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Old WWEL promo card with calls, freqs circa 70s

raccoonradio

raccoonradio

http://tinyurl.com/mhbx6r

Thanks to http://bostonradio.blogspot.com

I remember this--think I picked it up at a Radio Shack but lost it long ago. A promo card for beautiful music
WWEL 107.9 showing the different call letters and freqs at the time (pre-the change to Kiss 108)

Note 100.7 is "WTTK". These days on messageboards and such, people misidentify Greater Media's 96.9 outlet
as "WTTK" when it is really "WTKK". Also not to be confused with WKKT 1510 (or was it WKKU? trying to remember)
which briefly had Bruins games (?!?)

107.9 WWEL beautiful music
106.7 WBZ-FM calls recently revived of course. rock back then?
105.7 WVBF ("Very Brief Formats")
103.3 WEEI-FM ("Soft rock...Sgt Pepper without general chaos; Linda Ronstadt without wondering what
just blue bayou")

101.7 WLYN-FM (remember when they were alternative rock w/ Rich Anzalone in early 80s? They simulcast
on AM 1360, thus you could hear Mission of Burma on AM radio)
100.7 WTTK (the Cat?)
96.9 WJIB (they mention the competition to beautiful music audience?)
94.5 WCOZ (remember the album they put out of local rock with a giant bear playing gtr in front of the Pru?)
93.7 WCGY (mentioned in another thread; owned by Curt Gowdy)
92.5 WHAV-FM (later to become Lite 92.5 and then the River)


"Move up to WWEL-FM beautiful music from the top of the dial"

And the call letters? WEL-lington Circle)
 
According to bostonradio.org, WTTK started in 1977 or so. By 1/1/79 they became beautiful music as WHUE-FM ("beautiful music for YOU"). I think WWEL because disco Kiss 108 in mid Jan. of 1979
 
WTTK/100.7 (formerly WCOP-FM, WHUE-FM, WCOZ, WKKT and now WZLX) started programming a hybrid Country Rock/AOR format on Monday, October 4, 1976 at 6:00 AM after one week of simulcasting WCOP/1150 (with a country format). Eventually, a few months later "TK/101" (as it was known as at the time) quickly morphed into a full-time Album Rock format. It was still automated but not too bad. Plough Incorporated (who owned both WCOP and WTTK, among others) had the stations on the market for quite some time. Eventually, the stations were sold to a subsidiary of General Cinema Corporation who proceeded to dump both the AM and FM's formats at midnight on January 1, 1979 and ran with yet another Beautiful Music station format, WHUE AM/1150 and FM/101 "Beautiful Music for YOU!" (you know... HUE= "YOU!"....cute). The beautiful music format ran on so (TOO...) many other stations in and around the market at the time, namely.... WHOM/94.9, WZID/95.7, WSRS/96.1, WJIB/96.9, WPLM-FM/99.1 (sort of...), WSSH/99.5, WHUE/100.7, WLKW/101.5, WWEL/107.9 (who went disco at practically at the same time, that night). Beautiful music was a favorite format for FM at the time. But the times were indeed a-changin'!

By the way, WCOP/1150 changed formats and call-letters in May, 1977 to WACQ ("1150, The Q"). It was a nice blend of oldies and Top-40 with live jocks! Nice jingles too! But it was a kind of smoke screen so Plough could wipe the slate clean in order to sell the stations without any backlash from the old country fans. It worked!
 
I'd say your promo card dates between 1976 and 78, as 100.7 FM was listed as WTTK. This indeed would have been TK101, which was an album rocker trying to compete in WBCN and WCOZ's back yard. (Yeah, good luck!) "The Cat" was actually WKKT which was also on 100.7 for a very brief time in the mid-80's before it became WZLX. I remember the Cat had a decent mix of top 40 and album cuts before it all too quickly changed into ZLX with classic rock. Of course classic rock was something new at the time. Most of the tracks were only a few years old. Twenty years later they're still the same songs.

AM 1150 was famous for changing formats also. After WACQ died they ran beautiful music, but in the 80's they ran standards as "Sunny 1150" and oldies as "WMEX."
 
That is a great find ! I have one of those somewhere in the stacks ! All you need is an old "Radio Waves" magazine. I do have an old "Softrock 103" poster.. "George without the Harrasin'.."The Eagles without the turkeys".. Rainbows and all..
 
btw I was wrong when I said 1510 was WKKT. It was indeed WKKU. But yes, it was indeed used on a station in town, at 100.7 as you say!

Someone at work has a "1510 Bruins Country" WKKU sticker on their locker.

And I def. remember Radio Waves which I used to pick up at a newsstand on Central Ave. in Lynn. I was a student at Classical High at the time. And if you see an issue with an article called "Radio Ratings Hype: Fair or Unfair?" that was by me...

I do remember General Cinema owning WHUE. Their logo was a "G", "C", and "C" (for General Cinema Corporation)
that resembled a mobie projector, the two "C"'s being the reels which spun around.

http://www.youtube.com/watch?v=m6uHhUKURYE
And many of you will remember that music!
 
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