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October 2023 PPMs

A

atthestars

Nothing too shocking this month. WIP surges with Phillies playoffs and a good Eagles team. Most everyone else takes a step backward with WIP's jump. (Worth noting, WIP's STREAM had a bigger share than WPEN total).

Nice to see WDAS-FM back at the top of the pile!
 
Comes are always interesting. 864K for WIP (just on air), 219K for WPEN. Ouchies. A good number of stations out-cumed WDAS. Nothing surprising, just amusing. WIP's stream nearly outdid the screech...er, talk station in town on cume.
 
Covering the survey period from Thu. 9/14/2023 thru Wed. 10/11/2023, age 6+ overall:
radioinsight.com

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
OR RadioOnline Philadelphia Oct. 2023 Ratings
OR https://www.urbaninsite.com/wp-content/uploads/2023/10/PHILADELPHIA-1.htm

Top 5+ demo rankings analysis will be available on Tue. 10/31/2023.
 
WBEB ratings are going to skyrocket really soon. And with WJBR off the air It could get over a 20 share. (If wilmington listening is included?
 
Miguelito said:
Dude, no.
Click to expand...
Rare me siding with Cass, but while slim, I DO think it could be a possibility. Didn't WBEB crack a 17 share one year in the Holiday book?

EDIT: They peaked at an 18.9 in 2019 and hit a 16.8 last year. 20 is a stretch, but not entirely out of the realm of possibilities.
 
18.6 back in 2019. But they also haven’t matched that or really been in that neighborhood. No question they’ve done well, but not that well.

Part of the challenge is they’re starting from a lower base. Of course, Christmas fanatics come back once it starts. But your foundation is lower and the presentation of the Christmas format (ok, the whole format, but let’s talk Christmas) has also been less impressive in recent years under Audacy.

Take the slivers of people migrating to whatever streaming option they prefer, couple it with the station’s general “meh” middle of the pack performance overall, and a 20 feels like pie-in-the-sky dreaming.
 
Top 5+ demo rankings analysis by Reasearch Director Inc.:

Radio Ratings Roundup, October 2023, Part II | Research Director, Inc.

Do you realize this is effectively the penultimate survey of 2023? Sure, there are still three books to go before we turn the corner but let’s be r
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WMMR 2. WIP (up from #7) 3T. WUSL 3T. WDAS 5. WXTU 6. WBEN 9. WMGK (down from #5T)
18-34: 1. WXTU (up from #4) 2. WBEB (up from #7) 3. WUSL 4. WMMR (down from #1T) 5. WDAS
_______ 6T. WBEN (down from #1T) 6T. WIP 8. WMGK (down from #1T)
18-49: 1. WMMR 2T. WIP (up from #9) 2T. WXTU 4. WUSL 5T. WBEN 5T. WDAS
 
Every station has competition. Listeners are not monolithic, they don't (typically) lock into one station or source of content and never move. The competition is for the ears that are your actual product. You compete with streaming, satellite and the like. You compete with other stations that overlap with your audience. It is not merely the format being used to reach the audience.
 
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