L
LinoNYC
Guest
Here is something I read last fall on the dissaffection many younger people feel towards radio:
http://www.nytimes.com/2006/09/15/business/media/15radio.html?ei=5088&en=d2535d0ee447c2f5&ex=1315972800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1158436816-WdbuLZcY+oVLvEevZKmfnw
If the direct link doesn't work try;
http://www.techmeme.com/060916/p32#a060916p32 scroll to "Changing It's Tune"
Take a look at the "tuning out" TSL chart. they may still be listening but the greatest declines are the youngest ages.
The author also mentions HD radio, I have one of those sets and I like it inspite of some quirky-ness and lack of audio quality on AM. I don't know what the business model is, longterm for the FM subchannels will they go commercial at some point, or just a way to keep some vestige of listenership tethered to the station's brand.
Lino
http://www.nytimes.com/2006/09/15/business/media/15radio.html?ei=5088&en=d2535d0ee447c2f5&ex=1315972800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1158436816-WdbuLZcY+oVLvEevZKmfnw
If the direct link doesn't work try;
http://www.techmeme.com/060916/p32#a060916p32 scroll to "Changing It's Tune"
Take a look at the "tuning out" TSL chart. they may still be listening but the greatest declines are the youngest ages.
The author also mentions HD radio, I have one of those sets and I like it inspite of some quirky-ness and lack of audio quality on AM. I don't know what the business model is, longterm for the FM subchannels will they go commercial at some point, or just a way to keep some vestige of listenership tethered to the station's brand.
Lino