Good point about the fixation over the WGCX call letters. As to significance, I had two theories: one was that the GC stood for Gulf Coast; the other reminded me of one of the first stations to adopt what is called Classic Rock - they took the calls WCXR, believing that the calls suggested the format. The CX in GCX may be because someone thought CX suggested Classic.
Does it make much sense? No, but it's no more a leap of faith than getting "Arrow" out of WWRO ... and how many times did someone adopt lite rock and put "LT" somewhere in the calls ... or having the calls include "MG" and call it "Magic" ... or "KS" somehow means the station calls itself "Kiss" ...
For the religious station (relocated from East Brewton to Navarre) to use WGCX was their right, but I doubt it benefitted them any more than the WSGN calls did anything for a non-commercial station in Gadsden.
For the record, the WOWW 107 calls go back to when the station was country, and was #1 in Pensacola (ahead of WXBM); they lost their mojo and went alternative as "New Rock One Zero Seven" ...
Does it make much sense? No, but it's no more a leap of faith than getting "Arrow" out of WWRO ... and how many times did someone adopt lite rock and put "LT" somewhere in the calls ... or having the calls include "MG" and call it "Magic" ... or "KS" somehow means the station calls itself "Kiss" ...
For the religious station (relocated from East Brewton to Navarre) to use WGCX was their right, but I doubt it benefitted them any more than the WSGN calls did anything for a non-commercial station in Gadsden.
For the record, the WOWW 107 calls go back to when the station was country, and was #1 in Pensacola (ahead of WXBM); they lost their mojo and went alternative as "New Rock One Zero Seven" ...