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OH MAMMA MIA, PRO-FM REALLY DID PLAY ABBA

If you notice though the guy doesn't actually say anything. It's all style over substance but in this case you remember the style. Naturally it's 70's top 40 radio. I'm willing to bet he cracked the mic going into every song and into every stopset with jingles on the quarter hour and out of stopsets. Now with bumpers and sweepers and imaging and what-have-you the average jock talks much less. Still it was possible to make a name for yourself in a market by being more distinguishable than others even though the content wasn't much different than anyone else would be delivering.
 
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