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October Book

R

radioguy123

No real surprises at least in the 6+ numbers seems Kmps is continuing its return as the top country station. kplz, Kmps, Kbks are your leaders. 25-54 it is Jack, kplz and kmps.
kzok mornings down a bit but rivers was still on for much of the sept/oct timeframe of this book. I understand the last two weeks were terrible for kzok but the first two with rivers in place were very strong. kind of expected that.

kvi move surprises me a little. In october book the station was 28th place and ktth was 25th. Conservative talk may not work here. KCIS also does that format too and some others. Question is Will personalities, oldies,news the old full service radio station still work AM? guess looking at kvi's ratings especially 25-54 Fisher had nothing to lose. You got to admire them for trying something different and not just turning on a satellite oldies format. Would have been cheaper.
 
I-91 (KVTI) threw away any illusion of an audience. I hope NWPR is happy. I suppose it saves them some cash for feeding their W. Washington translators. ::)

Radio-Info already updated KVI-A's station info to read as "oldies."
 
I'm sure KVI will not be running actual live talent much if any, Nexgen will be working very very hard!

I am curious if anyone with access to the depth of the numbers can tell us how KUOW did during their two week beg-a-thon. wondering minds want to know.
 
notalent said:
I'm sure KVI will not be running actual live talent much if any, Nexgen will be working very very hard!

I am curious if anyone with access to the depth of the numbers can tell us how KUOW did during their two week beg-a-thon. wondering minds want to know.
Click to expand...

I thought somebody posted the press clip and it said that KVI was going to be running local market talent or was that somebodies wish list?
 
Next question. Where on the dial in the Sea/Tac/Everett market, should one so desire, find Suits, Laura Ingraham, Sean Hannity, and Mark Levin in the coming days/weeks?
 
I only saw 25-54 afternoons but as I remember kisw was number one, jack number two and kplz was number three. I wonder if ktth will pick up any of the aforementioned talent, it might help them.

25-54 kvi was in 28th place with less than a one share which explains theformat flip but ktth was right next to them in 26th place with just barely over a one share. If you combine both shares of kvi and ktth they both would finish 21st. Guess seattle really is a liberal market. KUOW really owns the talk arena in Seattle usually finishing in the top ten and mornings in the top five. Got to think kvi might have a shot at improving from 28th place and under a one share with live and local djs and oldies, even if it is on am. Can't do much worse.

I remember Rockinger and Christopher from KBSG. Was hanson at KBSG as well? Seems they are re-creating the station, which seems strange since Bonneville didn't think it was a format with a future.
 
Hanson was on KJR-FM and a number of other stations over the years. It was interesting when Bonneville did drop the format. However, in the final days, there were never really true to being an oldies station (remember B97.3??). Pure oldies stations have performed very well in PPM....so we'll see.
 
The problem is our definition of oldies. At 65, my definition is much different than my children's. If a radio station stays with the same music library, it's audience will keep growing older. Older people don't adapt well.

It is, however, good to have an operator thinking out of the box.
 
Bill Wolfenbarger said:
The problem is our definition of oldies. At 65, my definition is much different than my children's. If a radio station stays with the same music library, it's audience will keep growing older. Older people don't adapt well.

It is, however, good to have an operator thinking out of the box.
Click to expand...

That's a good point Bill.. Many stations abandoned or switched from what we've called "oldies", to "classic hits" over the years. The reason is because of the generational/demographic split. The traditional oldies listener who prefers music from the 50's or early 60's is now over 65 and frequently switched stations if a song past 1970 comes on. Not to offend, but the 60 plus crowd isn't exactly a sought-after demographic for advertisers or agencies, nor participate in ratings, whether in call outs nor PPM. So what's in it for a station owner to pursue that demographic? As many have discovered, not much. Even KBSG found itself at that demographic fork in the road. Does one continue serving a 50's-60's demo with a decreasing listener base, or migrate up in time knowing the risk of losing your base? Killing oldies on a full market FM signal was probably the correct decision.

As someone else pointed out, KVI has nothing to lose. Even if they manage to round-up to a 1 share 6+ and keep expenses low, it would buy them some time while they either consider their options of selling off the property, or the eventual demise of the station entirely. In this case going oldies is the radio equivalent of a tourniquet on a gaping wound before the patient completely bleeds-out.

It will be interesting to see if they spend any promo money on this turkey. Either way, I don't envy owners of AM stations.
 
Guru,
You more than anyone on this board should know how the Fisher board felt about the Hot Talk Format.
I have no idea, but would guess that advertisers (agency's) had a
tough time telling business's they needed to be on the polarizing KVI no mater how big the numbers were.

Bottom line, the Oldies format will be a easier sell for a local sales rep which I'm sure Fisher has plenty of.
 
I find it funny that the station is pronounced dead by some on this board and it isn't even on the air! I, for one, am glad someone is taking a risk with an AM station. Putting local music and personalities back on the air. Seems all FM stations in town are doing are taking personalities off the air these days. Certainly got to be an easier sell to car dealers and those who want local talent doing their spots. Two ways to win with this experiment on AM, as dunno points out. You might get better ratings and even if the ratings don't improve you might get better sales. Second factor may be the biggest reason for the kvi flip. Before pronouncing it dead I am at least going to listen on monday.
 
dunno said:
Guru,
You more than anyone on this board should know how the Fisher board felt about the Hot Talk Format.
I have no idea, but would guess that advertisers (agency's) had a
tough time telling business's they needed to be on the polarizing KVI no mater how big the numbers were.

Bottom line, the Oldies format will be a easier sell for a local sales rep which I'm sure Fisher has plenty of.
Click to expand...

I've been on various boards of directors, most never had any input on a radio station format, so no I wouldn't know what KVI's parent company or board in particular is thinking, or even if they care. Most boards are mainly focused on the overall financial performance of the corporation. Now if there was an offer to sell KVI, then I imagine it goes before the board for a decision.

As I said in a previous point.. I can care less if KVI changes to oldies, but I think the one thing we can all agree on is that doing so is mainly an attempt to slow the sinking of an AM leaky boat. AM radio everywhere is in this mode, maybe not changing formats, but trying to figure out what to do with once great properties, now becoming an irrelevant form of media. As someone else pointed out, maybe if KVI can manage to squeak out a 1 share (how sad is that?) and cash-flow positive by keeping expenses low, it will buy the parent company some time to figure out what to do with it.

All the romantic chatter about turning AM stations into some form of radio sandbox for garage bands, etc., is beyond silly. Bill made an excellent offer to those of you who feel you can do better. I submit you should take him up on a generous offer, pool your money together, and show us all how it's done. Who knows, maybe you'll be wildly successful and people like me envious. Okay, now that is fantasy land, I apologize.
 
notalent said:
Just how does one "keep the expenses low" with "top notch local talent?"

It's called Voice Tracking my friends.
Click to expand...

Shhhh! Don't remind this group that voice tracking still exists.. Soon the rants will start up with evil corporate radio and their voice tracking of KVI! ::)
 
TVradioguru said:
notalent said:
Just how does one "keep the expenses low" with "top notch local talent?"

It's called Voice Tracking my friends.
Click to expand...

Shhhh! Don't remind this group that voice tracking still exists.. Soon the rants will start up with evil corporate radio and their voice tracking of KVI! ::)
Click to expand...

KIXI is voicetracked. Why should KVI be any surprise?
 
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