The change is already live as of Sunday. This is probably going to irritate the people I work with and their customers, all of whom seemed to be in love with the old school format. It's on the office radio literally 24 hours a day.
Maybe that will change when they come to work on Monday.
That said, all of these listeners are well above the desired age demos. And it was very clear from the ad traffic that Old School was not hitting any meaningful sales.
Most of the ads were for a law firm which Porsche manages to say as if the word law had smiley faces between each letter, and Tadpoles, which is apparently a kids clothing store. The ad for that one was WAY off the audience who was actually listening. A buy-here, pay-here car lot was also a major advertiser.
The playlist was also very shallow. I used to think the playlist for Jazz Flavors 104.1 was shallow when I could hear the same song twice before going from the Airport to Marietta, and yes that happened a LOT, but Old School was playing the same songs as many as three times in a four hour block.
