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Okay - how does it work....

L

LoungeLizard

Guest
Here is a serious question -

I have a show I am trying to shop, but I prefer to get into a syndication deal.

How?

Is it best to buy the time, through commercial sales, or go through a syndicator?

Will I have to land stations myself until a syndicator offers to pick it up and market it?

The most important question - how do people get paid?!? If you work for a station (and I have worked for several) you get your weekly pittance; but how do you get pay from the stations through a syndicate?

HELP!

Thank you - <P ID="signature">______________
If all the world is a stage, then I'm gonna sit here and wait for the bus...</P>
 
> I have a show I am trying to shop, but I prefer to get into
> a syndication deal.
>
> How?
>
> Is it best to buy the time, through commercial sales, or go
> through a syndicator?

Starting out you are going to want to try and get on as many stations as possible... that makes it that much more attractive for a syndicator.

> Will I have to land stations myself until a syndicator
> offers to pick it up and market it?

Yes.

> The most important question - how do people get paid?!? If
> you work for a station (and I have worked for several) you
> get your weekly pittance; but how do you get pay from the
> stations through a syndicate?

There are a few ways. You can either broker the time from the station then you make money of sell your spots. Or for syndicating you can charge cash to the affiliate(s), or you can offer it on barter - Meaning you are selling spots to regional or national companies to be aired on ALL affiliates... then the station has no cost, but to give up some inventory to your show (typically 5-7 min per hour).
 
> > I have a show I am trying to shop, but I prefer to get
> into
> > a syndication deal.
> >
> > How?
> >
> > Is it best to buy the time, through commercial sales, or
> go
> > through a syndicator?
>

> Starting out you are going to want to try and get on as many
> stations as possible... that makes it that much more
> attractive for a syndicator.
>
> > Will I have to land stations myself until a syndicator
> > offers to pick it up and market it?
>
> Yes.
>
> > The most important question - how do people get paid?!?
> If
> > you work for a station (and I have worked for several) you
>
> > get your weekly pittance; but how do you get pay from the
> > stations through a syndicate?
>
> There are a few ways. You can either broker the time from
> the station then you make money of sell your spots. Or for
> syndicating you can charge cash to the affiliate(s), or you
> can offer it on barter - Meaning you are selling spots to
> regional or national companies to be aired on ALL
> affiliates... then the station has no cost, but to give up
> some inventory to your show (typically 5-7 min per hour).
>

Great - thanks for the help, but I guess it just left me more confused than an Air America traffic coordinator....

How do you broker the time, how do you charge the station, as in what are the going rates versus the day part et cetera...What about nat'l spot brokers instead of syndicators - like Super Radio et al?<P ID="signature">______________
If all the world is a stage, then I'm gonna sit here and wait for the bus...</P>
 
Furthermore, what are the best sources for lists of radio stations, their formats (as current as possible), contacts, addresses, and phone numbers?

And, as far as the DVB kU satellite distribution... How many stations have those systems in place, which satellite are you using, and what dayparts are available for sale? I know those systems are inexpensive, but how many other satellite distribution networks exist (using your system) and how many commercial stations pick up programming in this manner?

Thank you in advance for all of your help.




> > I have a show I am trying to shop, but I prefer to get
> into
> > a syndication deal.
> >
> > How?
> >
> > Is it best to buy the time, through commercial sales, or
> go
> > through a syndicator?
>
> Starting out you are going to want to try and get on as many
> stations as possible... that makes it that much more
> attractive for a syndicator.
>
> > Will I have to land stations myself until a syndicator
> > offers to pick it up and market it?
>
> Yes.
>
> > The most important question - how do people get paid?!?
> If
> > you work for a station (and I have worked for several) you
>
> > get your weekly pittance; but how do you get pay from the
> > stations through a syndicate?
>
> There are a few ways. You can either broker the time from
> the station then you make money of sell your spots. Or for
> syndicating you can charge cash to the affiliate(s), or you
> can offer it on barter - Meaning you are selling spots to
> regional or national companies to be aired on ALL
> affiliates... then the station has no cost, but to give up
> some inventory to your show (typically 5-7 min per hour).
>
<P ID="signature">______________
Mike
MOR Memories - Class from the Past
http://www.mormemories.com
































</P>
 
> How do you broker the time, how do you charge the station,
> as in what are the going rates versus the day part et
> cetera...

You don't charge the station anything? You pay the station for the airtime. Then from there you sell your own spots to pay for the costs and hopefully make some profit.

> What about nat'l spot brokers instead of
> syndicators - like Super Radio et al?

SupeRadio is a syndicator. MediaAmerica is their spot broker. You will not get the interest of a spot broker until you have something built up, and not 5 or 6 stations. You need to have significant amount so that spots can be sold at national spot rates - A few hundred thousand AQH is what you'll need.
 
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