I think you folks will like and respect Crista as an operator. While I am not personally a Christian, I can certainly see the intelligence of how they do things, and assume the same for Austin. Rarely do you hear industry carping in the Seattle market about these folks. I am smack dab in the middle of their 3 signals. Class C KCMS "Christian Music Station" will likely be very similar to your Spirit...it's called Spirit as well. The also run a lower power AM- KCIS "Christian Information Station" and Class C KWPZ "Praise 106.5" near the Canadian border. "Spirit" is verrrry light on the touch as far as message goes...yes, it is Contemporary Christian musically but you don't hear a ton of Bible talk at all. They position it as a safe place to have the whole family listen. ANd they do very well in the ratings, especially when you consider how relatively godless Seattle is. "Praise" serves Vancouver BC and a more rural part of Washington state and lays the words down quite a bit heavier. I suspect TX already has plenty of this type of station. KCIS is Bible thumpin' talk, and frankly gets about a .1- but probably serves the purpose of showing that Christa isn't too liberal. Besides, it's a suburban AM signal, so no great loss.
One thing these guys can get away with, that very few others can, is to play both sides of the aisle when it comes to money making. Crista is non-profit, but the stations do very well. They run ads just like anyone else, though screened for content. At the same time, when they moved the Spirit transmitter they raised the funds from their listeners. Try THAT, Clear Channel!
In the end, what you are going to get is something that sounds like a very well run AC station (with different artists), and a station that does a lot of community involvement on mainly the secular level.
