OCTOBER RATINGS

[luckros]

WHAT DO YALL THINK OF OCTOBER'S RATINGS??

 

[kirby]

How is it that MIX is 19th in share, but 5th in Cume? How exactly does that work?

 

[KFodor]

It means they have loyal listeners who listen to them for a long time (share)...just not a lot of them (cume).

 

[Ryan Williams]

It means they have loyal listeners who listen to them for a long time (share)...just not a lot of them (cume).

Actually, you have that backwards.

 

[Mediafrog+]

Lame duck Praise 92.1 had a nice increase in rating, although cume is poor. That loyal audience is going to be mad as hornets, if they aren't already, with the impending format change.

Both 610 and 790 showing real improvement. KHMX is falling into irrelevance. SportsRadio 96.5 in the future? KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

The new Cumulus leadership should stick a fork in KHJK. Would the Urban Gospel format work on 103.7 ?

 

[salemjedi54]

Lame duck Praise 92.1 had a nice increase in rating, although cume is poor. That loyal audience is going to be mad as hornets, if they aren't already, with the impending format change.

Both 610 and 790 showing real improvement. KHMX is falling into irrelevance. SportsRadio 96.5 in the future? KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

The new Cumulus leadership should stick a fork in KHJK. Would the Urban Gospel format work on 103.7 ?

They have some experience with the format. Any idea where Yolanda Adams is going to do her syndicated morning show?

 

[mr.ric]

KBXX is sitting at a very nice 1st place with a 7.3 share and a high cume and some of you say there is no room for a 2nd urban?????

If that doesn't sound backwards, i dont know what does.

 

[sdh483]

Lame duck Praise 92.1 had a nice increase in rating, although cume is poor. That loyal audience is going to be mad as hornets, if they aren't already, with the impending format change.

Both 610 and 790 showing real improvement. KHMX is falling into irrelevance. SportsRadio 96.5 in the future? KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

The new Cumulus leadership should stick a fork in KHJK. Would the Urban Gospel format work on 103.7 ?

We dont' need a second FM sports station.

 

[Rad10]

KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

You are good at stating the obvious, what is the solution to kgows problem? how do you fix it?

 

[Ryan Williams]

You are good at stating the obvious, what is the solution to kgows problem? how do you fix it?

With that signal, it probably isn't fixable.

 

[Mediafrog+]

You are good at stating the obvious, what is the solution to kgows problem? how do you fix it?

With that signal, it probably isn't fixable.

The KGOW signal is fine in south and southwest Houston, where there are various large Asian populations. Targeting those audiences would be my suggestion.

But, to a great extent, the station's problems are a reflection of the general demise of AM radio, which is a technological dinosaur and aesthetic mess. Another good argument for expanding FM down to 76 MHz and moving many AM broadcasters there.

 

[Rad10]

You are good at stating the obvious, what is the solution to kgows problem? how do you fix it?

With that signal, it probably isn't fixable.

You say that as if you just can't hear it at all in Houston. The signal is much better and much more stable than in the past years. It doesn't go North/Northwest very well, but it's not totally unlistenable. Many of the problem is previous perception. A lot of the problems are worked out and the content is better. I don't get why the numbers just never get better.

 

[Drucifer]

WHAT DO YALL THINK OF OCTOBER'S RATINGS??

KTRH-AM 3.0 565,000 2.7 569,900 2.6 536,500 Talk Clear Channel

The demise of the once mighty KTRH continues and as I suspected it has less to do with "baseball" than it does AM radio's saturation of right-wing fanatical talk.

 

[Rad10]

WHAT DO YALL THINK OF OCTOBER'S RATINGS??

KTRH-AM 3.0 565,000 2.7 569,900 2.6 536,500 Talk Clear Channel

The demise of the once mighty KTRH continues and as I suspected it has less to do with "baseball" than it does AM radio's saturation of right-wing fanatical talk.

