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Okc Ratings

Thoughts on the book?

Sure seems quiet out there.

Weren't some people supposed to pack their bags, or be ready for slaughter... What did that prophet of doom say??


Now I have to get back to work for the American people.
 
More of the same other than Buzzard starting to take a bite out of The Kitty. It will be interesting to see if they start freaking out at The Kitty and knee-jerk over it. That would be their S.O.P. so I wouldn't be supprised.
 
First off, I can't believe that we put so much stock into something that's so unscientific and imperfect. I know it's the only game in town, but geez...I was very surprised, however, by the KRXO drop and the Buzz jump. Looks like the old "we-might-be-changing-formats" gag worked again. Nice tactic.

Other thoughts:
-KKNG is not convincing as a contemporary country station.
-Can KATT continue to thrive in a format that's on life support elsewhere?
-Are people finally catching onto the Buzz morning show?
-How much longer before BOB is blown up?
 
I think KKNG made a bad decision to leave their heritage a time back. It was a sales driven decision, but still not the best idea. KATT will have to define itself. That's something they've tried to put off for years and years. The fact that KQOB and KRXO went down may mean the wrong trailer park got the book this time. I would certainly agree the system is flawed in rating stations. With that being said, freshening up some of the stations in this market would be a good idea. In many ways it's always more of the same.. stale at this point. I do like what KQOB is doing these days with adding some 80s-based rock into their mix and going back down the classic rock path. Bad news is after several changes back and forth it's going to take some time to rebuild what they have lost, if they can. I wouldn't necessarly look for them to flip that stick anytime soon because they need it to take some of the older audience if the KATT tries to graduate itself more to direct head-to-head with KHBZ.
 
Maybe it wasn't entirely fair of me to single out BOB for demolition, but you'd think that an FM jukebox might fair better than what they're pulling right now. KOKC and the old WKY should be thrown into the do-over mix too. But what do you do with those AM signals? I'm about talked out when it comes to news and sports.
 
Either one would make a nice True Oldies station. Its never going to set the world on fire but I'd bet Oldies would make a lot more than the current arangments. With that being said WKY makes a little more sense in that it satifies the ESPN obligation and can be comboed with the real sports station that's co-owned by them.
 
Wow, did you guys hear the KOKC live coverage of the police/car chase last week! I just happened to tune in to them at the right time! Unbelievable! The Attorney General of Oklahoma called and congratulated Randy Renner and Ken Johnson on a job well done! This was local radio at its finest!!

What I was asking about in the original post was, what about the dude who alerted the guys and gals at Magic 104 to begin packing their bags -- as they were all going to be fired. Magic was pretty much #1, 25-54! I think it was all of Renda he/she warned. I remember it was said "...you too Fred..." Heck, 25 - 54, Freddy at KOMA, on his shift, was on top!

Care to come back and defend your past post? If you're big enough to say it -- be big enough to admit your mistake. That is, of course, unless they're all gone by the time this posts! (For being #1 25-54!)
 
"Wow, did you guys hear the KOKC live coverage of the police/car chase last week! I just happened to tune in to them at the right time! Unbelievable!"

Randy and Ken do a spectacular job of using every resource they have (which isn't many I might add). They are as good as it gets for such a small operation with so little to work with.

The Attorney General of Oklahoma called and congratulated Randy Renner and Ken Johnson on a job well done! This was local radio at its finest!!
Congrads guys... Well deserved!

What I was asking about in the original post was, what about the dude who alerted the guys and gals at Magic 104 to begin packing their bags -- as they were all going to be fired. Magic was pretty much #1, 25-54! I think it was all of Renda he/she warned. I remember it was said "...you too Fred..." Heck, 25 - 54, Freddy at KOMA, on his shift, was on top!

Care to come back and defend your past post? If you're big enough to say it -- be big enough to admit your mistake. That is, of course, unless they're all gone by the time this posts! (For being #1 25-54!)

I'm very glad to see that so far they haven't taken the cheapest way out. As money-starved as that company can be from time to time it's always scary that even good talent that might have down book from time to time could be a target for a cheaper way. Congrads guys. I feared the worse after the other guy brought up the subject.. With an owner that will turn a twenty year vet news guy out the door one never knows. Good luck and let's just hope things stay positive in ratings and employment...
 
It is not about numbers in today's radio it is about $$$ I am sure you have talent and congrats on your numbers, but if the AG's office is listening to KOKC it is only to keep an eye on Randy and make sure he is not at the park. Your sports show is a flop with Jimmy Hill and the has been show piped in from Tulsa. You have nothing on our Sports Animal or Jox930 and soon to be our new 98.1 Fm.
 
