The Atlanta radio shuffle from Labor Day weekend shows Power 96.1 up 3.7 to 4.3, while crosstown CHR Q100 down 5.4 to 4.5 and Rythmic Wild 105.7 down 3.1 to 2.5. Rock 100.5 WNNX steady at 2.1. AAA Dave-FM down 2.5 to 1.9 as it went jockless in anticipation of flip to Sports. All News 106.7 WYAY shows growth from 1.3 to 1.5. 640 WGST down 1.3 to 1.0 as flip to Spanish Sports took place.
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October PPMs - Power 96.1 continues strong surge
- Thread starter RadioFreak69
- Start date
V-103 has its worst book in a while, while WSB-A surges. Probably some excitement over at Digital White Columns. When did Rush come over? I wonder how much Rush has helped WSB.
Speaking of another kind of Rush, River (best book in a while) seems to be benefiting from Rock's move away from softer classic as Rock goes harder and newer to pick up old Project listeners. How do they each look in men 18+ and 25+?
Anyone have any info on how the two Cumulus translators (Bone and Q100 20) are doing?
Power 96, Star, and Q100 are all neck-and-neck 6+. How are they each doing in their demo?
Wild drops from a 3.7 (not a 3.1) to a 2.5. Will we be hearing sleigh bells soon?
Speaking of another kind of Rush, River (best book in a while) seems to be benefiting from Rock's move away from softer classic as Rock goes harder and newer to pick up old Project listeners. How do they each look in men 18+ and 25+?
Anyone have any info on how the two Cumulus translators (Bone and Q100 20) are doing?
Power 96, Star, and Q100 are all neck-and-neck 6+. How are they each doing in their demo?
Wild drops from a 3.7 (not a 3.1) to a 2.5. Will we be hearing sleigh bells soon?
Power 96-1's numbers are impressive, but I'm planning to wait a few months before forming an opinion. The Bull's numbers were sky-high in its first book because of all the sampling people did. Like Power, The Bull ran a ton of TV at the start. Then the numbers fell back down. The young demos move very quickly. This will be interesting to watch. But I agree with those who predict a change at Wild.
lots of changes took place at the tail end of the PPM Month. thanks to a buddy at an agency, here's a little insight and I'm sure Rodney will have more as he always does.
WSB's ratings are up 25% (25-54) overall and 50% in the 12-3 slot when looking at pre and post changes that occurred on OCT 1st. Both Power and WIld did very well in their younger targets, with Q ranking 3rd, Power 4th and Wild 5th, V and Hot 1-2.
Art
WSB's ratings are up 25% (25-54) overall and 50% in the 12-3 slot when looking at pre and post changes that occurred on OCT 1st. Both Power and WIld did very well in their younger targets, with Q ranking 3rd, Power 4th and Wild 5th, V and Hot 1-2.
Art
WOW!
Amazing what happens when a CHR is put on a FULL-POWER signal, gets sufficient promotion, and is programmed with some sense from the get go! They are finally serious about getting this right and making it successful for a change.
Amazing what happens when a CHR is put on a FULL-POWER signal, gets sufficient promotion, and is programmed with some sense from the get go! They are finally serious about getting this right and making it successful for a change.
RadioFreak69 said:
Wild is actually down from 3.7 to 2.5 - can't tell if Power's new listeners are coming from Q100 or Wild...
Overall, Clear Channel's CHR numbers are still down 0.6 (since Wild took such a ridiculous tumble) - Here's a good idea - flip Wild to Alternative!!
