It's obvious why the airwaves are so inundated with dealership spots. Get into the listeners' subconscious in some way & stay there so when it's time to buy a car, be it next week, next month, or next year, you'll be remembered. It's difficult for stations to even space them out at times. But does anyone really pay attention to them? Do any of you? Are they causes for button pushing if you're driving. Do you tune into them mentally only if you're in the market to buy? I'm a bad example, as I buy at the closest dealership to my home rather than go through the hassle of distance when it comes to service, but what's everybody's opinion? I don't always button-push during stopsets while driving, but these spots cause me to as unavoidable as they are from a revenue standpoint.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Oh the auto dealership spots!
- Thread starter Runrigger
- Start date
L
liveallnite
Guest
> I'm a bad example, as I buy at the closest dealership to my
> home rather than go through the hassle of distance when it
> comes to service, but what's everybody's opinion?
You know you're a RI-lander when......
> home rather than go through the hassle of distance when it
> comes to service, but what's everybody's opinion?
You know you're a RI-lander when......
> It's obvious why the airwaves are so inundated with
> dealership spots. Get into the listeners' subconscious in
> some way & stay there so when it's time to buy a car, be it
> next week, next month, or next year, you'll be remembered.
> It's difficult for stations to even space them out at times.
> But does anyone really pay attention to them? Do any of you?
> Are they causes for button pushing if you're driving. Do you
> tune into them mentally only if you're in the market to buy?
> I'm a bad example, as I buy at the closest dealership to my
> home rather than go through the hassle of distance when it
> comes to service, but what's everybody's opinion? I don't
> always button-push during stopsets while driving, but these
> spots cause me to as unavoidable as they are from a revenue
> standpoint.
Isn't this a much larger question; does advertising really work? Of couse it does. When I wanted to get new car insurance about a year back, I called Geiko & Progressive first. It's hard to believe it does work, because I agree with you that convenience is a first for me... but surely you're wearing some sort of name brand article of clothing!
> dealership spots. Get into the listeners' subconscious in
> some way & stay there so when it's time to buy a car, be it
> next week, next month, or next year, you'll be remembered.
> It's difficult for stations to even space them out at times.
> But does anyone really pay attention to them? Do any of you?
> Are they causes for button pushing if you're driving. Do you
> tune into them mentally only if you're in the market to buy?
> I'm a bad example, as I buy at the closest dealership to my
> home rather than go through the hassle of distance when it
> comes to service, but what's everybody's opinion? I don't
> always button-push during stopsets while driving, but these
> spots cause me to as unavoidable as they are from a revenue
> standpoint.
Isn't this a much larger question; does advertising really work? Of couse it does. When I wanted to get new car insurance about a year back, I called Geiko & Progressive first. It's hard to believe it does work, because I agree with you that convenience is a first for me... but surely you're wearing some sort of name brand article of clothing!
> > I'm a bad example, as I buy at the closest dealership to
> my
> > home rather than go through the hassle of distance when it
>
> > comes to service, but what's everybody's opinion?
>
> You know you're a RI-lander when......
>
I would make a "Rhode Island is such a small state so the dealership next door is the only one in the state" joke...but whats the use. lol
<P ID="signature">______________
-TheGuy...InTheRadio</P>
> my
> > home rather than go through the hassle of distance when it
>
> > comes to service, but what's everybody's opinion?
>
> You know you're a RI-lander when......
>
I would make a "Rhode Island is such a small state so the dealership next door is the only one in the state" joke...but whats the use. lol
<P ID="signature">______________-TheGuy...InTheRadio</P>
- Status