Yep. AG's office is still listening to Rectum Randy Renner 24/7, Randy might be brodcasting live in the state fairs bathrooms, with a HD tv inside to watch the news.
 
Spending some extra time in the OKC area this week and weekend. Love the Bricktown area. Tulsa has a long way to go there.

As for radio (and even television) the product is not as good as Tulsa. What gives? Isn't OKC a larger metro?

The only good station here is KRXO. The newstalk and country stations are not as good as we have in Tulsa. The AC station (Magic) is weak and boring. If you compare the two markets, Tulsa's worst station is better than most OKC stations.

When I read about the legendary radio stations in Oklahoma, I hardly see anything about OKC. It is mostly Tulsa with KVOO, KAKC, KRMG, KELI, etc. Has OKC radio always been substandard?

I don't have a copy of the OKC ratings, so I have no idea where anything stacks up. KRXO sounds great. The oldies/classic hit station KOMA is not bad. The Twister is the best sounding country station out of the bunch. KKNG sounds like a small market country station. KTOK is lucky not to have a strong competitor. KATT sounds like they want to be KMOD when they grow up.

Amazing difference between the two markets.

Same for television. Channel 9 is the only good local newscast here. The rest are weak. (For some strange reason, it looks just like channel 6 in Tulsa. HA!) In Tulsa, we have at least two good TV stations. (Channel 6 and channel 2.) KTUL & Fox23 would fit in perfectly in OKC.

Has anybody worked both markets? Why is there such a difference?
 
"JournalGuy:
Spending some extra time in the OKC area this week and weekend. Love the Bricktown area."

It cost us in sales tax but the hidden value probably is the ability to attract some businesses to relocate here, etc. OKC has always been bascially just an oversized cow-town. Bricktown gave us something to a bit more proud of the place we live. "Tulsa has a long way to go there." Tulsa has more to work with it they get organized about it since it has a REAL river. The only disadvantage is some of the pollution issues wiht that river. :(

"As for radio (and even television) the product is not as good as Tulsa. What gives? Isn't OKC a larger metro?" In these days of corporate crap radio I'm getting the opinion that the INVERSE of the market size in many cases equals quality. My opinon of Dallas radio is it's much WORSE these days than OKC. It probably has something to do with ultra-conservitive programming approaches and all the damn consultants/research that goes into larger markets. The harder those without a soul try to have soul the more the fork it up. Some smaller market stations sound pretty good these days because the guy that does the music log lives and plays in the market the station(s) serve and aren't micromanaged by remote control.

"The only good station here is KRXO." KRXO is about 1/2 the station is used to be. It might be one of the better stations in the market, but I have to tell you it's nearly souless and pretty damn mechanical these days. There's a reason why that station was one of the highest rated classic rockers in the country. It was gut-programmed by people that knew what the hell they were doing and weren't at the mercy (at the time) of idiot consultants. They had them, but the P.D. and M.D. rand the thing as they saw fit and double digits were the result, along with printing money. After Bob-FM came on and the music got real restricted and the 1520 talk abortion came on the air the KRXO morning show got tired of being treated like they didn't exist and decided the go elsewhere and music that should only be played on AC stations was played on the station by the consultant's demand things started stinking. KRXO is much better than that low point but it's still never recovered IMHO. "The newstalk and country stations are not as good as we have in Tulsa." For years KTOK was the only game in town, riding on it's repuation of greatness from the late 70s-80s when it WAS a great station. KOMA-AM and then WKY tried to come in and compete which made CC spend a penny or two on KTOK. Both KOMA-AM and WKY were half-hearted attempts at doing the format right. Neither were given proper resourses, including a PDs with any real capablities. In the case of KOMA-AM the guy that ran it was from fresh from running Metrosource. He only had a bit of on-air experience and certainly didn't need to be running an upstart news-talk station against a 20 year established station. It was clear he didn't know what the hell he was doing because he would make so many changes on the air it was hard to tell day to day what the programming line-up would amount to. When the FM revenue fell they kept chopping off help around it to where now there are about 1.5 people that are actually dedicated to that station. WKY went into Mexican music and then sports. That basically leaves KTOK again to sit there and hold the format but at very little cost and quailty. OKC remains a TV-news market becuase there is no sustaining quality news-talk radio product being put forth on the air. I wouldn't look for that to change due to the cheapness of most of the owners around here. Let's just hope Cox continues to own KRMG. They are far from the best, but at least they seem to still employ people that are and are still willing to put some resources behind them to get a good product out. "The AC station (Magic) is weak and boring." KMGL is good at what it does. I would agree it's pretty boring and mechanical, but considering what it's up against and the fact it's been in format for a LONGGGG time it's unlikely they'll be unseated. I don't see anyone in this market putting enough into a station to do a real personality-driven AC format like KVIL used to be in Dallas back when it didn't suck. That's what it would take to unseat KMGL. "If you compare the two markets, Tulsa's worst station is better than most OKC stations." Tulsa has several good stations. I can certainly point to some pretty lousy ones up there too. The truth is today's commercial radio is nothing short of a joke as a whole. There are a few shining spots on the dial here and there, but in general it's only a hull of what good radio of even just 10 years ago was. 10 years ago was only a shell of what radio was 20 years before that. The sad truth is radio has been dumbed-down to the point that consumers have little other choice than to either endure it or try some other source like XM or an iPod. Radio pays a great deal of money out to get ratings that idicate how much slice of the pie they are getting. The problem is the pie is getting smaller due to lack of quality in the product. Until big corporate owners have to sell markets like OKC and Tulsa it'll be more of the same.