You are correct there! I can't even listen to news there anymore. All they have is right wing crap talk 24/7. I don't want to hear left or right, i want to hear news and traffic sometimes.

 

[stan]

Lame duck Praise 92.1 had a nice increase in rating, although cume is poor. That loyal audience is going to be mad as hornets, if they aren't already, with the impending format change.

Both 610 and 790 showing real improvement. KHMX is falling into irrelevance. SportsRadio 96.5 in the future? KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

The new Cumulus leadership should stick a fork in KHJK. Would the Urban Gospel format work on 103.7 ?

97.5 gets dumped before KHJK. At least KHJK is something different than the same 100 songs Cox plays on The Eagle or CC does on the Arrow. When 96.5 has sports, 97.5 goes back to Beaumont. Country, anyone?

 

[sdh483]

Lame duck Praise 92.1 had a nice increase in rating, although cume is poor. That loyal audience is going to be mad as hornets, if they aren't already, with the impending format change.

Both 610 and 790 showing real improvement. KHMX is falling into irrelevance. SportsRadio 96.5 in the future? KGOW is road kill. If it wasn't the YSR flagship we'd be hearing brokered ethnic on 1560.

The new Cumulus leadership should stick a fork in KHJK. Would the Urban Gospel format work on 103.7 ?

97.5 gets dumped before KHJK. At least KHJK is something different than the same 100 songs Cox plays on The Eagle or CC does on the Arrow. When 96.5 has sports, 97.5 goes back to Beaumont. Country, anyone?

Agreed, Cumulus won't touch KHJK. It's a nice alternative from what's offered on Houston radio.

 

[radiogooroo]

KTRH-AM 3.0 565,000 2.7 569,900 2.6 536,500 Talk Clear Channel

The demise of the once mighty KTRH continues and as I suspected it has less to do with "baseball" than it does AM radio's saturation of right-wing fanatical talk.

Two words: Panel change.

There are obviously different people carrying the PPM devices now than there were last time around. The urban moved up by quite a bit. The predominantly caucasian formats moved down. Box up, Magic up, Praise up. KODA down, KILT down, 93Q down, KRBE down while the slightly more rhythmic skewing Hot stays flat in AQH share with an increase in cume.

Given Hot's cume increase without a corresponding increase in share, I suspect it found more PPM devices as the punch out station for The Box when they were in stopsets. The listeners came, but didn't stick around very long.

 

[davideduardo]

Two words: Panel change.

There are obviously different people carrying the PPM devices now than there were last time around. The urban moved up by quite a bit. The predominantly caucasian formats moved down. Box up, Magic up, Praise up. KODA down, KILT down, 93Q down, KRBE down while the slightly more rhythmic skewing Hot stays flat in AQH share with an increase in cume.

Panel changes happen pretty much every day, and about 8% a month give or take. But one thing is constant... the percentage of Black panelists or Hispanic panelists or non-Hispanic white / Other panelists is always in proportion to the population.

What does change each October is the population base, with the Claritas 2011 estimates being implemented with this book. So, if there was a change in ethnic balance in the market, even if panelists don't immediately change, the weighting will reflect the new population and future recruiting will be adjusted.

The Box gets a fair amount of Hispanic listening; Majic does not. Checking the composition of The Box might reveal some changes, too.

Also consider that this is the first full book after summer vacations, and there tend to be some natural changes due to this factor.

 

[HoustonListener]

what about how KILT caught up with KKBQ again?

 

[Kavalon]

You are good at stating the obvious, what is the solution to kgows problem? how do you fix it?

With that signal, it probably isn't fixable.

You say that as if you just can't hear it at all in Houston. The signal is much better and much more stable than in the past years. It doesn't go North/Northwest very well, but it's not totally unlistenable. Many of the problem is previous perception. A lot of the problems are worked out and the content is better. I don't get why the numbers just never get better.

I was a huge fan of KGOW until they went national. Then all their charm vanished in a flash and now I never listen to them at all.