K
kf4rca
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Don't know if you are aware of this but directional antennas ARE available for the FM band. They are not off the shelf items but are custom made for each individual situation.
Don't know if you are aware of this but directional antennas ARE available for the FM band.
Yes, but they are a lose, lose situation. If you have a 5 kw AM station and you go directional, you still put out a full 5 kw. What you don't send in one direction can end up going another direction. (I managed a 5 kw directional that probably put out 10 kw over our "city of license".
If I read the FM rules correctly, your FM directional antenna can be designed to send reduced power in one direction, but you are not allowed to take that power and focus it the other direction.
The problem with 97.1 is not the coverage of Lake City or some place in the Carolinas. It's with the coverage of the Atlanta metro and penetration of buildings and houses where about two-thirds of listening takes place.
97.1 at the 1500 foot tower or off the 700 foot tower is very much a rimshot, with the usable signal mostly covering the areas to the NE of downtown. To the west and southwest, the signal is not as usable from either site. The new tower comes very close to duplicating the metro Atlanta coverage, and the loss is mostly in areas not part of the metro and of no use for sales or programming.
If the taller stick is too costly to maintain, or requires replacement, the economics of moving closer to Atlanta with a more manageable tower were likely the deciding factors.
But again, the station does have coverage issues as it is and will be a rimshot to the market it serves and sells to.
I am not sure about the technicalities of the FCC rules but isn't there a way a station can do an upgrade and force other stations to "move" involuntary as long as the station pays the expenses of the station(s) it "moves" and there is no loss in coverage for the involuntary moved stations. I believe WLJA Ellijay GA got "moved" from 93.5 to 101.1 against their will (according to a salesperson at WLJA).
Don't know if you are aware of this but directional antennas ARE available for the FM band. They are not off the shelf items but are custom made for each individual situation.
The problem with 97.1 is not the coverage of Lake City or some place in the Carolinas. It's with the coverage of the Atlanta metro and penetration of buildings and houses where about two-thirds of listening takes place.
97.1 at the 1500 foot tower or off the 700 foot tower is very much a rimshot, with the usable signal mostly covering the areas to the NE of downtown. To the west and southwest, the signal is not as usable from either site. The new tower comes very close to duplicating the metro Atlanta coverage, and the loss is mostly in areas not part of the metro and of no use for sales or programming.
Apparently they are going to be on a tower owned by Gwinette County and located next to a big water processing facility just north of downtown Buford. If you start at the dam for Lake Lanier and keep going east on Buford Dam Road, you pass this site before you get to the road that goes to Lake Lanier Islands. The tower according the ASR records is a little less than 200 meters tall.
In a hasty search I could not find any other BROADCAST transmitter at this location.
There is a marketplace that is just buried and lost in the "noise level" of things in the Metro Atlanta market. If you had a city or county with a population of 200,000 people in some other part of the nation, you might have quite market. (Boys and girls: Can you say Fort Wayne, Indiana?)
But Forsyth County.... is it part of Atlanta? Is it part of the the Northeast Georgia mountains? Is it part of Alpharetta and North Fulton? Is it part of Johns Creek? ANSWER: Probably "all of the above". But if someday someone decides that Forsyth County/Cumming/Highway 400 has become an identifiable stand-alone market, this new location for 97.1 would make it a great facility to serve that market.
An embedded market is created when a group of stations in a larger geographical area are willing to pay for a breakout report; that involves enhancing the sample so it can stand on its own as well as being folded into the umbrella market. The sole choice is made by the stations involved. Usually, this is a case where those stations cover a well defined part of a market but not the whole market.