I wonder if Cumulus will look at these ratings and drop some of the Hot AC tracks, boost the energy of their imaging, or start adding new stuff earlier - or maybe they'll wait and see if Power's boost is mostly from listeners switching over from Wild
I'm kind of confused by these numbers - Wild drops 1.2 and Q100 drops 0.9, but Power only rises 0.6, with no rises at all for Star or B98.5 - it's like a huge chunk of CHR/HAC listeners just stopped listening to the radio
Power is top 10 in the 6+ books!?! I thought those angry Facebook posters said it was gonna fail!
atlantaboy said:
Speaking of that, I wonder what Cumulus stations do in other cities with competing chr's that beat them. Do they actually tweak to steal or keep listeners from drifting off or do they just sit there and let their competition win as long as they themselves aren't doing too poorly? I'm guessing if Q100 can shift to sound a little similar to Star 94 as an attempt to keep them down, then they may also shift more towards Power to fight them. But then again, there are two other things I could consider in my hypothesis;
(1) If Q100's goal is to steal from Star 94's audience, then maybe Power 96.1's audience or many of the people who go that way aren't as important to Q100 as Star 94's audience, therefore leaving Q100 and Star 94 to continue their direct battle as Power 96.1 remains a "secondary threat" to Q. And
(2) I notice that when I look at LA's chr battle, KIIS is on top with rhythmic KPWR doing ok and KBIG also in the top numbers. Then go lower into the ratings chart and there are the rest of their chr's. However, despite the fact the other chr's seem to have not much of a reason to exist in comparison to the top 3, they seem to continuously "linger around" with their low ratings without making any efforts to bring down the top rated chrs. So it is possible that Q100 may not care too much if Power tops them - as long as they themselves aren't necessarily doing poorly. I mean... if a few chr's in LA can sit at the bottom of the ratings and continue to exist as if nothing is wrong, then Q100 becoming second place to Power 96.1 while still earning a 4 or 5 share shouldn't be too devastating.
Just a thought / hypothesis.
So, with that being said
KDM 7000 said:
If Wild hadn't plummeted in ratings, I would say that'd be true - but I'm not sure there's any solid evidence right now that Q lost listeners to Power, since Wild's plummet is twice as much as Power's rise
The Q100 [email protected] translator didn't even show up in ratings - I really wish they'd at least flip it back to Alternative, especially since it's completely unnecessary
atlantaboy said:
But I am! ;D And in the court of law, if one person says they are not sure about something and the other person says they are, the other person wins the case by default since the unsure person has no case!
WiLD might not have dropped so hard in the ratings if CC hadn't yanked their jocks and driven their listeners to 96.1 . . . . . seems like they may have a plan for 105.7/96.7 that involves something else, eh?atlantaboy said:
Kilbasa123 said:
Was thinking the same thing. They produce Power 96.1 then flip WiLD to full CHR/Rhythmic. Nothing like driving WiLD listeners to Power by increasing rhythmic crossover hip hop hits on WiLD then making Power sound somewhat similar to how WiLD sounded before they shifted away from Mainstream Pop back to full CHR/Rhythmic.
Also want to point out that I don't see 98.9 The Bone even showing up in the ratings...
(SUBTLE HINT) Flip it back to Alternative!!
(SUBTLE HINT) Flip it back to Alternative!!
Cumulus doesn't subscribe their Atlanta translators, so as soon as it went subscriber only, they weren't showing the last few books of Journey and 99x. So the Bone wouldn't show up if it was pulling a 2 share or the 0.2 it was getting as 99x. Unless you have information that I don't have, it's anyone's guess how Bone or Q100 20 are doing.atlantaboy said:
just an fyi to all the posters declaring Wild is dead or has tanked etc etc, the fact is the station ranked 5th among 18-34 year olds in OCT just behind Power which was 4th. It was 3rd among Women in that demo ahead of Power. CC may turn the lights off, flip to XMas in advance of a format change, but 6+ numbers rarely tell the true story of a station's performance in its target.
The Bone BTW was 23rd in the market among adults 25 to 54, the 20/20 hd channel ranked in the mid 20's as well among younger adults.
art
The Bone BTW was 23rd in the market among adults 25 to 54, the 20/20 hd channel ranked in the mid 20's as well among younger adults.
art
artiemad said:
What's the use of being 5th place, though, if your actual time spent listening/number of listeners is that low? There's no way advertisers would be dumb enough to simply look at a station's rank, and not consider the actual number of people listening - would they?
BTW either AllAccess or Radio Online has a misprint in terms of how much Wild has fallen - AllAccess says the drop was 1.2, while Radio Online says it was only 0.6
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