Ok, here's an Idea For Either WBCN or Mike-FM

[Retro]

What if either of them were to flip to AC? WBCN would get listeners away from Magic while not hurting Mix 98-5 and possibly solidifying the female demographic.

Mike-FM would give Entercomm more women listeners and probably would garner better ratings although perhaps not saving much on the bottom line as they would then have to hire talent.

What do you think, possible?

 

[Lucylu]

If BCN kept the Pat's? Na.

 

[TowerBuzz]

Between Magic and Mix the AC ground is well covered. Magic really is an institution. The same reason no one will flip CHR to challange Kiss, it is an institution.

 

[brightonboris]

What if either of them were to flip to AC? WBCN would get listeners away from Magic while not hurting Mix 98-5 and possibly solidifying the female demographic.

Mike-FM would give Entercomm more women listeners and probably would garner better ratings although perhaps not saving much on the bottom line as they would then have to hire talent.

What do you think, possible?

If anything Mix would make a move to mainstream AC before WBCN.
Record company connections are way too lucrative for WBCN to ever
give up what it has. The same reason why Kiss would never be anything
but CHR as long as the system as we know it exists.

Mike -is- AC, just not the mainstream or Hot variety. Magic is well too entrenched
for someone go head to head with them.

 

[Retro]

I just think of wwfs in New York challenging WLTW. I just thought it could be a possibillity.

 

[TowerBuzz]

I just think of wwfs in New York challenging WLTW. I just thought it could be a possibillity.

Interesting point and I understand your thinking but Boston and New York differ in so many ways but mostly New York is so much bigger as a market, millions more of a pool to draw from so it could support a couple of stations in the same format. Plus it's a little early to call WWFS a success yet as they have not even had a full book yet have they?.

The most sensible move for WBCN which is already talking in half of their dayparts (assuming they don't turn it around as a rock station) would be FM talk, a true Hot talk unlike TKK which is nothing even close to it. The problem is O and A and Toucher and Rich are not really clicking yet are they?.

Mike on the other hand does not seem to need to have huge numbers to make huge money. They dont really have much of an overhead so they could make more money with a 2 share than most stations in town could.

 

[JustinT]

I just think of wwfs in New York challenging WLTW. I just thought it could be a possibillity.

Look at what was going on in New York. WLTW was number one in the Arbitrons, was virtually unchallenged, and provided a product that was somewhat lacking (in respect to music, I believe most of the personalities are/were market institutions).

Sounds a lot similar to what is going on right now in Boston. But replace WLTW with WJMN.

 

[rapking]

WBCN should stay the same as it is now..and Mike should be fired ! Boston Dont neeed any FM Talk Stations ( 96.9 Talk, Blows ) . Mike is Garbage ( I like to hear a DJ, telling me what is going on around town ) .

 

[Mickey37]

Between Magic and Mix the AC ground is well covered. Magic really is an institution. The same reason no one will flip CHR to challange Kiss, it is an institution.

KISS is still the undisputer CHR leader in this market but no station is invincible.
I'd like to see WBCN or WZLX take both the Bruins and Patriots (CBS Radio owns those stations, and WBZ), perhaps make the station a talker for the younger set, a talker with an edge.
The other station could be a full-time rocker like what WBCN was when it was so damn good.

 

[chitchatjf]

Urban AC is the ticket in my opinion.

It would defiantly take listeners away from Rap heavy WJMN. Perhaps a Boston version of the Movin format but with more rhythmic oldies.

The only real things left institution wise about BCN and XKS are the call letters (and the fact that Matt ahas been at Kiss since 7 months after it first went on the air.)

If Movin 104.1 were to happen I would STILL keep the call letters Boston's CLUBBIN network Movin 104.1 the NEW WBCN!

 

[JustinT]

Urban AC is the ticket in my opinion. It would defiantly take listeners away from Rap heavy WJMN.

WILD 97.7 showed that there is a small but loyal audience for Urban AC. By the end, after the transmitter was moved to Great Blue Hill, ratings records were set for the 97.7 signal, but one has to consider that the 97.7 signal covered the areas that it needed to. The question is, as there are no class A stations that aren't locked into existing formats to fill that hole, is it worth it for a Class B Pru signal like WBCN to take the risk and strive to get ratings that aren't much better than what they get now?

Perhaps a Boston version of the Movin format but with more rhythmic oldies.

But that's what Star was, basically a Movin' with too much disco. A straight-forward Movin' with a steady direction, unlike Star which was continually tweaking the music mix, could possibly work.

 

[Oldbones]

The most sensible move for WBCN which is already talking in half of their dayparts (assuming they don't turn it around as a rock station) would be FM talk, a true Hot talk unlike TKK which is nothing even close to it. The problem is O and A and Toucher and Rich are not really clicking yet are they?.

OTOH, hot talk isn't exactly setting the world on fire either. Is it working in any market?

 

[chitchatjf]

Perhaps a Boston version of the Movin format but with more rhythmic oldies.

But that's what Star was, basically a Movin' with too much disco. A straight-forward Movin' with a steady direction, unlike Star which was continually tweaking the music mix, could possibly work.
[/quote]

My idea would have a merger of the Alan Burns & Associates Movin using their jingles with [Rhythm & Gold]

 

[argytunes]

Have you noticed how many of these responses have included the word: INSTITUTION?

Kinda makes me wonder how many current programmers are actually escapees masquerading as PD's and taking up residence at a few of the Greater Boston Radio stations?

argytunes

 

[TowerBuzz]

The most sensible move for WBCN which is already talking in half of their dayparts (assuming they don't turn it around as a rock station) would be FM talk, a true Hot talk unlike TKK which is nothing even close to it. The problem is O and A and Toucher and Rich are not really clicking yet are they?.

