broken up earlier than necessary, although you are likely right the negative consequences appear to be minimal.
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One of many examples from bobdavcav.(whatever): "I've said it before and I'll say it again, it wouldn't surprise me if KJR moves back to 950 in a couple years."
Bob Malakas said: "Should we expect a change at iHR Seattle Rich Moore - a track record of failure."
Well gee, Mark W. said: "Moving the AM station's programming to FM with zero lineup or content changes might not be the best idea." "However, the fact KIRO is wiping the floor clean with KJR-F in the ratings cannot be ignored. There seems to be a quality of programming issue with 93.3. Hopefully that gets fixed with time."
I could go on, but these are just a few examples, since you appear to have forgotten. Crow grilled or fried?
Here is the analysis of the demo numbers.
www.allaccess.com
Radio Industry News, New Music, Music Promotion, Radio Station Song Charts
All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
A bit of a shocker that KSWD is tied for #4 within 18-34, especially since KSWD was not known to be a 25-54 powerhouse. Not only that, but KSWD may actually be ahead of KRWM within 18-34, though the lead may be within the margin of error.Here is the analysis of the demo numbers.
Radio Industry News, New Music, Music Promotion, Radio Station Song Charts
All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
Crow is best eaten with bile sauce.
Nowhere in the post you quoted, Kelly A, did I suggest KJR-FM would be an eternal failure or that it would never gain traction. I've stated on multiple occasions that Sports is likely the best move, long term, for 93.3 FM.
710 still has a very big ratings lead, and yes, I do still believe there may be room for programming improvements at 93.3. I am not sure why you find that to be a controversial statement.
Did 93.3 improve its share more quickly than I anticipated? Yes. Is there room for further growth? You bet there is.
We will see what happens after 710 loses its baseball season boost.
710 still has a very big ratings lead, and yes, I do still believe there may be room for programming improvements at 93.3. I am not sure why you find that to be a controversial statement.
Did 93.3 improve its share more quickly than I anticipated? Yes. Is there room for further growth? You bet there is.
We will see what happens after 710 loses its baseball season boost.
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Never said any of the 6+ ratings-armchair-programming-experts said anything controversial, but merely pointed out that they were wrong in their predictions. Will anyone else own up to it? Nah!
Don't count on it becoming a 6+ juggernaut.
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Why would I own up to something I never said?
I already conceded the FM's numbers have rebounded more quickly off their initial low point than I anticipated. Maybe your reading comprehension needs help.
I will also concede I may be wrong about there being a quality of programming issue; need to see more ratings data before forming any final conclusion.
I already conceded the FM's numbers have rebounded more quickly off their initial low point than I anticipated. Maybe your reading comprehension needs help.
I will also concede I may be wrong about there being a quality of programming issue; need to see more ratings data before forming any final conclusion.
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This winter/spring will tell the true story. Mariners/Seahawks inflated all sports radio and the election has inflated spoken word a bit.
Xmas music will inflate the three or four stations that play it in Dec/Holiday books. In January/Feb/March/April/May you will see a more normal reflection of the market without playoff runs, election and Xmas music. Seahawks may be in it for the early part of winter but doesn't affect radio like daily baseball. My bet is KJR-FM will be okay at a two share and make money, KIRO-AM will drop back to the 3-4 share range and make money. Neither will be top 10 25-54 but that is okay. sports and spoken word are not ratings dependent, though it helps. KQMV is still top five in demo's that matter and will return to top three as will KISW and KJEB. Was a fun Mariners run and the Election has everyone's attention plus is making radio and TV a lot of money in political advertising. Not all bad.
Xmas music will inflate the three or four stations that play it in Dec/Holiday books. In January/Feb/March/April/May you will see a more normal reflection of the market without playoff runs, election and Xmas music. Seahawks may be in it for the early part of winter but doesn't affect radio like daily baseball. My bet is KJR-FM will be okay at a two share and make money, KIRO-AM will drop back to the 3-4 share range and make money. Neither will be top 10 25-54 but that is okay. sports and spoken word are not ratings dependent, though it helps. KQMV is still top five in demo's that matter and will return to top three as will KISW and KJEB. Was a fun Mariners run and the Election has everyone's attention plus is making radio and TV a lot of money in political advertising. Not all bad.
I’m indifferent about KJR-FM from a personal standpoint being outside of the market, but I will say I don’t think I’ve seen as much passionate debate from both opinions about a sports station on FM in any other market as Seattle and KJR. Heck, it even rivals rock in NYC discussions!
I will say it looks like it will pay off nicely for iHeart.
I will say it looks like it will pay off nicely for iHeart.
Assuming you'd still be clinging to the perceived usefulness of 6+ ratings as a value measure, it would still have no relevance to the real world. Also, January 6+ published ratings include holidays. Spoken word formats generally depressed during those months. So, by those skewed measures alone, it gets you off the hook. Nice try Bob.
He said January of 2024. That’ll include an entire year, not just the post holiday skews of this yea. Bob wins this argument. Congrats Bob. Kelly loses based on his admitted use of an assumption to predict how you’ll come to your conclusion. Milk and cookies for Bob.
oOoOoOohh! The Mariners had a good season this year. I’m going to quote Kelly here and use something he’s said before. “Fluke Book”. Hahahaha!!!
Yes, and this is where I mention that those of us who see weekly numbers from our PPM markets know that there are huge wobbles up and down each week, even for stations that are relatively stable from month to month. That's why advertisers tend to look at 4, 6, 8 month rolling averages and not just one book.What’s the 8 month average on KJR?
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