October PPM Ratings for San Diego

[david]

Wow! The Padres hit a home run for KWFN

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 - Hispanic: 973,400 Average Quarter Hour Share

radioinsight.com

San Diego is very good right now for Audacy, which has the top 2 stations in town (KXSN is #2). The company just emerged from bankruptcy a month ago, and thus can really benefit from a strong market like San Diego. Its KYXY and KSON also place near the bottom rungs of the market's top 10 stations.

Nice to see the reformulated 91X finally exert some ratings strength. I like seeing locally owned and locally formatted stations do well. The far more generic format rival KBZT continues to hover in the mid-2s. Happy to have them both in town, but I root for our heritage modern rocker.

Shame to see the flamethrower 760 AM with such a low cume of just 48,800. KWFN's success surely is hurting KGB (still KFMB to me). I think iHeart should think of something stronger for that huge signal. They just launched a hybrid sports and talk format on KNEW 960 in San Francisco. Could a hybrid approach work here for 760? Their 1360 is already heavy conservative talk, so 760 could become much more mainstream talk. Kind of like POTUS 124 on SiriusXM. Thoughts?

 

[rparky54]

News/Talk stations KPBS & KOGO down probably because people are sick to death of the election. Sunny & KGB down. Big FM and 91 X up.

 

[KilowattKat]

Impressive! When was the last time 91X had ratings this high? More than 15 years at least.. .Calling Huff, the one who can answer that.

Note that KLSD The Patriot is up to a 0.8, which might explain where those former KOGO listeners went.

Could be time for KBZT to flip.

 

[Huff]

When was the last time 91X had ratings this high? More than 15 years at least.. .

3.7 is the largest share XETRA-FM has had in the PPM era, it also hit a 3.7 twice in 2014 as well as once in 2012 and once in 2011.

 

[KilowattKat]

Wow! The Padres hit a home run for KWFN

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,842,100 Black: 155,800 - Hispanic: 973,400 Average Quarter Hour Share

radioinsight.com

San Diego is very good right now for Audacy, which has the top 2 stations in town (KXSN is #2). The company just emerged from bankruptcy a month ago, and thus can really benefit from a strong market like San Diego. Its KYXY and KSON also place near the bottom rungs of the market's top 10 stations.

Nice to see the reformulated 91X finally exert some ratings strength. I like seeing locally owned and locally formatted stations do well. The far more generic format rival KBZT continues to hover in the mid-2s. Happy to have them both in town, but I root for our heritage modern rocker.

Shame to see the flamethrower 760 AM with such a low cume of just 48,800. KWFN's success surely is hurting KGB (still KFMB to me). I think iHeart should think of something stronger for that huge signal. They just launched a hybrid sports and talk format on KNEW 960 in San Francisco. Could a hybrid approach work here for 760? Their 1360 is already heavy conservative talk, so 760 could become much more mainstream talk. Kind of like POTUS 124 on SiriusXM. Thoughts?

I don't think iHeart is ready to give up on Sports, and leave KWFN as the only one with the format in a major market like San Diego. There is room for 2, they just need to find something compelling that would lure listeners away from The Fan. What that would be, I have no idea That is going to be a very tough thing to do, with no Padres or FM signal.

 

[Signal Geek]

Shame to see the flamethrower 760 AM with such a low cume of just 48,800. KWFN's success surely is hurting KGB (still KFMB to me). I think iHeart should think of something stronger for that huge signal.

At 5kw, AM 760 has a good signal. But it's not a flamethrower in the daytime. However, at night they go up to 50kw. One of the very few AM's to *increase* power at night.