amfmsw said:
Digital Schmigital...it's all about content. CONTENT...not delivery. Why did we get 8-track players in the car? Not for the cheesy crappy stereo...content. Why did we have 45rpm players in our bedrooms? Content. Why carry walkman cassttes? content. Why did we switch from AM to FM? content. Why do many choose to listen to AM over FM today? Content. Why do yutes carry ipods?
Get it yet?
Yes, yes, we all know that content is king. What we are considering is the future delivery system (s) for that valuable content.
And the problem is that all of these technologies are about neck and neck in this horse race with no clear winner in sight. They all have their advantages and disadvantages.
There was an interesting article in the New York Times about the future of the satellite radio business. The article outlined some of the problems facing satellite radio such as slow data rates, making on-demand streaming video almost impossible and that there is no way, at present, to make it two-way so that getting or sending e-mail by satellite is not possible. Couple that with the rapid build out of WiMax by Nortel Networks and others, which should make WiMax available sometime this year and we might see a future in which the internet will dominate entertainment both in the car and home. But should the satcasters merge, the article predicted an elimination of redundant music formats and more expansion of other services such as in-car navigation, album art downloading, stock price information and so on. As it is now, the satcasters are already using their extra spectrum to provide weather data to aviation and maritime industries. Plus they have a strong tie-in with auto manufacturers which indicates that they will be providing services at least to motorists for a long time.
The point is that since there are, and likely will be, several platforms for content delivery available there is no room (nor will their be) for a one-trick pony like an HD-Radio-only receiver (as much as the HD-R cartel would like it to be). It will be digital radio (or satellite) AND WiMax AND iPod interconnectivity. It will be a multi-tasking entertainment device. As has been reported here, we know that chipsets like this are already being designed and built.
On the one hand, for content creators, like myself, it's a great time to be in this business. But on the other, because there are so many choices and delivery platforms we are all competing for one set of eyes and ears, a competition that will only get worse over time. This is a fact of life that terrestrial broadcasters and the NAB are just going to have to accept.
db