When I read about the legendary radio stations in Oklahoma, I hardly see anything about OKC. It is mostly Tulsa with KVOO, KAKC, KRMG, KELI, etc. Has OKC radio always been substandard?

I don't have a copy of the OKC ratings, so I have no idea where anything stacks up. KRXO sounds great. The oldies/classic hit station KOMA is not bad. The Twister is the best sounding country station out of the bunch. KKNG sounds like a small market country station. KTOK is lucky not to have a strong competitor. KATT sounds like they want to be KMOD when they grow up.

Amazing difference between the two markets.

Same for television. Channel 9 is the only good local newscast here. The rest are weak. (For some strange reason, it looks just like channel 6 in Tulsa. HA!) In Tulsa, we have at least two good TV stations. (Channel 6 and channel 2.) KTUL & Fox23 would fit in perfectly in OKC.

Has anybody worked both markets? Why is there such a difference?
 
"JournalGuy: When I read about the legendary radio stations in Oklahoma, I hardly see anything about OKC. It is mostly Tulsa with KVOO, KAKC, KRMG, KELI, etc. Has OKC radio always been substandard?"

In short, hell no. In fact WKY and KOMA (and before them KOCY) where supurb stations that were at the top of their game at the time. Irronically many of those guys are still on the air over at KOMA-FM. Care to guess what the #1 12 plus station in town is? I'd just say that the talent is more CONCENTRATED these days to one or two channels in town. The sad thing is even though that #1 station is as good as it is, it could be a hell of a lot better (and has been double digits I might add) if the old pros wer allowed more freedom with the music and other things. It's back to the consultant-corporate thing.

"I don't have a copy of the OKC ratings, so I have no idea where anything stacks up. KRXO sounds great. The oldies/classic hit station KOMA is not bad. The Twister is the best sounding country station out of the bunch."

Yeager and Joe Friday(Barretta) are great jocks with tons of energy. That translates on the air and the rest of the day follows that lead. "KKNG sounds like a small market country station." It's ran by a guy that was inherited from Ada when they bought it. I don't know if sounding small-town in country is bad necessarly, but screwing over the core audience that got you ratings in the first place and some of the jocks that have been around that building for years IS BAD. I have said it before and I'll say it again. KKNG had a SALES problem they tried to fix by programming tweeks. They'll never recover from it.

"KTOK is lucky not to have a strong competitor." KTOK won't have a stong competitor until someone with enough balls to make a REAL 5 year commitment to hiring talent and putting some real reasources behind them comes in. I think that's basicially the 12th of NEVER in this market. "KATT sounds like they want to be KMOD when they grow up." Rock 100 The Katt (big-voice guy with lots of 'verb) is a legend... in their own mind. Once again it's only a shell of it's former self. When they stated running people off like Bladerunner that was a sign of the point of no quality for KATT.

"Amazing difference between the two markets.

Same for television. Channel 9 is the only good local newscast here. The rest are weak. (For some strange reason, it looks just like channel 6 in Tulsa. HA!) In Tulsa, we have at least two good TV stations. (Channel 6 and channel 2.) KTUL & Fox23 would fit in perfectly in OKC." I'd look for 5 around here to pick up the pace even more. They tend to have REAL news and show up first on the scene with ground crew. Now they have a chopper. I would look for them to improve.

Has anybody worked both markets? Why is there such a difference?
 
Thanks for the instant feedback OKCGUY. Seems like you see/hear what I did. I will check out channel 5 before I head down the turnpike. Lots of tornado coverage today. All way north but very interesting to watch. Tulsa does have several good radio people. Several great voices on the air and in the programming offices. I agree with you that OKC is a cattle town. Reminds me of Ft. Worth. Tulsa is more like a small Dallas. Tulsa seems to have some class and culture too. (hills, trees and a real river too.)
 
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