The latest ratings sure make for interesting reading. The most interesting thing I see is that the normally leading classic rocker is almost down there with it's Spanish-speaking sister. Ooops!
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OKC ratings
- Thread starter OKCRadioGuy
- Start date
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lurker34
Guest
So which station do you think will face a format change? KRXO or KOMA? Hell, they're basically playing the same music anyways.
Darn good question. I really don't think they are ready to "throw in the towel" just yet. It does make a guy wonder if their pruning caused some of this drop. It also makes me wonder if the 90s grunge crap is running off a certain percentage of listeners. The real interesting thing is that the other two stations in the format aren't exactly setting the world on fire either. The next year or so should be pretty interesting indeed...
OKC has too many classic rock stations. It will be a welcome thing to see one of them flip. If KOMA or KRXO flips, there will still be four remaining stations to hear virtually the same music. The current amount of classic rock stations is simply unsustainable long term, especially considering ten years ago KRXO was the market's lone station in the format. KOMA at that time was an oldies station playing mostly rock and roll from the early 50s through the Beatles era.
It would be nice if we could get a format a little more adventurous than the classic rock, country, or sports most people bank on in OKC.
It would be nice if we could get a format a little more adventurous than the classic rock, country, or sports most people bank on in OKC.
It does seem that a ton of stations are all chasing the same audience. Sadly, none of them are gaining that much dominance doing that. I realize the demographics make the format appealing, but there are simply not enough listeners to be that splintered. A small sliver of a lucrative audience is still peanuts.
OKCRadioGuy said:
Completely agreed and it is unsustainable long term, kind of like in the early 2000s when there was five country stations. Today, I think we have the right amount of country stations.
I've said this for years, but I wish OKC had a full-market urban or rhythmic station. Since Cumulus turned Wild 104.9 into a Jan Jeffries clone, it doesn't cut it anymore and its signal is crappy to boot. Power 103.5's coverage is also just too spotty to be a serious contender.
The 104.9 signal would be good for Spanish language or alternative rock.
My guess is KRXO would be the survivor, mainly based on heritage. The question is when will all the rest of them finally change up and move on formattically. We shall see... It's always interesting to see what finally shakes out...
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Fred Hendrickson
Guest
I like to say “Classic Rock KOMA” whenever I play Bee Gees, Donna Summer, KC & The Sunshine Band, Michael Jackson, Stampeders, Laura Branigan, Jimmy Buffett, Gallery, Supremes, Kenny Loggins, Paper Lace, Chic, Barry Gibb, 4 Seasons, Dexys Midnight Runners, Temptations, Blondie, Rupert Holmes, Looking Glass, Earth Wind & Fire, Gordon Lightfoot, Archies, Gloria Gaynor, Seals & Crofts, Bill Withers, Little River Band, Irene Cara, Four Tops, Bellamy Brothers, Olivia Newton-John, Commodores, Tommy Roe, etc.
This notion is ludicrous: KOMA is nowhere close to being a classic rock station – it is pure classic hits!
This notion is ludicrous: KOMA is nowhere close to being a classic rock station – it is pure classic hits!
Fred Hendrickson said:
There is plenty of overlap with the KOMA format and the pure classic rock stations KRXO, KQOB, and KBRU as well as oldies KZLS. It's my opinion KOMA, KZLS, and KRXO are all great sounding stations each targeting the same core audience but each slightly different as well. KQOB and KBRU are terrible stations and the sooner they flip the better.
bchristi said:
I'm with Fred here...grouping KOMA and KZLS with KRXO, KQOB and KBRU is like throwing an apple in with a basket of oranges. Of course there is going to be SOME overlap, but you are suggesting that they all have basically the same format. Classic Rock is a format in transition...similar to what we saw with Oldies in the early 90's. Oldies eventually became Classic Hits. Something has to give with Classic Rock...can Guns N Roses happily co-exist with Jethro Tull? We'll see.
The harsh resistance by programming consultants years ago that basically rejected the idea that G&R was classic rock after being at least 10 years old is exactly why Classic Rock stations nationwide, and here, are in the boat their in. Gradual changes would equal a smooth and good morph into playing music that continues to attract the money demo. Now it's time to "catch up". We can all see how that's working out nationwide, and locally. Turning the boat quickly makes a lot of people look for lifeboats and get the heck off...
TY TYLER has a great opportunity IF he doesn't wait too long and gets the right advice. WJKE and KTUZ/F are OK (no pun) but KOMA, KMGL and especially KRXO are "STB" (aka dropping fast). Pretty effective when those formats coordinate properly. I know a radio guy from Boston who fixes stations and works with an air traffic controller.
In reading some of the posts regarding the "overlap" between KOMA-FM and KRXO, I'd like to point out that in Dallas they are doing fine in the money demos with KLUV and KJKK. There is a fair amount of overlap in the 70's - 80's range between the stations. However KLUV is a straight ahead classic hits (70's, 80's, 90's) where KJKK (Jack-FM) leans toward adult hits heavily sampling from rock and a wider range of 2K+ product.
There's no reason to kill off either KOMA-FM or KRXO as classic hits and classic rock are two different formats that sell well together. Yes they have overlap in the rock product, but when presented on the street sales wise there is good synergy. Remember it really is all about maximizing the bottom line.
Yes there are numerous formats under represented in every market. The reason, those under represented formats are not able to stand on their own and make the kind of money station owners and investors demand. KOMA-FM and KRXO do a good job of protecting each others format and if sold correctly on the street probably do well with the bottom line.
There's no reason to kill off either KOMA-FM or KRXO as classic hits and classic rock are two different formats that sell well together. Yes they have overlap in the rock product, but when presented on the street sales wise there is good synergy. Remember it really is all about maximizing the bottom line.
Yes there are numerous formats under represented in every market. The reason, those under represented formats are not able to stand on their own and make the kind of money station owners and investors demand. KOMA-FM and KRXO do a good job of protecting each others format and if sold correctly on the street probably do well with the bottom line.
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