OTOH, hot talk isn't exactly setting the world on fire either. Is it working in any market?

Yes and no. It was working in LA at KLSX with Howard as their anchor, WYSP in Philly doing well, (which was a dumb move to alter as they were the dominant rock staion in a four rock staiton town) but I hear your point/skepticism. What Im saying is that the rock format is not working fo rthem and they are halfway to a male oriented fm talk format with O and A and Toucher and Rich both of whom unfortunately are not huge ratings shows at present. If they were going to do0 something it would make sense to continue to morph along the lines that they are already travelling. It might not be a huge rtaing winner but if they were at all smart they could sell it and make money.

 

[Time Traveler]

What if either of them were to flip to AC? WBCN would get listeners away from Magic while not hurting Mix 98-5 and possibly solidifying the female demographic.

Mike-FM would give Entercomm more women listeners and probably would garner better ratings although perhaps not saving much on the bottom line as they would then have to hire talent.

What do you think, possible?

WBCN??? Brilliant....Let's kill off another heritage station.....

 

[NHRadio]

You know, this is getting tiresome. Get the chip off your shoulder. Just because YOU don't like something it's garbage? You're absolutely entitled to your opinion but by that standard rap, hip-hop and reggaeton are garbage that's been left out in the sun for a few weeks. Radio is a business like any other. As to your Radio One fetish, they didn't sell anyone out. What would you do if someone waved a check that big in front of you? Same as me-you'd grab it. I'm sure you don't believe this, but there are some pretty sharp minds in CC, Entercom, Greater Media etc...if there was a business case for rap someone would be doing it. FM talk, despite your revulsion to it, will grow as a whole generation for whom AM is irrelevant comes of age.
There are lots of things I like that aren't on commercial radio...that's why there are CDs, MP3 players and satellite radio.




WBCN should stay the same as it is now..and Mike should be fired ! Boston Dont neeed any FM Talk Stations ( 96.9 Talk, Blows ) . Mike is Garbage ( I like to hear a DJ, telling me what is going on around town ) .
[/quote]

 

[TowerBuzz]

What if either of them were to flip to AC? WBCN would get listeners away from Magic while not hurting Mix 98-5 and possibly solidifying the female demographic.

Mike-FM would give Entercomm more women listeners and probably would garner better ratings although perhaps not saving much on the bottom line as they would then have to hire talent.

What do you think, possible?

WBCN??? Brilliant....Let's kill off another heritage station.....

Well to be fair about it any "heritage' that Wbcn has is not doing it any real good in the ratings these days as it has been struggling against WAAF and it's inferior signal for way too many years. It's heritage alone if it meant as much as you indicate, should have wiped waaf off the map but that has not happened. Wbcn has not been the magical station of old for a long time, sadly things change. With that heritage, and that stick alone, no one else should be able to get near it but that is not the case as you know. I would love to see them turn it around but they have been in the process of turning it around for some ten years now?.

How long do you take before it is time to go another direction?. I would hate to see them flip too and I dont think AC is the answer. Hot talk is more of an extension of what they're doing now even though they're not getting ratings with it so far.

 

[Jacko]

What WBCN should do, in my opinion, is keep with the rock format, but tweak it to basically what WAAF was several years agoWB. Currently, WBCN is running a mostly alternative format (corporate alternative, mind you) with some mixed in classic rock nuggets and some 80s hair thrown in. WBCN should tighten the format and just go active rock--a northeast version of active rock, not a Texas or Southern version--and really pump a lot into promotional events. And Toucher and Rich either have to go or tighten up their show. Often times I tune in while a song is on, and when they crack open the mics, I'm lost within 10 or 15 seconds. They lack that ability to welcome listeners to the show and they're on-air breaks go way too long. They probably are only playing 4 or 5 songs an hour and should really be playing 8 or 9 songs an hour and shortening their breaks. In other words, get to the point. WBCN has been all over the place musically over the past decade, and given that WFNX had a ratings spike in the last trend, WBCN should just forget about being alternative and go after a harder rock audience, and perhaps nap some WAAF listeners who don't like Bon Jovi and Lynyrd Skynyrd in the process.

Jack

 

[rapking]

You know, this is getting tiresome. Get the chip off your shoulder. Just because YOU don't like something it's garbage? You're absolutely entitled to your opinion but by that standard rap, hip-hop and reggaeton are garbage that's been left out in the sun for a few weeks. Radio is a business like any other. As to your Radio One fetish, they didn't sell anyone out. What would you do if someone waved a check that big in front of you? Same as me-you'd grab it. I'm sure you don't believe this, but there are some pretty sharp minds in CC, Entercom, Greater Media etc...if there was a business case for rap someone would be doing it. FM talk, despite your revulsion to it, will grow as a whole generation for whom AM is irrelevant comes of age.
There are lots of things I like that aren't on commercial radio...that's why there are CDs, MP3 players and satellite radio.




WBCN should stay the same as it is now..and Mike should be fired ! Boston Dont neeed any FM Talk Stations ( 96.9 Talk, Blows ) . Mike is Garbage ( I like to hear a DJ, telling me what is going on around town ) .

[/quote]And maybe 5 or six years later..Somebody( Boston Radio Station Owners ) may wonder why WJMN ( Avg Station at BesT ) is The Number One Music station,5 or 6 straight years in a row, in Boston . Boston Radio station Owners are always asleep . 93.7 Blows , 101.7 My God,It Blows ! 96.9 Blows,97.7 Signal dont help WAAF , Roxbury ,Dorchester,Brocton and Mattapan, dont like it ,It Blows.107.9 avg and living off the past . City of Boston , College Radio Stations and all those Pirate Radio stations are wonderful .