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October Chicago Radio Ratings

radioman148 said:
WMVP's ratings keep dropping, but I guess they bill well enough.
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Maybe. The main thing is they give ESPN a radio presence in Chicago, and it drives people to ESPNChicago.com. Those are good for Disney. They have Good Karma operating the station, and sometimes these are good deals. Cumulus had a similar deal in Dallas, and they just walked away. The share for KESN is about the same as WMVP.
 
TheBigA said:
Maybe. The main thing is they give ESPN a radio presence in Chicago, and it drives people to ESPNChicago.com. Those are good for Disney. They have Good Karma operating the station, and sometimes these are good deals. Cumulus had a similar deal in Dallas, and they just walked away. The share for KESN is about the same as WMVP.
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Good points--thanks.
 
TheBigA said:
As predicted, WCHI debuts at #9 in both 25-54 and 18-49. Somebody's listening. An improvement from country.
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That's higher than the 10th to 11th I anticipated.
 
Re:

95.5's good fortune won't last. By January, their rank in 18-49 and 25-54 will be much lower. We'll see if my prediction comes true.

I will certainly concede that their debut produced stronger numbers than I expected.
 
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