OK....Let's Talk In A Year

[tk]

Alright Gentlemen...

This Jack discussion could go back and forth til the cows come home. So let's do this...let's talk about this in a year. When the curiosity factor has died down and Jack has to really serve it's listeners on it's song selection alone.

Let's talk in a year...when other stations who understand how to superserve their audience by making the all important human connection are dominating. I know you hate it...but WIVK is a great example.

Because a year from now...Jack will put on the junk heap along with Dave, Bob, Arrow, the All Seventies, All Eighties, Rhythmic Oldies and all the other "flavor of the week" formats that have come and gone.

Hey, if I'm wrong...I'll eat my words...but I don't think so. Been around long enough to know when it's a "flash in the pan" format....and Jack is certainly that.

booger!

 

[mannboy2]

> Alright Gentlemen...
>
> This Jack discussion could go back and forth til the cows
> come home. So let's do this...let's talk about this in a
> year. When the curiosity factor has died down and Jack has
> to really serve it's listeners on it's song selection alone.
>
>
> Let's talk in a year...when other stations who understand
> how to superserve their audience by making the all important
> human connection are dominating. I know you hate it...but
> WIVK is a great example.
>
> Because a year from now...Jack will put on the junk heap
> along with Dave, Bob, Arrow, the All Seventies, All
> Eighties, Rhythmic Oldies and all the other "flavor of the
> week" formats that have come and gone.
>
> Hey, if I'm wrong...I'll eat my words...but I don't think
> so. Been around long enough to know when it's a "flash in
> the pan" format....and Jack is certainly that.
>
> booger!
>

I tend to agree with the booger!! There is also a new format out there
called "The Buck"...it's all my favorites in the CD changer in the car.
Don't need Jack... If You are not serving Your local Audience with Info and Entertainment..Then Your station is no better than a CD changer.
<P ID="signature">______________
Is This Thing On....Check 1-2</P>

 

[wimzfan]

> > Alright Gentlemen...
> >
> > This Jack discussion could go back and forth til the cows
> > come home. So let's do this...let's talk about this in a
> > year. When the curiosity factor has died down and Jack has
>
> > to really serve it's listeners on it's song selection
> alone.
> >
> >
> > Let's talk in a year...when other stations who understand
> > how to superserve their audience by making the all
> important
> > human connection are dominating. I know you hate it...but
> > WIVK is a great example.
> >
> > Because a year from now...Jack will put on the junk heap
> > along with Dave, Bob, Arrow, the All Seventies, All
> > Eighties, Rhythmic Oldies and all the other "flavor of the
>
> > week" formats that have come and gone.
> >
> > Hey, if I'm wrong...I'll eat my words...but I don't think
> > so. Been around long enough to know when it's a "flash in
> > the pan" format....and Jack is certainly that.
> >
> > booger!
> >

I'd say Jack will get some pretty decent numbers for a while, but by spring next year, it will go back down again. Like Booger said - that damn frog won't let much happen. I don't see this format lasting very long at all. I've talked to a whole lot of people, all who like different stuff and no one is really liking this Jack format. They're calling it "tolerable, at best."

I really expect another one of the stations to pick up Oldies, rework the format, and probably find some success with it. South Central's oldies may not have brought in high numbers, but the audience was steady.

All these broadcast companies need to keep one thing in mind. This is Knoxville and Knoxville is a strange place musically. Where else can a country station that talks too much and plays the same songs over and over pull in numbers so big that the 2nd, 3rd, and 4th place stations combined can't even equal WIVK's numbers.